Tag Archives for " Twitter "
July 18, 2019
The Best Times To Post On Social Media In 2019
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. I’ve posted before about the best times to post, but […]
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July 16, 2018
A New Reality For Music Celebs Sets In As Twitter Followers Are Slashed
Last week Twitter took the drastic step of removing millions of inactive or fake accounts, resulting in follower counts dropping for nearly everyone on the platform. Until recently, it wasn’t in Twitter’s financial interests to delete those accounts even though it knew of their existence, but pressure from Congress and various State investigations thanks to Russian […]
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May 10, 2018
- in Book Excerpt , Tips by Bobby Owsinski
20 Tips And Tricks To Make Your Twitter Life Easier
Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]
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May 7, 2018
Don’t Look Now But Twitter Is Making A Comeback
For a while it looked like Twitter would eventually become a casualty of the social media wars, as its user base had plateaued and it continued to lose money. That now looks to be in the past as Twitter has just posted its second consecutive solid quarter of profits. On top of that, the service […]
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March 14, 2018
Social Media Usage Is Going Down In The U.S.
Have we reached peak social media? It’s beginning to look that way if the data from The Infinite Dial study is to be believed. The annual report is a collaboration between Edison Research and Triton Digital and takes a look at the digital and analog consumption habits of people in the U.S. This year’s version […]
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February 28, 2018
Twitter Lost Its Shirt In Its SoundCloud Investment
In 2016 Twitter invested $70 million in SoundCloud, which looked to be a wise venture since the company was valued at around $700 million at the time. Things in the tech world change fast though, as in it’s 2017 annual report, Twitter indicated that it was forced to write off the entire investment because that […]
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November 9, 2017
- in Tips by Bobby Owsinski
Twitter Etiquette Rules Everyone Should Know
Recently Twitter doubled its character limit from 140 to 280, and while I’m not so sure that it will be a good thing in the long run, it certainly makes it a lot easier to complete a thought. That said, there are certain unwritten rules that attempt to keep people on the platform from annoying […]
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August 14, 2017
- in Tips by Bobby Owsinski
What Is The Ideal Video Length?
There are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]
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March 15, 2017
Money Is Getting Tight For SoundCloud
It looks like Pandora isn’t the only streaming company having big financial problems. SoundCloud is reported to now be in a do or die situation where it must either raise some serious cash or sell for pennies on the dollar. The company has been trying to raise $100 million to keep the doors open for […]
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January 26, 2017
- in Tips by Bobby Owsinski
7 Tips For Live Event Tweeting
When it comes to a live event like a gig or conference that you’re attending, Twitter can be the best way to keep your fan base both active and up-to-date. The idea is to maintain your visibility by sharing some worthwhile information that they’ll want. Here are 7 tips to do just that so you have have a […]
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December 23, 2016
Music Industry News Roundup For The Week Of 12/23/16
Here’s the Music Industry News Roundup for the week of December 23rd, 2016. Surprisingly enough, there’s a lot of music business-related and social news this week, despite the Holiday season. iHeart Radio is in big financial trouble. Radio is dying in general, and a few years ago when the hedge funds bought in they didn’t realize that […]
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October 27, 2016
- in Tips by Bobby Owsinski
3 Reasons Why Your Music Isn’t Being Listened To
If you’ve released some music recently and are surprised at how low the stream or view counts are, there are a lot of things that you can blame, but probably most of them aren’t at fault. Before you can fix the problem, you have to look inward first. Here are 3 reasons why your music […]
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October 17, 2016
How Video Views On Various Platforms Are Counted
Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]
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October 6, 2016
The Best Times To Post On Social Media
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. Hubspot took a look and came up with the best […]
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September 29, 2016
Study Says To Use Facebook Live If You Want To Reach Millennials
If your audience is composed of millennials, then it’s time to start using Facebook Live, according to a new report by UBS. The company surveyed 2,000 U.S. consumers aged 13 and up on social media usage as well as video consumption and found that Facebook’s relatively new service is the go-to service for that age group, followed […]
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