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Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Tips"

June 1, 2017

Does Your Website Contain A Gig Magnet?

Gig magnet

If you’re an artist or band, hopefully you have a website. If you do, you’re probably wondering if it actually helps you to get gigs. By itself, a good artist website can be an excellent introduction to any promoters checking you out, but there’s one section that’s more important than all others that’s usually overlooked […]

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May 31, 2017

10 Free Sites To Share Your Music On

share your music

Unless you’ve already got a hit, you’re still establishing your career, and that means getting your music in front of anyone who will listen. Unfortunately some artists are content to just use an aggregator like Tunecore, Distrokid or CD Baby and hope for the best. Music discovery is what it’s all about though, so the […]

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May 18, 2017

Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network

artist online presence

Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]

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May 11, 2017

The 3 Elements Of An Artist’s Online Promotion Strategy

Online Promotion Strategy

If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for […]

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March 30, 2017

6 Tips To Improve Your YouTube Video Search Results

YouTube video search results

Videos on any platform can be used as an effective marketing tool, but you must observe some essential SEO, or Search Engine Optimization, techniques for that to happen. Before you go live on a video, here are 5 tips that will improve its search results: 1. Name your video something descriptive. “Untitled_bandvideo12.mov” is not descriptive […]

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March 13, 2017

The Gatekeepers In The Way Of Getting Your Music On Commercials

Music Gatekeepers infographic

More and more artists, bands and songwriters are interested in getting their music placed in a commercial, but unfortunately it’s not getting any easier. That’s because a wide array of gatekeepers stand in the way of any placement. A great article from Jordan Passman combined with the following infographic outlines just where the gatekeepers lie. […]

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