Tag Archives for " branding "
Everyone in the music business is ultimately a brand, and the ones that develop theirs are ultimately the most successful. Artists, bands, musicians, producers, even indie record labels, have a tough time discovering their brand though, and in some cases they don’t know where to start. In the second edition of my Social Media Promotion […]Continue reading
One of the things that an artist or band hears a lot these days is the need to promote “your brand” in order to get ahead in the current era of the music business. That’s all well and good, but you can’t promote your brand unless you know the definition of a brand in the first place. […]Continue reading
One of the problems with the process of developing an artist brand is that by being such an obvious goal, it can feel like a sell-out. That very well may be true in some cases were the branding is created more to manipulate an artist to fit into a trend rather than as a promotional […]Continue reading
Last summer I was a thought-leader at David Cutler’s wonderful SAVVY Musician program at the University of South Carolina, which is basically a mini-MBA program for musicians. The program not only teaches you have to think like an entrepreneur, but produce results as well. Here’s a brief branding outline that I gave while there, which […]Continue reading