Tag Archives for " YouTube "
May 27, 2016
- in Tips by Bobby Owsinski
5 Tips For Increasing YouTube Engagement
Even though Facebook is catching up, YouTube engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube help to maximize its usefulness as a promotional tool. For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are […]
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May 20, 2016
Facebook’s New Slideshow Feature Just For Music Videos
It’s obvious that Facebook has been gunning for YouTube for some time now, and the service now claims that it now has more video viewers (although that’s debatable). That’s not enough though, as Facebook will soon introduce a feature called Slideshow that will allow users to create their own soundtracks from a list of licensed popular songs. Although only […]
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May 17, 2016
YouTube Adopts A New Tool For Faster Royalty Payments
One of the things that bugs artists, songwriters and labels about YouTube is that it’s pretty difficult to get precise information about views and payments. In many cases, views aren’t counted and in other cases payments take too long to arrive. YouTube is hoping to alleviate those problems by implementing a new tool based on the […]
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May 11, 2016
Amazon Launches YouTube Rival With Amazon Video Direct
User generated videos must be a really big business because another huge online player just jumped into the arena with YouTube and Facebook. Yesterday Amazon announced the launch of its new video posting service, called Amazon Video Direct, in the United States, United Kingdom, Germany, Austria and Japan. The launch partners include Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn […]
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April 25, 2016
Major Labels Say That Content ID Not Effective Enough
The 3 major labels are furthering their attack on YouTube, the platform they love to hate. With licenses up for renewal soon, the majors are trying their best to gain some leverage in the negotiation, so they have filed a submission to the US Copyright Office claiming that YouTube’s Content ID is ineffective in identifying uploads using […]
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April 22, 2016
- in Tips by Bobby Owsinski
How Long Should Your Teaser Video Be?
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]
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April 18, 2016
Facebook Finally Launches Its Version Of Content ID
Content creators have been complaining for months that many of their YouTube videos have been showing up on Facebook posted by someone else – an action called “freebooting.” In an effort to alleviate the situation, Facebook has now officially launched its version of YouTube’s Content ID called Rights Manager. This is an admin tool for Facebook […]
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April 13, 2016
- in Commentary by Bobby Owsinski
YouTube Has All The Leverage In New Label Negotiations
If you’re a record label, or an artist, band or publisher for that matter, the one thorn in your digital side is YouTube. Why? It’s by far the most widely used streaming service for consuming music, yet it pays the least of all the services. However, it’s come to light that YouTube’s licensing agreements with the three […]
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