Tag Archives for " YouTube "
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]Continue reading
Content creators have been complaining for months that many of their YouTube videos have been showing up on Facebook posted by someone else – an action called “freebooting.” In an effort to alleviate the situation, Facebook has now officially launched its version of YouTube’s Content ID called Rights Manager. This is an admin tool for Facebook […]Continue reading
If you’re a record label, or an artist, band or publisher for that matter, the one thorn in your digital side is YouTube. Why? It’s by far the most widely used streaming service for consuming music, yet it pays the least of all the services. However, it’s come to light that YouTube’s licensing agreements with the three […]Continue reading
Gen Z is coming of age and they have a whole different take on communication than the generations before. Gen Z is generally defined with birth years ranging from the mid or late 1990s through the early 2010s or starting from the early 2000s. A study by the college marketing insights agency Fluent examined the […]Continue reading
Many fingers are being pointed at YouTube for not contributing much to label and artist bank accounts despite the enormous number of streams it generates. For instance, YouTube claims that it had 50% of the 317 billion streams last year, yet paid only a fraction of what the paid tier from Spotify paid. How much? […]Continue reading