Tag Archives for " commercials "
More and more artists, bands and songwriters are interested in getting their music placed in a commercial, but unfortunately it’s not getting any easier. That’s because a wide array of gatekeepers stand in the way of any placement. A great article from Jordan Passman combined with the following infographic outlines just where the gatekeepers lie. […]Continue reading
Michael Carey started his career as a guitar player, but soon found his way into writing music for commercials. His credits there include Toyota, Ford, Sonic, Coke, Papa Johns, NASCAR, Exxon, and Outback Steakhouse among others, as well as on-air promo packages for CBS, NBC and TBS. Michael missed album work though, as has since […]Continue reading
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]Continue reading