Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Tips"

March 13, 2017

The Gatekeepers In The Way Of Getting Your Music On Commercials

Music Gatekeepers infographic

More and more artists, bands and songwriters are interested in getting their music placed in a commercial, but unfortunately it’s not getting any easier. That’s because a wide array of gatekeepers stand in the way of any placement. A great article from Jordan Passman combined with the following infographic outlines just where the gatekeepers lie. […]

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How To Measure Online Audience Engagement

Measuring engagement

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on […]

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Facebook Video Chat A New Promotional Tool

Facebook video chat

Video is an important part of every artist’s tool box these days. While many prefer to stay within the confines of produced videos uploaded to YouTube or Facebook, live streaming video can be extremely effective as well. Google Hangouts and Facebook Live have been the predominant ways to broadcast to fans and followers, but Facebook has […]

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November 10, 2016

Understanding Your Fanbase

Understanding Your Fanbase

Your place in our current music world is totally dependent upon the development, care, and feeding of your fanbase, and this excerpt from my Music 4.1 Internet Music Guidebook will help you better understand your audience so you can grow it. First of all, understand that your core fans or “tribe” is only a piece of […]

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