Category Archives for "Social Media News"
October 20, 2016
How Fan’s Video Copies Sold Adele’s “Hello”
We all know how powerful video can be when it comes to having a hit, but a recent analysis of Adele’s “Hello” by Pexeso really drives the point home that video copies play a huge part in fan awareness. The site tracked the hit song over a period of 101 days, starting on its October 22nd release […]
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October 17, 2016
How Video Views On Various Platforms Are Counted
Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]
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October 6, 2016
The Best Times To Post On Social Media
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. Hubspot took a look and came up with the best […]
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September 29, 2016
Study Says To Use Facebook Live If You Want To Reach Millennials
If your audience is composed of millennials, then it’s time to start using Facebook Live, according to a new report by UBS. The company surveyed 2,000 U.S. consumers aged 13 and up on social media usage as well as video consumption and found that Facebook’s relatively new service is the go-to service for that age group, followed […]
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September 19, 2016
Here Comes Twitter Video Complete With A Revenue Share
Twitter video is a relatively new element for the service, and it’s being generous in that it’s will to share what it makes from it with content creators. What’s more the company is even giving the lion’s share to the people that make the videos as well. In an effort to boost a stagnant user base, Twitter […]
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September 8, 2016
How Facebook Determines What’s In Your News Feed
Facebook is the most important social platform for many artists and bands, but the problem is, once you start to get good at using it for promotion, FB goes and tweaks the Newsfeed algorithm, which changes everything works. TechCrunch recently posted an great overview on how the FB News feed works, as well as a whole […]
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August 22, 2016
New Twitter Features May Make Promotion More Difficult
Many artists and bands have found Twitter a great place to promote themselves and their music, but that just got a lot more difficult with the implementation of some new features. New Twitter features include Notifications settings and especially a Quality Filter, which will mean that an artist’s strategy for using Twitter will have to […]
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July 25, 2016
- in Commentary , Music Industry Stats , Social Media News , Tips by Bobby Owsinski
- |
- 1 comments
Where Music Artists Go Wrong On YouTube
YouTube is capable of making people stars, and while that happens to exceptional content creators, most of them are not music artists. One of the reasons that artists don’t fall into the YouTube star category is that their general mindset is still set in the past. Here are the 4 places were artists go wrong on YouTube, […]
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June 24, 2016
Most Facebook Videos Listened To With No Sound
Many artists and bands have been switching their music videos from YouTube to Facebook lately because of the increase in viewership, but it turns out the viewership numbers might be a big mirage. Facebook videos are said to be getting close to 8 billion views per day on its platform, but that number is in dispute. […]
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May 23, 2016
Twitter Won’t Count Photos And Links In 140 Character Limit
If you use Twitter for promotion you know that while the 140 character limit seems like plenty, it can decrease rapidly with the addition of a photo or link. Those days may soon be over as the company will soon stop counting photos and links as part of its 140 character limit. Currently links take up […]
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March 28, 2016
YouTube Says It Pays Plenty Of Royalties
Many fingers are being pointed at YouTube for not contributing much to label and artist bank accounts despite the enormous number of streams it generates. For instance, YouTube claims that it had 50% of the 317 billion streams last year, yet paid only a fraction of what the paid tier from Spotify paid. How much? […]
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March 23, 2016
Twitter Can’t Get Young Users
If you’re an artist or in a band then you’re probably on social media to reach your existing fans and to expand your fanbase. There’s a problem though, in that it’s getting a lot harder to do that, especially with the biggest social platforms available. This is especially evident with Twitter, which still has 320 […]
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