Category Archives for "Tips"
July 29, 2021
- in Tips by Bobby Owsinski
Here Are The First Steps To Discovering Your Artist Brand
Every artist needs to understand his or her brand, but that’s easier said than done. First of all, most artists just don’t know where to get started. Although there’s a lot more information that can be found in my Social Media Promotion For Musicians book, here are a few things that you can do right […]
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July 27, 2021
- in Tips by Bobby Owsinski
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- 2 comments
Facebook Video Strategy For 2021
Facebook has led the charge to take over as the king of online video, but while that hasn’t happened, it has settled into a groove of being a reliable host for videos. That said, while Facebook provides a somewhat different audience from YouTube, the strategy for posting videos has changed almost every year. A new […]
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July 15, 2021
- in Social Media News , Tips by Bobby Owsinski
How Facebook’s Feed Algorithm Works
One thing that’s true for every social platform is that they’re constantly changing and improving their feed algorithm. This is to ensure that you see more of what you want in your news feed, and less of what doesn’t interest you. You have to hand it to Facebook in that they’ve always been fairly transparent […]
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June 29, 2021
- in Tips by Bobby Owsinski
8 Types Of Social Proof Used To Boost Confidence In Your Website
Most artists today rely on merch as a major income stream, but even if someone wants to purchase something from your site, they still might be hesitant. Super fans probably won’t care much, but the casual fan wants proof that their purchase is going to exactly what’s expected. That’s where social proof comes in. Social […]
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June 9, 2021
- in Tips by Bobby Owsinski
Why Watch Time Is The Key To Growing Your YouTube Channel
If you have a YouTube channel, then chances are you’re spending a good amount of time creating content for it. That’s all well and good, but unless you supply the types of videos that your audience or potential audience wants to see, then the channel probably isn’t doing as well as you thought you expected. […]
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June 1, 2021
- in Tips by Bobby Owsinski
The Top 5 Musician Twitter Fails
One of the things that my Social Media Promotion For Musicians book tries to instill is that the rules are different for an artist from a normal user on any social platform. If you’re using it to promote yourself or your music, you have to take a different approach. Sometimes musicians get a bit carried […]
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March 25, 2021
- in Tips by Bobby Owsinski
Measure Your Record Release Campaign With These Key Performance Indicators
So you have a new recording and you want to drop it on the public. You have an idea of how to do that, right? Far too many artists just record their song and album then wonder what to do with it after it’s done. Assuming that you’re smarter than that, you’ve put together a […]
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March 3, 2021
- in Tips by Bobby Owsinski
6 Big Tips For More TikTok Engagement For Your Music Brand
If you haven’t noticed, TikTok is a huge driver of music these days, with almost a billion users that spend over 85 minutes a day on the platform. On top of that, there’s over 100 million in the U.S. that use it, with 55% of the audience between the ages of 25 and 44, so […]
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February 24, 2021
- in Tips by Bobby Owsinski
The 5 Types Of Videos Every Artist Needs
It goes without saying that video is an important promotional element for any artist these days. The fact of the matter is that most artists only consider the standard music video as the only thing they need, when in fact there’s so much more that can be done with the medium. Here are the 5 […]
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February 17, 2021
- in Tips by Bobby Owsinski
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- 2 comments
7 Social Media Marketing Secrets No One Tells You
I’ve posted this before but now seems a good time to bring it up again. Social media marketing is the lifeblood of artists and bands everywhere since, except for live performances, that’s where your audience is. The problem is that it’s easy to fall for a number of misconceptions about what it can do for […]
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February 16, 2021
- in Tips by Bobby Owsinski
YouTube Clips Capture Short Pieces Of A Long Video
If you have a live show or even an extra long song on YouTube, you have to point to that long piece any time you post the link. Even worse, if you want to embed the video, you have to hope that someone is willing to watch the whole thing, which can be a problem […]
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February 10, 2021
- in Tips by Bobby Owsinski
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- 2 comments
The Music Publishing Royalty Simulator Shows How Much Your Songs Can Really Make
A while back I posted about the Record Deal Simulator, where you could get a good idea of how much you could make from your deal under a variety of circumstances. Now there’s a royalty simulator for music publishing as well. The publishing royalty simulator is pretty cool in that you can plug in the […]
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January 28, 2021
- in Tips by Bobby Owsinski
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- 1 comments
Take The Pulse Of Your Fanbase With These 5 Tips
In case you’re not aware, your core fans crave your communication. The superfans hang on every word, watch every video, and eagerly await any graphic or music track. That said, communication is a two-way street, and the artist must be just as willing to listen to his or her fans as talk at them, which […]
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January 13, 2021
- in Social Media News , Tips by Bobby Owsinski
The Best Times For Your Social Media Post In 2021
There’s no point posting on social media if there’s no one there to read it. That’s why timing is everything when it comes to your posting schedule – not only time of day, but the day of the week as well. Here are the latest “best times’ to post on various social platforms for 2021. […]
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January 5, 2021
- in Tips by Bobby Owsinski
Why Backlinks Add Value To Your Website
There are a lot of factors that Google looks at when determining your website search ranking, and one of the biggest is still backlinks. Backlinks are links to other websites from your page, and links on other pages referring to your site. While many have downplayed the significance of links, they’re still useful for SEO, […]
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