Music Licensing Guru Joyce Kettering On My Latest Inner Circle Podcast

Joyce Kettering on the Music 3.0 music industry blog

My guest on the podcast this week is Joyce Kettering, a composer who became so successful licensing her music that she did the thing that so many dream about – she was able to quit a very good day job as a financial auditor and just dedicate herself to music. What makes this story even […]

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“Blurred Lines” Infringement Verdict Appeal Falls Flat

Blurred Lines on Bobby Owsinski's Music 3.0 blog

When the verdict in the 2015 copyright infringement trial brought by the Marvin Gaye estate against the writers of the Robin Thicke hit “Blurred Lines” was reached, most of the music industry shuddered. While some of the flavor of the Marvin Gaye’s “Got To Give It Up” hit of 1977 was captured on the “Blurred […]

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Proof That American Idol Doesn’t Create Hitmakers

American Idol winners on the Music 3.0 blog

Most artists and musicians that I know hold the shows American Idol and The Voice in some level of contempt. It’s made-for-TV music and doesn’t reflect much about the true business of music or paying your dues (although there’s less of that these days anyway). It gets the public excited for the duration of the […]

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Spotify Makes A Move To Stop Playlist “Playola”

Spotlister playola on the Music 3.0 blog

Way back when radio was the main channel for developing a hit, record labels tried to game the system by bribing radio station program directors with money and gifts to add a record to the station’s playlist, a process that became known as payola. Several scandals ensued and the practice became illegal, but labels and […]

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Producer-Composer Clarence Jey On My Latest Inner Circle Podcast

Clarence Jey on Music 3.0 blog

My guest on the podcast this week is producer, songwriter, multi-instrumentalist and composer Clarence Jey, whose credits include music on US Billboard Hot 100, a Grammy-winning record, one of the largest viral music successes in history, music for film and multiple Emmy-nominated TV shows. His broad musical spectrum ranges from creating music for the Grammy […]

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Why Spotify’s Investors Seem To Have Little Confidence In Its Future

Spotify investor on Music 3.0 blog

Spotify’s direct listing on the New York Stock Exchange is coming on April 3rd and there’s already been plenty written about this unusual tactic. Much of the reasoning for the move coming from the company seems to circle around the fact that underwriting a traditional IPO costs too much, so there will be considerable savings by avoiding […]

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iHeartMedia Finally Files For Bankruptcy

iheartmedia bankruptcy on Music 3.0 blog

It just goes to show the state that radio is in these days when iHeartMedia, the largest station group in the United States, needs to files for bankruptcy protection. The company formerly known as Clear Channel, which owns 858 stations as well as well as the iHeartRadio digital streaming venture, had been stymied under the […]

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Website Performance Metrics That Every Artist And Band Should Know

Performance Metrics on the Music 3.0 blog

When it comes to measurement, one of the things that can happen is that it’s easy to be almost overwhelmed by the data that a measurement tool can provide. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook that shows how to interpret the performance metrics in order to understand […]

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Social Media Usage Is Going Down In The U.S.

Social media usage 2018 on Music 3.0 blog

Have we reached peak social media? It’s beginning to look that way if the data from The Infinite Dial study is to be believed. The annual report is a collaboration between Edison Research and Triton Digital and takes a look at the digital and analog consumption habits of people in the U.S. This year’s version […]

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KEF Content Manager Jack Sharkey On My Latest Inner Circle Podcast

KEF logo Bobby O Inner Circle Podcast

My guest this week is the content creation manager for KEF America, Jack Sharkey. KEF, in case you’re not aware, manufacturers some pretty high-end loudspeakers, but also has a long history of supplying monitors to the BBC, which is one of the highest references a company can have. Jack originally got in touch with me […]

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Good News! Major Labels To Share Spotify Stock Listing Windfall With Artists

Spotify major labels on the Music 3.0 blog

With Spotify about to become listed on the New York Stock Exchange, a big question that has hung over the heads of major label execs is what will happen if they liquidate their shares in the company. Revenue windfalls like this in the past have found their way to the company’s bottom lines and not […]

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