Music 3.0 Music Industry Blog - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Why Record Labels Hate Free Streaming Tiers So Much

Labels hate free streaming tiers on the Music 3.0 blog

If you were to poll record label execs off-the-record on which music streaming service they like the most in a strictly business-sense, chances are that Apple Music would end up as the clear winner. Why? Apple has steadfastly refused to institute a free ad-driven tier. Even though labels, artists, songwriters and publishers realize revenue from […]

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Post Mixer Mike Rodriguez On My Latest Inner Circle Podcast

Mike Rodriguez on the Music 3.0 blog

My guest this week is award-winning sound designer and mixer Mike Rodriguez, who was another of my first guests when I started my Inner Circle Podcast 4 years ago. He was originally on episode #14. Mike is a senior audio mixer at Trailer Park in Los Angeles where he mixes everything from commercials to television […]

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YouTube Music To Finally Launch, Along With Full Artist Credits

Youtube Music logo on the Music 3.0 blog

After much speculation on features and timing, YouTube Music is slated for a soft launch tomorrow. The service will replace its YouTube Red service with with two tiers and a lot of features that users should like. YouTube Music’s tiers will include YouTube Music at the industry standard $9.99 per month that features mostly audio-only […]

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7 Ways To Increase Your Facebook Fan Engagement

Facebook engagement on the Music 3.0 blog

When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here  are 7 ways for that to happen for you to keep in […]

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The Billboard Charts Will Be Measuring Streams Differently

Billboard charts on the Music 3.0 blog

Many artists and industry execs may think that the Billboard charts are less relevant than they’ve ever been, but they’re still used as a measurement of success no matter how you look at it. That’s why it’s long been argued that the way that the charts count streams is insufficient. It appears that’s changing soon […]

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Mixer Gary Lux, What’s Fueling Music Growth, And Audio Interfaces On My Latest Inner Circle Podcast

Gary Lux on the Music 3.0 blog

Gary Lux is one of Hollywood’s premier music mixers with literally thousands of projects to his credit with major artists like Usher, Keith Urban, Sting, Ben Harper, Janet Jackson and Rob Thomas. Before going independent in 1988, Gary was the head music mixer for Universal Studios, where he garnered two Emmy Award nominations for his […]

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Online Radio Has A Data Problem That Few Are Talking About

radio data PPM on the Music 3.0 blog

Streaming my be the future for distributing music, but radio is still a big player in making hits. While so much about how music radio works seems dated, the fact is that people still listen, and advertisers still support it. Surprisingly, that’s not so much the case with online radio, and it all revolves around […]

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20 Tips And Tricks To Make Your Twitter Life Easier

Twitter tips and tricks on the Music 3.0 blog

Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]

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Sweden May Be Telling Us About Streaming’s Future

Streaming in Sweden on the Music 3.0 blog

The latest IFPI annual study on last year’s global music sales has posted and there’s a wealth of data there, although no surprises. There is one piece of data that Mark Mulligan of the Midea research group dug out that may give us a look at the future of streaming. Mark noted that IFPI’s report showed […]

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Disney Audio Director Nick Peck On My Latest Inner Circle Podcast

Nick Peck on the Music 3.0 blog

My guest this week is composer, sound designer, musician and technologist Nick Peck. For the last 20 years Nick has been a sound designer and audio director for interactive projects and games at Skywalker Sound, Activision, Lucasarts, and now at Disney Publishing Worldwide. Nick runs the audio department at Disney that handles sound design, music […]

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More Music Is Played On YouTube Than All Other Platforms Combined

YouTube Music Streams on the Music 3.0 Blog

The latest IFPI report describing the economics of the recorded music business of 2017 is out and among the interesting tidbits is the fact that there was more music streamed from YouTube last year than Spotify, Apple Music and all other streaming platforms combined. Considering that the per user royalties paid back to the music […]

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