Category Archives for "Tips"
December 6, 2018
- in Book Excerpt , Tips by Bobby Owsinski
5 Ways To Take The Pulse Of Your Fans
Your core fans, or your “tribe,” as uber-marketer Seth Godin calls them, crave your communication. But communication is a two-way street, and the artist must be just as willing to listen to his or her tribe as talk at them. This excerpt from the Music 4.0 Internet music guidebook shows 5 ways that you can check the pulse of the tribe to better […]
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November 29, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Low-Cost, Low-Tech Promotion Ideas That Every Artist Should Know
Promotion doesn’t have to cost money to be effective and it doesn’t have to be only online either. Here are some ideas that can be powerful tools that don’t even involve a computer. 1. Don’t underestimate the value of something free. Fans love free items, either as part of a package (for example, buy a […]
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November 28, 2018
- in Social Media News , Tips by Bobby Owsinski
Google Isn’t The Only Large Search Engine That You Should Know About
When we think of search we automatically think of Google, but that’s not the only one available to us. In the West there’s also Microsoft’s Bing, Yahoo (which is still going strong), and a few smaller specialty ones like DuckDuckGo. In China, Google is eclipsed by Baidu, but the one big search engine that is […]
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November 15, 2018
- in Tips by Bobby Owsinski
12 Questions To Ask Yourself Before You Post On Social Media
As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s needed before you can use any network as a promotional tool. That said, we see many celebrities, athletes and politicians get […]
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November 8, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Want More People At Your Gigs? Don’t Be Afraid To Send Gig Reminder Emails
Artists and bands need to make their fan base aware of any upcoming gigs. A single email isn’t enough to get the word out, but many artists are afraid to send out more. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book that outlines a gig reminder strategy that has proven […]
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November 1, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Steps To The Ultimate Optimized YouTube Video
What good is making a video if no one sees it? Regardless of how well-made your video is, that’s what can happen if you just post it without thinking about how to optimize it first. Here are 10 steps to optimize your video on YouTube so it has the best chance of being seen by […]
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October 25, 2018
- in Social Media News , Tips by Bobby Owsinski
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How Keywords Affect Your Site Ranking
Search Engine Optimization or SEO isn’t as big as it once was in terms of one’s Internet presence, but it’s still important. Today social media has taken the spotlight off SEO, and some artists and musicians no longer even have a website (a big mistake in their strategy). That said, you still want your website […]
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October 11, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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- 1 comments
What Visitors Hate About Your Website
Wow, you just had a new website built and you’re really proud of it. Congratulate yourself that you’ve gone the extra mile to actually have a website presence (many feel they can get by only with social media these days, which is a gigantic strategy flaw), but remember that even though it might look cool […]
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September 20, 2018
- in Tips by Bobby Owsinski
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- 2 comments
3 Steps To Prove Your Song Was Plagiarized
Many songwriters live with a paranoia of their songs being stolen. This is usually more of concern for beginning songwriters, and all content creators for that matter, than for those with some experience. The fact of the matter is that intentional copying of one’s work is actually more difficult than you think, as is what […]
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September 6, 2018
- in Tips by Bobby Owsinski
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How To Pick The Best Font For Your Musical Brand
Everyone in the music business is ultimately a brand, and the ones that develop theirs are ultimately the most successful. Artists, bands, musicians, producers, even indie record labels, have a tough time discovering their brand though, and in some cases they don’t know where to start. In the second edition of my Social Media Promotion […]
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August 30, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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- 1 comments
Things For Artists And Bands To Write About Online
Just posting on any platform online just for the sake of having posts probably strategically isn’t a good idea. You want to post something that’s relevant to your music in some way so you can use it at least indirectly as marketing. Luckily, as a musician, you probably have plenty to write about. Here’s an […]
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August 29, 2018
- in Tips by Bobby Owsinski
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- 3 comments
You Can Learn A Lot About Font Psychology From Netflix
Fonts are a big part of our lives. Every piece of marketing that you’ll ever release probably has or will have at least a couple of fonts, so instead of just picking them at random because they look nice, it’s best to at least have an idea of the power they have. Each one has […]
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August 23, 2018
- in Tips by Bobby Owsinski
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- 2 comments
11 Things Not To Forget When Calculating A Tour Budget
We keep on hearing about how most of an artist’s money is made from touring and that’s true – but only if you’ve reached a certain level on the success ladder. For everyone else out on the road it’s all about hoping that you’ll make enough money just to cover your costs. The problem is […]
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August 16, 2018
- in Tips by Bobby Owsinski
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- 1 comments
5 Things You Need Before You Consider Music Publicity
To many artists and bands, PR is some sort of mythical magic bullet. The thought is, “I’ll hire a publicist and then I’ll immediately be in all the music magazines, and the music bloggers will want to interview me, Spotify playlist curators will open up a slot for my music, and I may even get […]
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August 9, 2018
- in Tips by Bobby Owsinski
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7 Ideas To Attract More People To Your Merch Table
Selling merch is essential to artists and bands today, maybe more so than ever. The problem is that not only does it take a lot of thought and effort to come up with the appropriate products, but the same amount of thought and effort is needed when it comes to selling them as well. Here […]
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