Why Watch Time Is The Key To Growing Your YouTube Channel

If you have a YouTube channel, then chances are you’re spending a good amount of time creating content for it. That’s all well and good, but unless you supply the types of videos that your audience or potential audience wants to see, then the channel probably isn’t doing as well as you thought you expected. […]

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Spotify’s Latest Fan Study Shows That Vinyl Is The Merch That Each Genre Loves Best

Spotify new Fan Study covers a wide range of data that any artist, band, label or manager will find useful. That said, it also brings up a number of surprising points that seem somewhat counterintuitive for the world we live in today, but are certainly worth checking out. A big one is all about the merch that […]

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PR Maven Ariel Hyatt, Film Score Trends, And Guitar Environmental Issues On My Latest Podcast

Music PR specialist Ariel Hyatt’s CyberPR agency just celebrated 25 years in business. Ariel and her company specialize in digital media campaigns for the music industry. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for […]

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You’ll Be Surprised At Which Communication Activities People Feel Are Most Important

There are so many ways to communicate these days. Social, radio, television, CDs, streaming, telephone, and direct messaging are just a few. All told there are actually 25 modern communication activities that we’re exposed to every day. But which ones do we consider important? And which ones do we pay the most attention to? That’s […]

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The Top 5 Musician Twitter Fails

One of the things that my Social Media Promotion For Musicians book tries to instill is that the rules are different for an artist from a normal user on any social platform. If you’re using it to promote yourself or your music, you have to take a different approach. Sometimes musicians get a bit carried […]

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German Copyright Uproar, Audio Mags Merge, And Production Manager Tim McKenna On My Latest Podcast

My guest on the podcast this week is Tim McKenna, who started his career as a stagehand/lighting tech at the legendary Paradise Rock Club in Boston in 1980 and now oversees production at the Boston House of Blues and the Xfinity Center. He has advanced well over 5000 shows in his career in venues ranging from 60 […]

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TikTok Radio Could Mean A Chance At A Wider Audience For New Artists

Artists are constantly looking for new ways to break out and increasingly that’s coming from TikTok. The platform makes it easier than most in that all you need is a short clip rather than a long video, and it’s also very active in promoting creators that begin to gain some traction. That ability is now […]

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Music Video Production May Be A Thing Of The Past With AI-Generated Videos From Rotor Videos

Music video production can be a tedious and expensive task, and one that many artists consider a necessary evil. For some artists, the fun is in making music not in trying to translate it to picture. That task could be a thing of the past thanks to artificial intelligence and the AI-generated videos from companies […]

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Terry Manning Part 2, TikTok Blowing Up With Gen-Z, And What Makes Music Universal On My Latest Podcast

My guest on the podcast this week is part 2 with the legendary Terry Manning, who’s had successful careers as a record producer, audio engineer, photographer, composer, singer-songwriter, multi-instrumentalist, and visual artist. Over his career, Terry has worked on some huge hits with Led Zeppelin, ZZ Top, Otis Redding, Joe Walsh, Shania Twain, Al Green, Lenny Kravitz […]

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If You Post A Lot To YouTube, You’ll Like These Upcoming New Creator Features

One thing that YouTube does well is listen to its users. Sometimes it takes them a while to respond, but they usually will add a feature or two that everyone really wants. If YouTube is one of your main social media tools, then you’re really going to like these new upcoming Creator features that will […]

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The New Era Of High-Fidelity Music Finally Begins With Apple Spatial Audio

If you’ve read this blog for any length of time, you know that I’ve been predicting Apple would release its long-awaited high-fidelity music tier any time now. Of course, I’ve been predicting this for the past 5+ years, but with today’s announcement of the launch of its Spatial Audio service that prediction will finally come […]

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Producer/Engineer Terry Manning, Hit Trends On The Billboard Hot 100, And The Best Song Tempo To Study To On My Latest Podcast

My guest on the podcast this week is the legendary Terry Manning, who’s had successful careers as a record producer, audio engineer, photographer, composer, singer-songwriter, multi-instrumentalist, and visual artist. Over his career, Terry has worked on some huge hits with Led Zeppelin, ZZ Top, Otis Redding, Joe Walsh, Shania Twain, Al Green, Lenny Kravitz and many more.  […]

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Music Licensing Expert Michael Elsner, Singles That Won’t Die, And Focusrite Acquires Sequential Circuits On My Latest Podcast

My guest on the podcast this week is Michael Elsner, who started playing sessions for a multitude of television, album and film projects, which eventually led to his own music appearing on TV and film as well.  As a songwriter and composer, his songs have been placed in over 180 individual television series, accounting for over 800 individual […]

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No Wonder Indie Artists Can’t Get Traction – Distrokid Uploads A Million Tracks A Month

Indie artists are getting more and more depressed about the fact that the competition is so fierce that it’s difficult for their music to get any traction. This fact was brought home again recently when online distributor Distrokid revealed its upload numbers at around a million tracks per month, which shows just how much competition […]

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The Top 10 YouTube Video Presenter Greeting

If you’re shooting anything other than music video then you’re probably going to want to greet your audience in some way. YouTube did a study to find what was the most popular presenter greeting and came up with the top 10. This came from a data set of over 1 million videos with a minimum […]

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