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For Radio To Live It Must Embrace Technology
When it comes to the health of terrestrial radio in the United States these days, there’s a lot of conflicting data. On the one hand we find that radio is still listened to with great frequency in the car and at work, and that it’s still a driving force for new music discovery. On the […]
Continue readingMicrosoft Dumps Groove Music For Spotify
You’re probably not aware that Microsoft has its own streaming service called Groove Music, and that’s exactly why the company is now dumping the platform in favor of Spotify instead. The company plans to stop selling subscriptions soon and will completely phase out the service by the end of the year, which probably won’t break […]
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For Online Success, Remember The Theory of 22
Last week I discussed in a post about how social media is really only word-of-mouth. That’s important to remember because word-of-mouth is really the most important kind of advertising available to us, but it has both on a positive and negative side. That brings us to something outlined in my Social Media Promotion For Musicians […]
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The 15 Best Music Business Schools
It used to be that if you wanted to be in the music business on the business side of things, the only way to learn about it was by somehow getting a job in the industry and working your way up. That’s still true to some extent, but it’s now easier than ever to get […]
Continue readingProducer/Engineer J.J. Blair On My Latest Inner Circle Podcast
My guest this week is Grammy-winning producer/engineer J.J. Blair, who has a wide variety of credits that go from Johnny Cash to Rod Stewart to Weezer to the Black Eyed Peas, and many more. J.J. is an avid microphone collector and we spoke at length about his collection, his studio, and his techniques, as […]
Continue readingMore Changes Come To Live Streaming
Live streaming music and video was once hailed as the next big thing online, and perhaps it still will be, but so far major interest hasn’t materialized as predicted. There are a number of companies still in the game, but a shakeout has begun as the latest round of company acquisitions has shown. Most recently, […]
Continue readingNow You Can Buy Stock In Eminem’s Music Royalties
In what may be the wave of the future, a company offering stock in rapper Eminem’s music royalties will soon hit the stock market. The new company owned by Royalty Exchange (a company that brokers royalties) called Royalty Flow filed with the U.S. Securities and Exchange Commission to raise between $11 million and $50 million via a […]
Continue reading- in Book Excerpt by Bobby Owsinski
How Social Media Is Online Word Of Mouth
Social networks are now part of the fabric of our lives. Regardless of your age and where you live in the world, chances are that you’ve recently participated in a social network in some way. If we just look at the major social networks, we find that they have an enormous number of users. Facebook now […]
Continue readingIt’s Official – Hip-Hop Dominates Music
It’s been a long time coming, but hip-hop is now the undeniable leader when it comes to music consumption. For the first time since Nielsen started tracking the music industry in 1991, R&B/hip-hop officially dominates all other genres, according to Billboard. Hip-hop now claims 25.1 percent of total music consumption, while the #2 genre, rock, can […]
Continue readingMarketing, Content and Technology Consultant Frank Wells On My Latest Inner Circle Podcast
Frank Wells started his career in the music business as head of technical services at the famed Masterfonics studio complex in Nashville, but then made a left turn when he become editor first of Audio Media Magazine, and then later Pro Sound News. I talked to Frank about some of the things that go on […]
Continue readingEd Sheeran Might Change Your Mind About Making Money On Spotify
There are still many artists and musicians that believe that streaming music is the devil, even worse than piracy. The idea is that since the payout for each stream is so small, an artist is just not capable of generating any serious income online. Ed Sheeran’s “Shape Of You” might change your mind about that, […]
Continue readingYouTube Kills Its Paid Channels But Ads Sponsorships
Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]
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8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
Continue readingThe Story Behind Berklee’s Avatar Acquisition With Ian Kagey On My Latest Podcast
Recently the recording world was shocked to hear that Berklee College of Music acquired one of New York City’s most glorious studios – Avatar (formerly known as Powerstation). There are still a lot of questions as to what’s going to happen with the facility, but on this podcast we get the answers right from the […]
Continue readingThis Is Why Spotify Is Beating Apple Music
At around 65 million, Spotify has more monthly paying customers than any of its competitors by far. One of the reasons is that it was one of the first in the streaming music space, and another is that it has a fairly simple user interface. But the biggest reason by far is the fact that […]
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