Here’s Why The Appearance Of Your Artist Website Is So Important

It’s easy to take an artist or band website for granted. After all, we’re all pretty well-versed in social media these days, and it’s easy to think that a website is unnecessary. Even worse is that we take it lightly and create something that’s a placeholder at best. Lest you think that it’s not important, […]

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The TikTok Songs That Make The Most Money

Making some real money from streaming seems to only apply to the top 0.1% of artists, and we’ve seen numerous studies that have indicated enormous revenue generated by a handful of artists. That’s on audio streaming platforms like Spotify and Apple Music though. What about TikTok? Here’s a list of songs that are raking in […]

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Merlin CEO Jeremy Sirota, Fake Instagram Followers, And Changes At Sweetwater On My Latest Podcast

My guest on the podcast this week is the CEO of Merlin, Jeremy Sirota. Merlin is a digital rights partner for independent labels and distributors all over the world. It’s powerful enough that some now refer to it as the 4rth major label. Jeremy previously held a number of senior positions at Warner Music Group and Facebook, […]

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Whether You Know It Or Not, Spotify Is Tracking You

Until recently, the last thing most people ever thought about was being tracked online. We have a better sense of how that works now, but sometimes we’re still not aware that some of our most-used platforms know a lot more about us than we might be comfortable with. It turns out that Spotify has a […]

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Why The YouTube Strategy Of The Biggest Channels Probably Won’t Work For You

One of the ways we learn is by looking at the ideas that others are using successfully, and generally that works pretty well. When it comes to huge channels like Topper Guild, Sony Sab, or GR6 Explode however, their YouTube strategy probably won’t work for you as a band or artist, and in a bit, […]

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Engineer Benny Faccone, Making $50k Per Year On Spotify, And Mixing For Mastering On My Latest Podcast

My guest on the podcast this week is 18 time Grammy-winning engineer Benny Faccone, who started working at the famous A&M Studios back in 1980 where he worked on records by Bruce Springsteen, Stevie Nicks, Tom Petty and the Heartbreakers, Supertramp, Michael Jackson and many more. After Benny went free-lance, he quickly became the go-to engineer for […]

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Here’s What Happens On The Internet Every 60 Seconds

We’re using the Internet more than ever in 2021 and the amount of communication is unprecedented. There are more platforms than ever and all of them are more active than ever before as well. Here are just a few numbers of what happens every 60 seconds online that might put things into perspective: Every 60 […]

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The Top 5 Global Music Moneymakers Will Surprise You

We’re all curious about superstars on so many levels, but especially when it comes to how much they make. There are several lists that come out every year that takes a look inside the top music moneymakers, but I especially like the one from Billboard. This list looks at the top 5, and you’ll probably […]

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How TikTok Influences Streaming, Scientific Reason For Drumming, And Engineer Barry Rudolph On My Latest Podcast

My guest on the podcast this week is Barry Rudolph, who’s probably done more magazine gear reviews that anyone on the planet by a factor of 10. As an engineer, Barry’s worked on 15 gold or platinum records by artists like Lynyrd Skynyrd, Hall and Oats, Rod Stewart, Mick Jagger and many more. Barry has also written […]

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Here Are The First Steps To Discovering Your Artist Brand

Every artist needs to understand his or her brand, but that’s easier said than done. First of all, most artists just don’t know where to get started. Although there’s a lot more information that can be found in my Social Media Promotion For Musicians book, here are a few things that you can do right […]

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Facebook Video Strategy For 2021

Facebook has led the charge to take over as the king of online video, but while that hasn’t happened, it has settled into a groove of being a reliable host for videos. That said, while Facebook provides a somewhat different audience from YouTube, the strategy for posting videos has changed almost every year. A new […]

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Keyboardist Jeff Lorber, Latest Streaming Numbers, And A New Sound Isolation Tool On My Latest Podcast

My guest on the podcast this week is Grammy Award-nominated keyboardist, composer, and record producer Jeff Lorber. Jeff has released more than 25 albums during his career and he’s considered one of the pioneers of the modern jazz genre.  Many of his songs are featured on The Weather Channel’s “Local On The 8s” segments, and he’s contributed […]

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Sony Now Ignoring Unrecouped Balances For Heritage Songwriters

Recently Sony Music launched its “Artists Forward” initiative that that ignored any unrecouped balances for acts that were signed to the company before 2000 and have not had an advance since. The move garnered widespread applause across the industry, and now it announced it will extend the program to heritage songwriters as well. The new […]

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.Music Domains Finally Look Like A Reality

If you’ve ever tried to register a domain you know that it can be a frustrating experience. Unless you grabbed your preferred name back way when websites were just taking off, chances are that the name you want is already taken. That leaves you to either using a modified domain name (bobbyowsinskilive.com instead of bobbyowsinski.com, […]

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Immersion Networks Execs, Unseen Streaming Trends, And The Return Of The Rhodes On My Latest Podcast

My guests on the podcast this week are president and founder Paul Hubert, COO Jim Rondinelli, and chief scientist JJ Johnston from the 3D mixing platform Immersion Networks. The company’s innovative Mix3 (pronounced “mix cubed”) software allows anyone to upload tracks and mix them in a three-dimensional environment. These mixes can be appreciated without special hardware and […]

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