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Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most artists never bother to differentiate between the two and therefore don’t grow their fan base as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: A Survival Guide For Making Music In The Internet Age book, you’ll see the differences between these groups and why one is more critical to your success.
“Music 4.0 is totally dependent upon the development, care, and feeding of your fanbase. Your core fans or “tribe” is only a piece of your total audience though. Your audience can be broken down into the following two categories: your casual fans and your core fans.
Your total audience, or your fans, are fervent about a particular small niche of music that’s usually a subcategory of a larger genre, which means that they love speed metal (as opposed to the much larger metal or hard-rock genres), bluegrass (as compared to the larger country-music genre), or alien marching bands (as opposed to either of the larger alien-music or marching-band genres). If you’re an artist in that particular niche, your audience will automatically gravitate toward you, but still might not be your fans. This includes casual fans, occasional listeners, and people who like what you’re doing yet aren’t particularly passionate about it.
Although this part of your audience can’t be ignored, it’s probably not a good idea to expend all your energy on it. They’re aware of you and will probably give you a try with every release, unless they’re disappointed too many times in a row. They can be turned into passionate fans though. One “hit” song or album, a change in image, or a change in general perception, and they become the passionate critical mass needed for the breakout that turns a respected artist into a true star.
In Music 4.0, your most important core audience contains your most passionate fans, or your “tribe.” They’ll buy whatever you have to sell, work for free, recruit other fans, and basically do anything you ask. All they want is access to and communication with the artist, which is the basis of Music 4.0.
So to summarize:
Knowing the difference between fan groups can make a difference between chasing your tail trying to please casual fans that only marginally care about you, or growing your audience by cultivating your most passionate ones.
You can read more from The Mixing Engineer’s Handbook and my other books on the excerpt section of bobbyowsinski.com.
If you’re an artist or band and you’re on Facebook, you want to make that audience grow and keep them engaged. The problem is that there are right and wrong ways to do this. Choose the wrong way and you either look like a schmuck or even worse, anger your fanbase. Here are 4 rules to follow on Facebook that will keep you out of trouble with those fans. They’re simple and easy, all you have to do is follow them.
1. Don’t Like your own post. This just looks bad and doesn’t serve any real purpose. It won’t help your Like count and it just feels like you’re patting yourself on the back for how smart you are. You’re not like that, so don’t do it.
2. Don’t post or tag photos of fans, crew or venue employees without their permission. You might think that the people will be flattered, and that may be true for most, but there’s always someone that’s there discretely and wants to keep it that way. Just ask permission first. Want to be even safer? Get written permission with a short release form.
3. Don’t tag people or pages that aren’t relevant to you. This one personally steams me the most. I just hate it when someone tags me in a photo that I wasn’t involved with in an effort to get me to check it out. It’s just bad form, doesn’t accomplish the task, and angers your followers, so don’t do it.
Follow these 4 rules and you’ll not only stay out of trouble with your fans and followers, but look a whole lot more professional in doing so as well.
You can find more social media tips and tricks from my Social Media Promotion for Musicians book.