Archive
Monthly Archives: September 2017
September 29, 2017
Now You Can Buy Stock In Eminem’s Music Royalties
In what may be the wave of the future, a company offering stock in rapper Eminem’s music royalties will soon hit the stock market. The new company owned by Royalty Exchange (a company that brokers royalties) called Royalty Flow filed with the U.S. Securities and Exchange Commission to raise between $11 million and $50 million via a […]
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September 28, 2017
- in Book Excerpt by Bobby Owsinski
How Social Media Is Online Word Of Mouth
Social networks are now part of the fabric of our lives. Regardless of your age and where you live in the world, chances are that you’ve recently participated in a social network in some way. If we just look at the major social networks, we find that they have an enormous number of users. Facebook now […]
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September 27, 2017
It’s Official – Hip-Hop Dominates Music
It’s been a long time coming, but hip-hop is now the undeniable leader when it comes to music consumption. For the first time since Nielsen started tracking the music industry in 1991, R&B/hip-hop officially dominates all other genres, according to Billboard. Hip-hop now claims 25.1 percent of total music consumption, while the #2 genre, rock, can […]
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September 26, 2017
Marketing, Content and Technology Consultant Frank Wells On My Latest Inner Circle Podcast
Frank Wells started his career in the music business as head of technical services at the famed Masterfonics studio complex in Nashville, but then made a left turn when he become editor first of Audio Media Magazine, and then later Pro Sound News. I talked to Frank about some of the things that go on […]
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September 25, 2017
Ed Sheeran Might Change Your Mind About Making Money On Spotify
There are still many artists and musicians that believe that streaming music is the devil, even worse than piracy. The idea is that since the payout for each stream is so small, an artist is just not capable of generating any serious income online. Ed Sheeran’s “Shape Of You” might change your mind about that, […]
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September 22, 2017
YouTube Kills Its Paid Channels But Ads Sponsorships
Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]
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September 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
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September 19, 2017
The Story Behind Berklee’s Avatar Acquisition With Ian Kagey On My Latest Podcast
Recently the recording world was shocked to hear that Berklee College of Music acquired one of New York City’s most glorious studios – Avatar (formerly known as Powerstation). There are still a lot of questions as to what’s going to happen with the facility, but on this podcast we get the answers right from the […]
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September 18, 2017
This Is Why Spotify Is Beating Apple Music
At around 65 million, Spotify has more monthly paying customers than any of its competitors by far. One of the reasons is that it was one of the first in the streaming music space, and another is that it has a fairly simple user interface. But the biggest reason by far is the fact that […]
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September 15, 2017
Spotify Launches Its iMessage Music Sharing App
In an effort to make sharing music on Spotify easier, the platform has launched its own version of Apple’s Messages that lets users listen to previews of suggested songs directly in the app. The new iMessage app allows you to search the music streaming service’s entire library for a specific song, then send it to a […]
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September 14, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
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September 13, 2017
YouTube Has Found A Way To Pay Even Less
YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]
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September 12, 2017
Are You Owed Money You Don’t Know About? – The Topic Of My Latest Inner Circle Podcast
Are you owed money for playing on a record that you don’t know about? That’s what the topic of my latest podcast is about. My guests today are PR and marketing manager Brian Stewart and Chief Operating Officer Shari Hoffman from the AFM SAG-AFTRA Intellectual Property Rights Distribution Fund. The fund distributes over $60 million […]
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September 11, 2017
Facebook Goes After YouTube With The Money Card
If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]
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September 8, 2017
Warners And Apple Music Have A New Deal, With More To Come
It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]
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