Bobby Owsinski

Author Archives: Bobby Owsinski

September 12, 2017

Are You Owed Money You Don’t Know About? – The Topic Of My Latest Inner Circle Podcast

AFM SAG-AFTRA Fund

Are you owed money for playing on a record that you don’t know about? That’s what the topic of my latest podcast is about. My guests today are PR and marketing manager Brian Stewart and Chief Operating Officer Shari Hoffman from the AFM SAG-AFTRA Intellectual Property Rights Distribution Fund. The fund distributes over $60 million […]

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Facebook Goes After YouTube With The Money Card

Facebook licensing money

If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]

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September 8, 2017

Warners And Apple Music Have A New Deal, With More To Come

Apple Music Warners

It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]

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A New Vinyl Pressing Plant Is Coming To Austin

Warmtone vinyl press

I guess that the vinyl comeback is here to stay, as another new pressing plant is about to come on line, this one in Austin. When band manager Caren Kelleher found that she couldn’t get timely vinyl delivery for the bands she manages, she decided that it was time for a vinyl plant that specialized in […]

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September 5, 2017

Live Sound Engineer Mark Frink On My Latest Inner Circle Podcast

Mixing monitors may be the hardest job in show business in that you have to keep so many people happy at the same time. Mark Frink, my guest on this week’s podcast, is so good at his job that he’s been trusted by some of music’s biggest celebrities, including Tony Bennett, The Three Tenors, the […]

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September 4, 2017

Goldman Sachs Predicts $28 Billion Streaming Music Market, But Should Anyone Care?

Goldman Sachs

Goldman Sachs raised some eyebrows recently with it’s latest Music In The Air report that predicted the streaming music market alone would increase to $28 billion per year by the year 2030. Sounds great, but considering that the industry’s greatest revenue year to date brought in $27.4 billion (in 1996 during the height of the […]

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Pandora And Smart Speakers Are The Surprises In The Infinite Dial Study

Infinite Dial

For 20 years Edison Research has been conducting its Infinite Dial study that measures media and technology consumption in the United States. As always, the latest edition has a number of interesting discoveries, but it also identifies the new trends that may be in front of us, yet we find difficult to see. Here are […]

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7 Tips For Publishing An Engaging Facebook Video

Secret Facebook video

Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]

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Taylor Swift Goes Overboard With New Concert Ticket Scheme

Taylor Swift

Let’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]

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Harrison Console’s Ben Loftis On My Latest Inner Circle Podcast

Ben Loftis

You’ve most likely heard of Harrision Consoles, which were a mainstay in music recording studios in the 80s and 90s and still dominate in film studios today. You might not be aware that the company also has an excellent DAW with its Mixbus and Mixbus 32C, and Ben Loftis is my guest on this week’s […]

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Spotify Needs To Follow Apple’s Example To Survive

Spotify Direct Listing

Spotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]

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Snail Mail Is Making A Comeback For Contacting Fans

Snail mail invite from The XX

Things have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]

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August 24, 2017

The Key To Viral Videos

viral videos

Everyone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]

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