There’s a lot of generally accepted wisdom about how you go about releasing music today, and for most artists that hold true. Not for a superstar like Adele, who, once again, proves that if you’re big enough you can ignore the rules that everyone else plays by. Rule #1 Broken – You Need A Constant […]
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My guest on the podcast this week is John Krivit, who’s an audio educator and founder of the extremely popular Facebook group “Hey Audio Student.” John is a past president of the Audio Engineering Society, and served as Chair of the 2018 AES Conference on Audio Archiving, Preservation & Restoration at the US Library of Congress and […]
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To all my friends and readers, I wish you a happy holiday. I truly appreciate your support and I am humbled and honored that you take the time out of your busy day to read my musings. It’s a good day to take some time off, eat a nice meal, have a cocktail and watch some […]
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We’ve seen how much a social platform can influence music over the last ten years as the emphasis has travelled from platform to platform. First it was MySpace, then YouTube, then Instagram, with the latest being TikTok. In each case there’s a way to stage a song that’s more agreeable to listeners of the platform, […]
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We know that each social media platform is different and that audiences vary wildly between them, but one assumption that I think we all have is that the top 1% of celebrities (meaning music, film and TV, sports, politics, and influencers) have equally huge followings on them all. That’s far from the case, according to […]
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My guest on the podcast this week is Gareth Krausser, who’s the CEO of Earthworks Audio, one of the premier microphone manufacturers that keeps a relatively low profile. Earthworks was founded by audio pioneer David Blackmer, who also founded dbx, and it was originally set up as a speaker manufacturer. David found the test gear needed in […]
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Most artists and bands create videos for their music, but many overlook the value of livestreams. In fact, the ones that do actually do it don’t always take advantage of the marketing opportunity. All it takes is a little thought beforehand, and not only will you find that you have successful livestreams, but you’ll find […]
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If you’ve payed any attention at all during the last 10 years or so you know that when a social network catches on, it grows fast. That’s been the case for everything from MySpace to Facebook, but none of those are anything like TikTok. Right now the platform has a bit over 1 billion active […]
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My guest on the podcast this week is music life coach Ariane Paras, who started in the business working for record labels and booking acts into large venues before she found that her real calling was helping people. Now through her Olympia Coaching she helps musicians, artists, and industry professionals how to be happy and thrive in […]
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If you listen to all the news reports, Facebook users are inundated with misinformation posts mostly coming from foreign entities. As so much in the news, something that is actually a minor issue may be made out to be a far larger problem than it really is. That’s what Facebook would like you to believe, […]
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For years if you didn’t have a .com at the end of your URL, your website probably wouldn’t be found in a search, or remembered by anyone. Thankfully, that’s changed and now it doesn’t matter much anymore what the top level domain is as new domains have proliferated, and people got used to using something […]
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My guest on the podcast this week is Guillaume LeNost, who started in the R&D department at L-Acoustics in 2009 and has risen to Managing Direct in the UK. He’s also in charge of the company’s Creative Technologies division, which includes development of the L-ISA immersive audio system. Prior to that Guillaume researched industrial environmental noise and […]
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YouTube has been an essential tool for so many artists, not only for music discovery but for branding as well. The problem is that you may have a number of YouTube channels with videos spread out between them. This definitely dilutes your viewership and subscriptions, so YouTube set out to make it easier for both […]
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Just about all social platforms now accommodate the use of hashtags, and as a tool they’re more powerful than ever – if used correctly. The biggest problem is that most people aren’t aware of the best way to use them, especially when it comes to music hashtags. Here’s a list to keep in mind the […]
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My guest on the podcast this week is Adreana Gonzalez, who’s the founder of HVS Conservatory, a post-secondary school for aspiring professional vocalists. HVS is led by some of the most prominent vocal coaches and artist development professionals that give their students practical and actionable advice that goes beyond just technique. During the interview, we spoke about […]
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