Music 3.0 Music Industry Blog - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Do Catalog Releases Make The Charts Inaccurate?

frontline vs catalog

It’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]

Continue reading
December 12, 2017

Music Business Consultant Bryan Calhoun On My Latest Inner Circle Podcast

Bryan Calhoun

My guest this week on the podcast is Bryan Calhoun, who’s been a business and marketing consultant to artists like Kanye West, Lil Wayne, The Cult, Questlove, Nicki Minaj, and Drake. He’s a noted music industry speaker, and has given workshops at conferences that include SXSW, MIDEM, The New Music Seminar, CMJ, ASCAPs I Create […]

Continue reading
December 11, 2017

YouTube May Launch It’s New Remix Streaming Service In March

YouTube logo

YouTube has repeatedly tried to get music fans to buy into its paid subscription services Music Key and Red but hasn’t had too much success so far. So little success, in fact, that its subscriber numbers have never been published. That said, the company has big expectations for its new service, which carries the code […]

Continue reading
December 8, 2017

The Most Streamed Artists On Spotify Might Surprise You

Spotify most streamed

Spotify just released its list of most streamed artists for 2017, and while many are household words, the extent of their popularity might surprise you. For instance, Ed Sheeran was the platform’s top streaming artist with over 6.3 billion streams this year, dethroning Drake who was number one in 2015 and 2016. Rihanna was the top streaming […]

Continue reading
December 7, 2017

What Is An Artist’s “Brand” Anyway?

branding

One of the things that an artist or band hears a lot these days is the need to promote “your brand” in order to get ahead in the current era of the music business. That’s all well and good, but you can’t promote your brand unless you know the definition of a brand in the first place. […]

Continue reading
December 5, 2017

Producer/Engineer Bob Power On My Latest Inner Circle Podcast

This week’s podcast guest is Bob Power, who’s a Grammy Award–winning and multi-platinum producer, engineer, composer, arranger, performer, and educator. Bob started his career as a television and advertising composer, working on campaigns for The American Cancer Society (an Emmy Award winner), AT&T, Casio, Coca-Cola, Elizabeth Arden, Hardee’s, Hertz, Intel, Mercedes-Benz, Purina, and The United […]

Continue reading
December 4, 2017

The One Reason Behind The Spotify-Tencent Stock Swap

Tencent

It’s been reported that Spotify and Chinese Tencent Music Entertainment Group are in talks to acquire 10% of each other, and should the deal go down, there’s no other way to look at it than a strategic maneuver that has nothing to do with their subscribers. No, this all about stockholders – actually potential stockholders […]

Continue reading
December 1, 2017

What’s The Top Market For Many Artists? It’s Mexico City

Mexico City

Whenever we think of the top music market for an artist, the major city centers of New York, Los Angeles or London immediately come to mind. One that’s been off the radar but is coming fast is Mexico City, and it’s already the #1 market for a diverse number of artists like Diplo, Adele, Dua Lipa, Radiohead, Shania Twain, Harry […]

Continue reading

Music 360 Report Finds That More And More People Create Their Own Playlists

Music 360 Report 2017

Playlists are clearly becoming the next big thing online as nearly three-quarters of those who stream music in the U.S. create their own online lists both for themselves and others. More than half of all music listeners create playlists, and 32% share their lists with others, up from 24% in 2016, according to Nielsen Music’s […]

Continue reading
November 28, 2017

Television Audio Engineer Jeri Palumbo On My Latest Inner Circle Podcast

Jeri Palumbo

Jeri Palumbo is a television broadcast engineer, audio mixer and RF tech who’s worked on hi-profile sports shows for more than 25 years. She’s been part of the TV audio team for all of the most celebrated sporting events, including the Super Bowl, NBA and NHL playoffs, and most recently, the World Series. Not only […]

Continue reading

Distribution And Label Service Company Ditto Music Expands

Ditto Music

There are plenty of music aggregators that will get to songs to all the streaming platforms, and Ditto Music is one of the least expensive ones. At $19 a year for unlimited uploads, it’s hard to go wrong. The company does so much more though, as it’s becoming a bigger player in “label services,” and […]

Continue reading
1 2 3 31