Category Archives for "Social Media News"
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. I’ve posted before about the best times to post, but […]
Continue readingWhen we think of search we automatically think of Google, but that’s not the only one available to us. In the West there’s also Microsoft’s Bing, Yahoo (which is still going strong), and a few smaller specialty ones like DuckDuckGo. In China, Google is eclipsed by Baidu, but the one big search engine that is […]
Continue readingIt’s not uncommon to day to find an artist that will spend a great deal of time, energy and even money to get a placement on one of Spotify’s major playlists. The current consensus in the business is that a playlist appearance can make a career, but is that really the reality? An example that’s […]
Continue readingSearch Engine Optimization or SEO isn’t as big as it once was in terms of one’s Internet presence, but it’s still important. Today social media has taken the spotlight off SEO, and some artists and musicians no longer even have a website (a big mistake in their strategy). That said, you still want your website […]
Continue readingThe CD is fading away, not as quickly as was predicted, but the long slow decline is occurring nonetheless. Streaming is the root cause, of course, and the decline of the importance of the album too, but for the most part, our attention is now elsewhere instead of on a round piece of plastic. That […]
Continue readingLast week Twitter took the drastic step of removing millions of inactive or fake accounts, resulting in follower counts dropping for nearly everyone on the platform. Until recently, it wasn’t in Twitter’s financial interests to delete those accounts even though it knew of their existence, but pressure from Congress and various State investigations thanks to Russian […]
Continue readingThere are a lot of practices on YouTube that one might categorize as “unseemly,” and one of the biggest is re-uploading a video. That means that a viewer downloads your video then uploads it on their channel and classifies it as their own. YouTube has heard content creators cries for help though, and has launched […]
Continue readingFacebook has been aiming for YouTube ever since it introduced video a few years ago, and although it’s done an admirable job of becoming a viable video platform, it’s efforts seemed to have plateaued as serious content creators still prefer the Google subsidiary. That isn’t keeping Facebook from trying something new however, and it’s using […]
Continue readingIn an effort to combat fake news, Facebook has overhauled what users will see in their News Feed, and that will change how artists and bands post. Going forward the emphasis will be on what friends and family post first, and that will now rank their posts, videos and photos higher than a company or […]
Continue readingIt’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]
Continue readingWell here’s a bit of good news. I know that most of us hate sitting through even the skippable 5 second pre-roll commercials that run before YouTube videos, let alone the 15 second ones that you have to watch all the way through. What’s even worse though, is having to watch a full 30 second ad […]
Continue readingFacebook may be the largest social network by far, but it appears to be suffering from a severe case of user fatigue in the United States. A recent study found that the satisfaction level of the platform has decreased across all age groups, with ages 35 to 44 decreasing the most. Much of this has been […]
Continue readingYouTube just launched it’s long anticipated Mobile Live Streaming along with a monetization tool called Super Chat. There’s a catch though. You need at least 10,000 followers to have access to these features right now, although the company says it will be available to everyone at some point and baked into the mobile app. While it’s […]
Continue readingWe all know how powerful video can be when it comes to having a hit, but a recent analysis of Adele’s “Hello” by Pexeso really drives the point home that video copies play a huge part in fan awareness. The site tracked the hit song over a period of 101 days, starting on its October 22nd release […]
Continue readingVideo views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]
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