Twitter is one of those social networks that you either love or hate. For many artists, it’s an important link to their fans. For others, it’s just seemingly endless drivel. The one thing you can’t accuse the company of any more is standing still though. In a rollout to selected users, Twitter has now added […]
Continue reading
Music has changed a lot in recent years in that someone recording in their bedroom can rocket to concert stages in front of 20,000 people while skipping the grind of constant touring in small to medium size venues. Yes, jumping the entire start-up phase of artistry occurs now now than it ever did in the […]
Continue reading
My guest on the podcast this week is David Cole, who started his career as a staff engineer at the famous Capitol Studios in Hollywood, learned the lost art of vinyl disk mastering there, and worked his way up to staff producer at Capitol and MCA Records before going freelance. David’s had a lot of great studio experiences […]
Continue reading
Facebook is increasingly become a video platform with 15% of all its content now in video form – and that number is still growing. Indeed, videos are becoming critical to artists, bands and musicians to reach their fans on the platform. That’s why it’s important to have a coherent video strategy that’s up to date. […]
Continue reading
It doesn’t matter if you’re a songwriter, artist, band, record label, publisher, marketing company or any other entity in the music business, if you have a website (and you should) you want it to rank high in a Google search. The platform’s search algorithm is said to be very complex and a secret though, but […]
Continue reading
My guest on the podcast this week is Kevin Breuner, who’s the SVP of Marketing for CD Baby, the host of their DIY Musician Podcast, and author of a host of helpful articles on the company’s DIY Musician blog. Kevin has spent over 20 years working in the music business, both as an artist and an industry professional. […]
Continue reading
Streaming numbers took at big hit in March during the beginnings of the coronavirus pandemic, but the latest Nielsen numbers show that not only are they coming back to normal, but doing even better than before. MRC Data’s fourth COVID-19 survey found that the early scare of dropping was only temporary. This is what was […]
Continue reading
TikTok and its parent Bytedance have been riding high lately, having a hand in launching multiple worldwide hits while posting revenues of over $17 billion, not to mention more than $3 billion in net profit. The company also made a big splash last week, announcing that it entered into a 10 year agreement to lease […]
Continue reading
My guest on the podcast this week is Stu Hamm, who’s one of the world’s premier bass players and clinicians. His unique and innovative two-handed tapping technique proves that even the bass can be a solo instrument in the hands of a virtuoso player. Stu has recorded and toured with a who’s who of guitar heros, including Steve […]
Continue reading
Word of mouth always has been, and still is the most trusted form of promotion available, regardless of whether it’s in-person or online. The only difference is that it’s so much more powerful when done online, as outlined in this excerpt from the latest 3rd edition of my Social Media Promotion For Musicians handbook. Imagine […]
Continue reading
Healthcare, education, commercial real estate, and retail are just a few of the industries that appear to be on the verge of major disruption in the wake of COVID-19. There’s another one that appears to be headed that way as well, but it has nothing to do with a virus. That’s advertising and it may […]
Continue reading
My guest on the podcast this week is My guest today is Zack O’Malley Greenburg, who’s a senior editor of media & entertainment at Forbes and author of four excellent music oriented business books. His latest, A-List Angels, is how a band of actors, artists and athletes cashed in on the latest tech boom and changed the face […]
Continue reading
If you thought that Facebook couldn’t possible get any bigger or more powerful you were wrong. The company has never quite figured out a way to participate in ecommerce until yesterday’s announcement of “Shops,” which will finally bring online shopping to both Facebook and Instagram. According to the company, ““Facebook Shops make it easy for […]
Continue reading
The recent release of the IFPI’s annual Global Music Report brought the news that the industry was back on the right side of $20 billion. While streaming growth had slowed a bit from previous years, revenue from that part of the business was still up 23% over the previous year. As you’d probably expect, there […]
Continue reading
My guest on the podcast this week is Jack Forman, who’s a senior vice-president at BiCoastal Productions, the New York City-based concerts and theatrical booking agency. Originally spearheading the agency’s coverage of the Western United States, Jack now oversees the core agency staff and global touring strategy. Jack provides an agent’s perspective of working with an artist, as […]
Continue reading