If you’ve payed any attention at all during the last 10 years or so you know that when a social network catches on, it grows fast. That’s been the case for everything from MySpace to Facebook, but none of those are anything like TikTok. Right now the platform has a bit over 1 billion active […]
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My guest on the podcast this week is music life coach Ariane Paras, who started in the business working for record labels and booking acts into large venues before she found that her real calling was helping people. Now through her Olympia Coaching she helps musicians, artists, and industry professionals how to be happy and thrive in […]
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If you listen to all the news reports, Facebook users are inundated with misinformation posts mostly coming from foreign entities. As so much in the news, something that is actually a minor issue may be made out to be a far larger problem than it really is. That’s what Facebook would like you to believe, […]
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For years if you didn’t have a .com at the end of your URL, your website probably wouldn’t be found in a search, or remembered by anyone. Thankfully, that’s changed and now it doesn’t matter much anymore what the top level domain is as new domains have proliferated, and people got used to using something […]
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My guest on the podcast this week is Guillaume LeNost, who started in the R&D department at L-Acoustics in 2009 and has risen to Managing Direct in the UK. He’s also in charge of the company’s Creative Technologies division, which includes development of the L-ISA immersive audio system. Prior to that Guillaume researched industrial environmental noise and […]
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YouTube has been an essential tool for so many artists, not only for music discovery but for branding as well. The problem is that you may have a number of YouTube channels with videos spread out between them. This definitely dilutes your viewership and subscriptions, so YouTube set out to make it easier for both […]
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Just about all social platforms now accommodate the use of hashtags, and as a tool they’re more powerful than ever – if used correctly. The biggest problem is that most people aren’t aware of the best way to use them, especially when it comes to music hashtags. Here’s a list to keep in mind the […]
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My guest on the podcast this week is Adreana Gonzalez, who’s the founder of HVS Conservatory, a post-secondary school for aspiring professional vocalists. HVS is led by some of the most prominent vocal coaches and artist development professionals that give their students practical and actionable advice that goes beyond just technique. During the interview, we spoke about […]
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Data can tell us a lot of things, and if we look at it with an eye to the future, it can tell us what’s trending and what’s not. MRC Data and Billboard teamed up for their annual Midyear Report for 2021, and it really tells us a lot about the current trends in music. […]
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It doesn’t matter which social platform that you’re on, the one big you probably have question is, “How do other users discover my content?” Obviously, this is essential to building your audience and keeping your existing audience satiated. None of the social networks provide deep detail about their recommendation algorithms, but at least a few […]
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My guest on the podcast this week is Andreas Wagner, who’s the head of software development for Rebeat Innovation. Andreas is the main developer for the company’s Perfect Groove software, which allows mastering engineers to emulate a fully cut vinyl lacquer. This allows mastering studios to optimize and prep audio files for the master disc cutting process, […]
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During Apple’s recent big product event, one of the items that was somewhat overlooked in all the excitement over its new laptops is Apple Music’s new streaming tier, called Apple Music Voice. Any new streaming service or tier is exciting for artists, labels and songwriters, since it’s another opportunity for revenue, but Music Voice has […]
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If your audience is on Instagram and your way to reach them has been through videos, then you’ve no doubt used the platform’s IGTV. You’ve also probably felt that IGTV was a bit clunky in the grand scheme of the Instagram experience, as it was marketed as a separate brand from Instagram. The platform has […]
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My guest on the podcast this week is Robin Leboe, founder and CEO of the production collaboration platform Sessionwire. Sessionwire solves the main challenges associated with remote collaboration of having to cobble together different audio, video and file transfer services to re-create a realistic virtual recording environment. The platform’s all-in-one seamless integration of high quality audio and […]
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If Twitter is your social thing and the platform that you use to nurture your audience, then you’ve no doubt suffered the slings and arrows of trolls who just want to pick a fight. As I’ve written before, the best way to deal with an online flame war is to ignore it the best you […]
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