Music 3.0 Music Industry Blog - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

iHeartMedia Finally Files For Bankruptcy

iheartmedia bankruptcy on Music 3.0 blog

It just goes to show the state that radio is in these days when iHeartMedia, the largest station group in the United States, needs to files for bankruptcy protection. The company formerly known as Clear Channel, which owns 858 stations as well as well as the iHeartRadio digital streaming venture, had been stymied under the […]

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March 15, 2018

Website Performance Metrics That Every Artist And Band Should Know

Performance Metrics on the Music 3.0 blog

When it comes to measurement, one of the things that can happen is that it’s easy to be almost overwhelmed by the data that a measurement tool can provide. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook that shows how to interpret the performance metrics in order to understand […]

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Social Media Usage Is Going Down In The U.S.

Social media usage 2018 on Music 3.0 blog

Have we reached peak social media? It’s beginning to look that way if the data from The Infinite Dial study is to be believed. The annual report is a collaboration between Edison Research and Triton Digital and takes a look at the digital and analog consumption habits of people in the U.S. This year’s version […]

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KEF Content Manager Jack Sharkey On My Latest Inner Circle Podcast

KEF logo Bobby O Inner Circle Podcast

My guest this week is the content creation manager for KEF America, Jack Sharkey. KEF, in case you’re not aware, manufacturers some pretty high-end loudspeakers, but also has a long history of supplying monitors to the BBC, which is one of the highest references a company can have. Jack originally got in touch with me […]

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Good News! Major Labels To Share Spotify Stock Listing Windfall With Artists

Spotify major labels on the Music 3.0 blog

With Spotify about to become listed on the New York Stock Exchange, a big question that has hung over the heads of major label execs is what will happen if they liquidate their shares in the company. Revenue windfalls like this in the past have found their way to the company’s bottom lines and not […]

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Musician, Engineer And Studio Owner Greg Curtis On My Latest Inner Circle Podcast

Greg Curtis on Music 3.0 blog

My guest this week is Greg Curtis, who is not only a session and touring trumpet player and accomplished engineer, but he’s also the founder of The Bridge Recording, which is one of the busiest scoring stages in Hollywood. The Bridge is actually one of the few studios anywhere that’s found its business increasing in […]

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March 1, 2018

5 Ways For Artists And Bands To Take Advantage Of Facebook’s New Algorithm

Facebook algorithm on Bobby Owsinski's Music 3.0 blog

It seems like as soon as we get used to the latest Facebook “updates” the service changes the game yet again. That’s what happened at the end of last year when the social platform reconfigured its News Feed algorithm once more in order to help get rid of spammy content and fake news. That’s the […]

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February 27, 2018

Engineer Lij Shaw On My Latest Inner Circle Podcast

Lij Shaw on the Music 3.0 blog

Lij Shaw is the host of a great podcast called Recording Studio Rockstars, and is the owner of the Toy Box Studio in Nashville, where he’s been making records for the last 25 years. The studio is in his house, and recently he received a cease and desist order from the city for violating a […]

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The Pros And Cons Of Spotify Becoming A Hardware Company

There have been a number of recent reports lately that Spotify is looking to launch its own series of branded streaming hardware products. This is supported by its search for an “Operations Manager – Hardware Product” as well as several listings for hardware related positions on its website. Let’s look at the pros and cons […]

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