If you’re trying to reach teenagers, one of the best ways to do it is through a social influencer. Research has shown that 70% of teens trust social influencers more than traditional celebrities or even friends. If you have some great music or merch that you think needs exposure and you want to reach that […]
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TikTok is probably the hottest social service in the world right now and much of its success is because of its excellent AI-based algorithm. While we’ve discussed how this algorithm works in the past, TikTok itself has provided information about how it comes up with videos for your #ForYou feed. The Recommendation System Just about […]
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My guest on the podcast this week is studio designer Carl Tatz, who went from being a studio owner in Nashville to designing studios, mixing rooms and listening rooms for some of the biggest clients in the world. He then took that to yet another level by developing his own technology and products. Carl wanted to make monitoring […]
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For many artists and bands, Instagram is the social platform of choice. That means that you’re looking to both engage and increase your audience by using the platform. The latest Instagram algorithm closely looks at the number of people who save your posts, however. This trumps any other engagement, so that’s what you should be […]
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Last week BMG took the unprecedented step of eliminating what’s known as the Controlled Composition clause from its artist contracts, a moved that shocked the industry. This means that BMG artists will receive just a little more in their pocketbooks if they still sell any physical product. The Controlled Composition clause has been a staple […]
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My guest on the podcast this week is Mark Plati, who’s worked with a wide range of major artists including Prince, David Bowie, Janet Jackson, Talking Heads, Fleetwood Mac, the Bee Gees, The Cure and many others. Mark was initiated into the New York City music scene working under the tutelage of dance music legend Arthur Baker in […]
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Because of the news and our personal experience, we sometimes get a skewed idea of what a part of the world looks like. Nowhere is this more evident than with social media. Researchers from Edison Research have found a number of social media trends in their Infinite Dial 2020 report that bust many of the […]
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Talk about a long court battle, the “Stairway To Heaven” plagiarism lawsuit brought about by the estate of the late Randy Wolfe against the members of Led Zeppelin has finally come to an end. It concluded yesterday when the U.S. Supreme Court refused to hear the case, upholding a 9th Circuit Court of Appeals jury […]
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My guest on the podcast this week is Niraj Naik, who’s a music producer and self-described renegade pharmacist from the U.K and founder of SOMA Breath, one of the fastest growing wellness movements fusing ancient techniques with modern science. Niraj is also the founder of Breathe In Beats, a music collective renowned for their legendary conscious music festivals. […]
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When it comes to people discovering you online, keywords are vital in getting eyeballs on your content. Whether its your website, social media, store, or videos, the better the keywords, the more easily people will find you. Here are 5 tools that can be a big help in coming up with the right ones. First […]
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Streams and views are the lifeblood of a music artist. The more you have, the more money you can make and the greater your opportunities are. That’s why many artists feel that employing a streaming bot to jack up their numbers might be a good idea. But like any idea that seems good on the […]
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My guest on the podcast this week is engineer, producer and musician J.J. Blair, who has a long list of engineering credits including Joe Bonamassa, Kelly Clarkson, Jeff Beck, the Black Eyed Peas, Keith Urban, Weezer, and many more. He’s also produced and mixed the Grammy winning record Press On, by June Carter Cash, engineered on the Grammy […]
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Much of today’s pop and hip-hop hits revolve around a sample from another record as the backbeat of the song. That’s not a problem in itself in that many great records have been created this way, but many new artists are unaware of what it takes when it comes to legally clearing a sample so […]
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Since TikTok is in trouble with the U.S. government and it’s looking quite possible that it may end up being banned in the country, other platforms have been rushing to launch their own version of the popular service. YouTube is no exception, as it’s just launched YouTube Shorts, a new short-form experience featuring 15 second […]
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My guest on the podcast this week is songwriter and educator Andrea Stolpe, who’s written songs for Faith Hill, Julianne Hough, Daniel Lee Martin, Jimmy Wayne, and others. She’s also worked as a staff writer for EMI, Almo-Irving, and Universal Music Publishing. Andrea teaches songwriting at the University of California’s Thornton School of Music, and is the author and […]
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