Here’s What Happens When A TikTok Song Goes Viral
You might think that I’m posting a lot about TikTok lately and you’re right. The reason why is that the platform has become an important part of the music business, and probably more so than you’re aware of. The video below shows how influential the service really is when a TikTok song goes viral. You […]
Continue readingIs Customizing Your Social Algorithm The Future?
It’s been rumored that Twitter is experimenting with letting its users control its algorithm instead of the long-established other way around. Even more intriguing is that it will sanction “third-party” tools to allow you to provide a customized timeline. Could this be the next step on popular social and streaming platforms where you can actually […]
Continue readingDrummer And Historian Daniel Glass, Sony Unrecouped Balances, And Gibson Vs Dean Lawsuit On My Latest Podcast
If you’re a drummer or regularly work with drums, you’re really going to like my guest on the podcast this week since it’s filled with things you probably never knew about the instrument. It’s Daniel Glass, who’s an award-winning drummer, author, historian and educator based in New York City. He previously appeared on Episode 305. […]
Continue readingArtists Are Getting Tired Of Social Media, And What To Do About It
Halsey’s latest dust-up with her label about not posting enough on TikTok is just one of many from artists that are getting tired always having to post on social media. Other artists like Charlie Puth, Charlie XCX, and even Ed Sheeran have all commented about the constant pressure to create content for various social platforms. […]
Continue readingGoogle’s Latest Algorithm Update Will Probably Hurt Your Search Ranking
If you’re a musician, artist, engineer, producer, songwriter or label owner, nothing is worse than looking at a Google search and finding your not right at the top. Even worse, maybe you’re down the page or, horror of horrors, not even on the first page. That’s why SEO is so important and luckily some of […]
Continue readingPicking A Social Media Manager, Gibson Guitars Are Dad Rock, And Kali Audio Execs On My Latest Podcast
My guests on the podcast this week are director of marketing Nate Baglyos and director of acoustics Charles Sprinkle of the speaker manufacturer Kali Audio. Both held executive positions at JBL before joining forces to start the company. Kali studio monitors are built to offer the best possible value to its customers, while providing high-performance […]
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Making Your Way In The New Music Business
It doesn’t matter which generation you represent, there are general truisms about the music business that can be misunderstood, underestimated, or just overlooked. Some have changed or the years and some have stayed the same, but the fact of the matter is that unless an artist is aware of the big picture, it’s likely that […]
Continue readingTikTok Rolling Out 10 Minute Clips And May Add Livestreaming
TikTok has seemingly taken over the social world and it’s even been predicated that it will surpass YouTube in minutes watched soon. That said, there is a certain homogeny of features that most platforms now have and TikTok is no exception. The company is now rolling out 10 minute long clips to all users, and […]
Continue readingWhy There Are No Big Hits, Interesting Vibrations, And Peter Sinclair Of BeatBread On My Latest Podcast
My guest on the podcast this week is Peter Sinclair, the CEO of BeatBread. BeatBread enables artists and songwriters to get advances from 1k to 2mil based on strength of the catalogs. Unlike other services, the company allows artist to keep 100% ownership of their masters, publishing, touring, merch and synch. You can design the […]
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My Conversation With Matt Boudreau As A Guest On His Working Class Audio Podcast
Many thanks to Matt Boudreau for having me on his Episode #387 of his long-running Working Class Audio podcast. Matt is a a great engineer and an insightful interviewer, so we had a lot of fun talking about a wide range of subjects. It was fun to be on the other side of the mic […]
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10 Ideas For Behind-The-Scenes Video Content
Fans love behind-the-scenes videos but many artists are at a loss for exactly what that means. Here are 10 ideas that can make the job of creating this type of content a lot easier. Remember that the videos don’t have to be long to be effective. 1. A look at your daily routine. This could […]
Continue readingSongwriters Get A Raise, A New Kind Of Loudspeaker, And James Dickerson Of HitSend On My Latest Podcast
If you’ve ever tried to get an approval on a mix from someone, you know how hard that can get. You want them to hear it in all its glory, yet you don’t want to send the high-res file without getting paid first. Plus, getting notes that make sense can be a real chore. That’s […]
Continue readingDistrokid Launching New DistroVid Video Distribution Platform
Just like your music, you want your videos to be available on every video platform. What you don’t want is the lengthy hassle of individually uploading a video to each platform. Although there are some services that do that now (Symphonic, Vidispine), most are pretty expensive, especially if you’re uploading multiple videos. Music distribution platform […]
Continue readingNow You Know That The Major Labels Control Most Spotify Playlists
For the longest time, “playlists” were the mantra of every artist who hoped to break out on Spotify. If only you could get on a major playlist, then your career would finally get some traction. That looks less and less likely these days as a new study has found that the major labels control anywhere […]
Continue readingPianist Jason Tonioli, Songs Uploaded To Spotify, And Streaming Level Normalization On My Latest Podcast
My guest on the podcast this week is new age pianist Jason Tonioli who’s managed to do something that everyone thought was impossible these days, and that’s crack 7 figures of income with only sheet music sales. He’s recorded 8 albums and created more than a dozen piano solo books as well as dozens of […]
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