Bobby Owsinski

Author Archives: Bobby Owsinski

November 21, 2017

Artist Manager Nicholas Mishko On My Latest Inner Circle Podcast

10 and 8 Nicholas Mishko

Nicholas Mishko is an artist manager who brings a blend of old school wisdom to modern management. After a stint at Abkco Music and Records in the New York watching deals for music by legacy artists like The Who and Rolling Stones, Nicholas was well armed for negotiating recording and publishing contracts. That’s a skill […]

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Despite Predictions, Blockchain Will Not Be The Future Of The Music Industry

Blockchain

Just about every month for the past couple of years there’s been an article or post by a major publication about how blockchain technology is going to revolutionize the music business. It’s supposedly the savior of the industry because finally “artists will get paid,” record labels will be able to charge CD-level prices again, and […]

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November 17, 2017

UnitedMasters Aims To Be A Record Label Alternative

United Masters

If you’re an artist, there’s less and less of a need to be with a record label today, since so much of what a label once provided can now be accomplished on a DIY basis. What record labels are really good at though, is turning an artist into a superstar, since the infrastructure required for […]

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The 1000 True Fans Theory Explained

1000 true fans

In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]

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Can A Lip-Syncing Site Be Worth $800 Million?

musical.ly

If you’re a musician then you probably aren’t aware of lip-synching site Musical.ly. After all, why pretend to create music when you’re able to do it for real? That’s said, there are millions of people everywhere who find doing short clips of themselves lip-syncing to hit songs is a lot of fun – 200 million of […]

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November 7, 2017

Musicpreneur Tommy Darker On My Latest Inner Circle Podcast

Tommy Darker

Musicpreneur Hub is a global community of music entrepreneurs where you can ask anything about music and your question will be connected with handpicked, top industry experts to answer. Tommy Darker is a musician, lecturer at the University of Westminster, speaker at global music conferences, and the founder of that great music resource site. I […]

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If An Election Can Be Influenced, How About A Music Award?

MAMA music awards

There seems to be no doubt that recent elections in a number of countries have been influenced by outside sources. Given the enormous scale and difficulty of doing that, it seems like something as inconsequential as a music award would be easy to affect. It looks like that actually happened in the 2017 Mnet Asian […]

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Indie Labels Now Make Up 38% Of The Music Business

WIN indie labels

If you thought that there are only three major labels working in the music industry today, then you’re wrong. A new study has found that indie labels generated more than $6 billion last year, which is good enough for 38% of the market, making them essentially a fourth major label. The study came from Worldwide […]

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The Top 10 Merch Items With The Highest Profit Margin

merch

Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]

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