The latest IFPI report just came out look backing at how the global music industry did in 2021. If you take the report at face value, it looks like the music industry had its best year ever last year, coming in at worldwide total of $25.9 billion. While it’s true that its 18.5% $4 billion […]
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My guest on the podcast this week is Laura Whitmore, who started her career in the direct marketing department of CBS Records before a 20 year stint as the marketing director for Korg USA. There she was instrumental in marketing, PR and artist relations for the Korg, Marshall, and VOX brands as well as editor […]
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Regardless of the social platform that you use, your major aim is to increase your fan base and engagement. There are plenty of ways to to do this, but one of the best ways is by utilizing social polls. Poll Benefits Everybody loves a good poll as long as it’s on a topic that your […]
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In what looks like an effort to compete with paid third party live streaming apps and tools, YouTube is adding new live stream features that emulates some of what they offer. Apps like Stream Deck, OBS and Ecamm Live undoubtedly have taken a bite out of the active streaming directly from the platform, and YouTube […]
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Artists and bands do what they do because they love creating. Just about everything else seems secondary, but all the branding, marketing, and music business is now a necessary evil that artists must endure whether they like to or not. One of the most vital parts of music creation is prepping song metadata before release. […]
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My guest on the podcast this week is Hayden Maringer, who has performed countless shows and tours all over the world working with artists such as Jennifer Lopez, Demi Lovato, The Band Perry, Carrie Underwood, and many more. Hayden established himself as a music director and guitarist, but also as an actor, working as the […]
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As if it wasn’t already hard enough to make money from Spotify plays, there’s yet another impediment to indie artists making an honest buck on the platform – playlist hijacking. Imagine that you have a playlist that you painstakingly curated, selecting each song purposefully and carefully, when all of a sudden a song that you […]
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My guest on the podcast this week is Michael Walker, who went from being a living-out-of-his-car touring musician to reaching #2 on the iTunes Alternative Charts in 6 months by using some simple grass-roots marketing techniques. After touring professionally for eight years, Michael decided to set up Modern Musician to teach other artists and bands […]
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You might say that it started to get out of control with “Blurred Lines” decision back in 2015. That’s when the estate of Marvin Gaye won the case and appeal that Robin Thicke’s “Blurred Lines” appropriated the feel of Gaye’s “Gotta Give It Up.” Yep, you’re not supposed to be able to copyright a feel […]
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It doesn’t take a genius to figure out that Spotify is the the top streamer in the United States, but for the longest time Pandora came in at #2. That ranking looks like it will change by the end of 2022 as Amazon Music is coming on strong and will overtake Pandora for #2 in […]
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As you may have already read, the music direct-to-fan platform Bandcamp has been acquired by Epic Games, the home of the hit game Fortnight. While on the surface there may seem much synergy between the two companies, there’s actually a lot of strategy going on behind the scenes that shows they’re more compatible than you […]
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My guest on the podcast this week is Daniel Rowland, who’s an audio engineer, producer, educator, Head of Strategy and Partnerships at LANDR Audio, and longtime professor at MTSU in Nashville. Daniel has been part of numerous international tours; produced the music for an Oscar-winning Pixar film; and mastered multiplatinum/Grammy-nominated albums. He’s also worked on projects […]
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We’ve all heard the term SEO or Search Engine Optimization, but it’s difficult enough to get your online presence in order without diving into that deep end of the pool. It’s important though, because Google SEO may be the difference between being listed on page 1 of a search, or buried where no one will […]
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If you’re young, there’s no question that TikTok is by far the coolest online service. It got that way by featuring short 15 second videos featuring mostly memes set to music. Soon enough the app increased the maximum length to 60 seconds, then 3 minutes just last July. Now comes word that the service is […]
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My guest on the podcast this week is Steve Genewick, who’s worked at Capitol Studios in Hollywood for 25 years. Steve was one of the very first mixers to get into Atmos music mixing and now has more experience than just about anyone. Among the artists that Steve has mixed in Atmos includes Aerosmith, Miles […]
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