Category Archives for "Tips"

December 6, 2018

5 Ways To Take The Pulse Of Your Fans

fan pulse on the Music 3.0 Blog

Your core fans, or your “tribe,” as uber-marketer Seth Godin calls them, crave your communication. But communication is a two-way street, and the artist must be just as willing to listen to his or her tribe as talk at them. This excerpt from the Music 4.0 Internet music guidebook shows 5 ways that you can check the pulse of the tribe to better […]

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November 28, 2018

Google Isn’t The Only Large Search Engine That You Should Know About

Alternative search engine on the Music 3.0 Blog

When we think of search we automatically think of Google, but that’s not the only one available to us. In the West there’s also Microsoft’s Bing, Yahoo (which is still going strong), and a few smaller specialty ones like DuckDuckGo. In China, Google is eclipsed by Baidu, but the one big search engine that is […]

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November 8, 2018

Want More People At Your Gigs? Don’t Be Afraid To Send Gig Reminder Emails

Gig Reminder Emails on the Music 3.0 Blog

Artists and bands need to make their fan base aware of any upcoming gigs. A single email isn’t enough to get the word out, but many artists are afraid to send out more. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book that outlines a gig reminder strategy that has proven […]

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