Category Archives for "Tips"
March 18, 2022
- in Tips by Bobby Owsinski
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- 2 comments
Prep Your Song Metadata Correctly (Or Face The Consequences)
Artists and bands do what they do because they love creating. Just about everything else seems secondary, but all the branding, marketing, and music business is now a necessary evil that artists must endure whether they like to or not. One of the most vital parts of music creation is prepping song metadata before release. […]
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January 27, 2022
- in Tips by Bobby Owsinski
The 5 Ways To Charge For Your Services
If you’re a producer, engineer or musician, chances are that you’ve been asked to work on someone’s recording. That’s all well and good, but how do you get compensated for your efforts? Here are 5 ways that you can charge for your services. Here’s a typical scenario. An indie band asks you to work with […]
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January 18, 2022
- in Tips by Bobby Owsinski
Your Social Media Image Size Guide For 2022
It’s great to have a social presence and even better when it helps your music, but for those that can’t afford a social media manager and do everything themselves, it’s easy to get overwhelmed sometimes. One of the most frustrating things for artists doing their own social media is graphics. Each social platform changes their […]
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January 6, 2022
- in Tips by Bobby Owsinski
There’s Still Time To Schedule Your Year
Being an artist is hard. There’s so much to do and it seems like there’s never enough time. One way to lessen the burden to make a schedule for the year, and while this better done in December, it’s still not too late. Yes, it may change as your year rolls along, and that’s okay. […]
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December 8, 2021
- in Tips by Bobby Owsinski
10 Ideas For TikTok Videos For Artists
Many artists and musicians want to create content for TikTok, but they’re confused about what to do. If you think that the platform is just for silly dances and memes, you’re wrong. There are plenty of TikTok videos that will work. They may not go viral, but if engagement with your fans is the objective, […]
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December 1, 2021
- in Tips by Bobby Owsinski
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7 Ways To Improve Your Artist Website So Your Visitors And Google Love It
For many of us, websites are a necessary evil. We know we need one but we don’t update it nearly enough. The problem is that if it looks dated it could cost you some visits, and if it doesn’t live up to what Google currently expects then you won’t rank as high in a search. […]
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November 17, 2021
- in Tips by Bobby Owsinski
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6 Tips For Successful Livestreams
Most artists and bands create videos for their music, but many overlook the value of livestreams. In fact, the ones that do actually do it don’t always take advantage of the marketing opportunity. All it takes is a little thought beforehand, and not only will you find that you have successful livestreams, but you’ll find […]
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November 4, 2021
- in Streaming Music , Tips by Bobby Owsinski
Why You Need A YouTube Official Artist Channel
YouTube has been an essential tool for so many artists, not only for music discovery but for branding as well. The problem is that you may have a number of YouTube channels with videos spread out between them. This definitely dilutes your viewership and subscriptions, so YouTube set out to make it easier for both […]
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November 2, 2021
- in Tips by Bobby Owsinski
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The Simple Guide To Using Music Hashtags
Just about all social platforms now accommodate the use of hashtags, and as a tool they’re more powerful than ever – if used correctly. The biggest problem is that most people aren’t aware of the best way to use them, especially when it comes to music hashtags. Here’s a list to keep in mind the […]
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October 12, 2021
- in Tips by Bobby Owsinski
85% View Your Video With The Sound Off, And What To Do About It
I know what it’s like. You spend a lot of time working on your video, writing, producing, and editing it. Then you have to spend additional time on finding the right keywords and writing a title and description – it seems like it never ends. After all that work, it’s disheartening to discover that up […]
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October 5, 2021
- in Tips by Bobby Owsinski
Here’s Why Having A Wide Range Of Merch Is Important
Besides the music itself, merch has always been the killer app for artists when it comes to branding and revenue generation. It’s so easy today for an artist to have a wide range of merch products available while never having to pay a penny for inventory, thanks to the many specialty online manufacturers available. The […]
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September 22, 2021
- in Tips by Bobby Owsinski
This Release Formula Will Get More People Listening To Your Music
Releasing music has sure changed from the industry standard way of doing it in the past. Back in the pre-digital days, all promotion was based on the album release date. That meant that there’d be at least a 6 week promotional run-up to the drop date, with the idea that building awareness and demand was […]
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August 17, 2021
- in Music Industry News , Tips by Bobby Owsinski
Here’s Why The Appearance Of Your Artist Website Is So Important
It’s easy to take an artist or band website for granted. After all, we’re all pretty well-versed in social media these days, and it’s easy to think that a website is unnecessary. Even worse is that we take it lightly and create something that’s a placeholder at best. Lest you think that it’s not important, […]
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August 9, 2021
- in Tips by Bobby Owsinski
Why The YouTube Strategy Of The Biggest Channels Probably Won’t Work For You
One of the ways we learn is by looking at the ideas that others are using successfully, and generally that works pretty well. When it comes to huge channels like Topper Guild, Sony Sab, or GR6 Explode however, their YouTube strategy probably won’t work for you as a band or artist, and in a bit, […]
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July 29, 2021
- in Tips by Bobby Owsinski
Here Are The First Steps To Discovering Your Artist Brand
Every artist needs to understand his or her brand, but that’s easier said than done. First of all, most artists just don’t know where to get started. Although there’s a lot more information that can be found in my Social Media Promotion For Musicians book, here are a few things that you can do right […]
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