Tag Archives for " commercials "
March 13, 2017
- in Tips by Bobby Owsinski
The Gatekeepers In The Way Of Getting Your Music On Commercials
More and more artists, bands and songwriters are interested in getting their music placed in a commercial, but unfortunately it’s not getting any easier. That’s because a wide array of gatekeepers stand in the way of any placement. A great article from Jordan Passman combined with the following infographic outlines just where the gatekeepers lie. […]
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February 21, 2017
Composer Michael Carey On My Latest Inner Circle Podcast
Michael Carey started his career as a guitar player, but soon found his way into writing music for commercials. His credits there include Toyota, Ford, Sonic, Coke, Papa Johns, NASCAR, Exxon, and Outback Steakhouse among others, as well as on-air promo packages for CBS, NBC and TBS. Michael missed album work though, as has since […]
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April 22, 2016
- in Tips by Bobby Owsinski
How Long Should Your Teaser Video Be?
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]
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