Pandora Finally Launches A Family Plan
When it comes to paid subscribers, Pandora has taken a back seat to all the other major services with only around 6 million. One of the reasons is that the company hasn’t been very creative with its tiers, but that posture may have changed with reports of the company launching a new family plan at […]
Continue readingYouTube’s New Charts, The Guitar Isn’t Dying, And EveAnna Manley On My Latest Inner Circle Podcast
My guest on the Podcast this week is EveAnna Manley, the president, CEO and sole owner of Manley Labs. For the last two decades EveAnna’s been instrumental in the continued proliferation of high-end tube gear to both the pro audio and hi-fi industries. She’s as smart as they come in this business and so incredibly […]
Continue readingMusic Video Distribution Won’t Change Much As Vevo Finally Succumbs To YouTube
I wonder how many times YouTube viewers watched an “official” music video from their favorite artist and saw the Vevo logo on the video or in the song’s description. I wonder how many actually thought to themselves, “What the heck is a Vevo?” That, my friends, was the main problem of the major record labels’ […]
Continue readingAmuse To Go Up Against CD Baby And TuneCore
If you’ve been using a music aggregator like CD Baby or TunCore to get your music out to a wider audience, it looks like there’s a new alternative available that has a unique twist. Swedish startup Amuse (amuse.io) was founded by a team of industry heavyweights, and they’ve just received $15.5 million in funding to expand […]
Continue readingSony Buys 60% Of EMI Publishing
In a case of the rich getting richer, Sony Corporation of America has entered into a deal to purchase an additional 60% of EMI Music Publishing. That would give the company 90% of EMI Publishing, with the Michael Jackson estate owning the final 10%. The deal seems to put to rest the idea that music […]
Continue readingWhy Record Labels Hate Free Streaming Tiers So Much
If you were to poll record label execs off-the-record on which music streaming service they like the most in a strictly business-sense, chances are that Apple Music would end up as the clear winner. Why? Apple has steadfastly refused to institute a free ad-driven tier. Even though labels, artists, songwriters and publishers realize revenue from […]
Continue readingPost Mixer Mike Rodriguez On My Latest Inner Circle Podcast
My guest this week is award-winning sound designer and mixer Mike Rodriguez, who was another of my first guests when I started my Inner Circle Podcast 4 years ago. He was originally on episode #14. Mike is a senior audio mixer at Trailer Park in Los Angeles where he mixes everything from commercials to television […]
Continue readingYouTube Music To Finally Launch, Along With Full Artist Credits
After much speculation on features and timing, YouTube Music is slated for a soft launch tomorrow. The service will replace its YouTube Red service with with two tiers and a lot of features that users should like. YouTube Music’s tiers will include YouTube Music at the industry standard $9.99 per month that features mostly audio-only […]
Continue readingMusic Discovery Trends Of 2018
Music discovery is the holy grail of the music business, as it develops a new fan base for artists and bands with the exposure. At one point in time, most discovery came mostly from radio, with a little bit of print advertising aimed at both consumers and retailers thrown in. In today’s digital age, radio […]
Continue reading- in Book Excerpt , Tips by Bobby Owsinski
7 Ways To Increase Your Facebook Fan Engagement
When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here are 7 ways for that to happen for you to keep in […]
Continue readingThe Billboard Charts Will Be Measuring Streams Differently
Many artists and industry execs may think that the Billboard charts are less relevant than they’ve ever been, but they’re still used as a measurement of success no matter how you look at it. That’s why it’s long been argued that the way that the charts count streams is insufficient. It appears that’s changing soon […]
Continue readingMixer Gary Lux, What’s Fueling Music Growth, And Audio Interfaces On My Latest Inner Circle Podcast
Gary Lux is one of Hollywood’s premier music mixers with literally thousands of projects to his credit with major artists like Usher, Keith Urban, Sting, Ben Harper, Janet Jackson and Rob Thomas. Before going independent in 1988, Gary was the head music mixer for Universal Studios, where he garnered two Emmy Award nominations for his […]
Continue readingPandora Learns That More Ads Doesn’t Equal More Subscribers
The streaming music service Pandora has been in financial difficulty for quite a while now, and it really needs to generate more revenue to stay afloat. One of the things that it tried was to increase the number of ads served up to free users, but it looks like that strategy has backfired. Everyone hates […]
Continue readingOnline Radio Has A Data Problem That Few Are Talking About
Streaming my be the future for distributing music, but radio is still a big player in making hits. While so much about how music radio works seems dated, the fact is that people still listen, and advertisers still support it. Surprisingly, that’s not so much the case with online radio, and it all revolves around […]
Continue reading- in Book Excerpt , Tips by Bobby Owsinski
20 Tips And Tricks To Make Your Twitter Life Easier
Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]
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