Category Archives for "Tips"

4 Tips For Using Instagram Stories To Promote Your Music

Instagram Stories For Promotion on the Music 3.0 blog

Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought. […]

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Every Artist Has 2 Types Of Fans – Can You Identify Them?

2 types of fans on the Music 3.0 blog

Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most never bother to differentiate between the two and therefore don’t grow their audience as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: A Survival […]

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3 Possible Social Scenarios That Make An Artist Website More Important Than Ever

social scenarios artist website on the Music 3.0 blog

Many artists are tempted to just rely on a Facebook page or Instagram account as their main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my the 2nd edition of my Social Media Promotion For Musicians book that explains why having a dedicated website can be a great […]

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June 6, 2018

Check Out These 3 Podcasts I Recently Guested On

Working Class Audio on the Music 3.0 blog

I’ve been privileged to be invited to appear as a guest on three great podcasts recently that you might want to check out. Coincidentally, all of them posted at around the same time. The first is the great Working Class Audio Episode #180. Host Matt Boudreau and I spoke about artist/musician/engineer diversification, the state of the […]

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The 3 Reasons Why New Music Is Released On Friday

New Music Friday on the Music 3.0 blog

You might have noticed that all new music released by record labels always comes on a Friday and wondered why. After all, Friday generally isn’t a great day for communication online (especially via email) as people are especially frantic before the weekend. And if you remember back to before 2015, Tuesday used to be release […]

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The Essential Elements Of An Artist Or Band Online Press Kit

Online Press Kit on Bobby Owsinski's Music 3.0 blog

It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]

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7 Ways To Increase Your Facebook Fan Engagement

Facebook engagement on the Music 3.0 blog

When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here  are 7 ways for that to happen for you to keep in […]

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20 Tips And Tricks To Make Your Twitter Life Easier

Twitter tips and tricks on the Music 3.0 blog

Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]

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