Category Archives for "Social Media News"

November 28, 2018

Google Isn’t The Only Large Search Engine That You Should Know About

Alternative search engine on the Music 3.0 Blog

When we think of search we automatically think of Google, but that’s not the only one available to us. In the West there’s also Microsoft’s Bing, Yahoo (which is still going strong), and a few smaller specialty ones like DuckDuckGo. In China, Google is eclipsed by Baidu, but the one big search engine that is […]

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A New Reality For Music Celebs Sets In As Twitter Followers Are Slashed

Twitter Followers Slashed on the Music 3.0 Blog

Last week Twitter took the drastic step of removing millions of inactive or fake accounts, resulting in follower counts dropping for nearly everyone on the platform. Until recently, it wasn’t in Twitter’s financial interests to delete those accounts even though it knew of their existence, but pressure from Congress and various State investigations thanks to Russian […]

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YouTube Launches The Copyright Match Tool

YouTube Copyright Match on the Music 3.0 Blog

There are a lot of practices on YouTube that one might categorize as “unseemly,” and one of the biggest is re-uploading a video. That means that a viewer downloads your video then uploads it on their channel and classifies it as their own. YouTube has heard content creators cries for help though, and has launched […]

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Facebook Takes A Swipe At YouTube, And YouTube Swipes Back

YouTube premieres on the Music 3.0 blog

Facebook has been aiming for YouTube ever since it introduced video a few years ago, and although it’s done an admirable job of becoming a viable video platform, it’s efforts seemed to have plateaued as serious content creators still prefer the Google subsidiary. That isn’t keeping Facebook from trying something new however, and it’s using […]

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Do Catalog Releases Make The Charts Inaccurate?

frontline vs catalog

It’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]

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February 9, 2017

YouTube Launches Mobile Live Streaming And Super Chat

Mobile Live Streaming - Super Chat

YouTube just launched it’s long anticipated Mobile Live Streaming along with a monetization tool called Super Chat. There’s a catch though. You need at least 10,000 followers to have access to these features right now, although the company says it will be available to everyone at some point and baked into the mobile app. While it’s […]

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How Fan’s Video Copies Sold Adele’s “Hello”

Hello video copies

We all know how powerful video can be when it comes to having a hit, but a recent analysis of Adele’s “Hello” by Pexeso really drives the point home that video copies play a huge part in fan awareness. The site tracked the hit song over a period of 101 days, starting on its October 22nd release […]

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How Video Views On Various Platforms Are Counted

video views

Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]

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