Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Tag Archives for " YouTube "

Music Industry News Roundup #3

Music Industry News Roundup

Here’s some interesting music business news from the last week. As always, it’s surprising how some old topics keep on coming back to life, and the new topics that we never expected pop up. Streaming music has surpassed YouTube music views. They said it would never happen, but streaming music is now more popular that […]

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Engineer/Gear Manufacturer Steven Slate On My Latest Inner Circle Podcast

Steven Slate

I’m very pleased to have engineer/gear manufacturer Steven Slate on Episode #117 of my Inner Circle Podcast. Steven will discuss his journey from musician to engineer to manufacturing some of the coolest and most forward-thinking audio gear available today. You’ll also hear all about what goes into to making a product like the Virtual Mic or the […]

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June 22, 2016

Music Artists Need More Than Taylor Swift In Their DMCA Challenge

Artists need a leader

With Taylor Swift and U2 the latest superstars to sign a petition to congress complaining about the 1998 Digital Millennium Copyright Act (DMCA), the movement appears to be gaining traction. Chances are this one ends up like others before it though, with lots of strong talking points presented, Congressman shaking their heads yes, but not […]

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June 8, 2016

What If Google Had Bought Michael Jackson’s Half Of Sony/ATV?

Google Buys Sony/ATV?

Word came out over the weekend that Google was a clandestine bidder for Michael Jackson’s half of Sony/ATV Music Publishing, and the news had the music business wiping its collective brow in relief. Had that purchase happened, we might be looking at a very different industry landscape today. To recap, last March a buy-sell clause […]

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May 27, 2016

5 Tips For Increasing YouTube Engagement

YouTube Engagement

Even though Facebook is catching up, YouTube engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube help to maximize its usefulness as a promotional tool. For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are […]

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Facebook’s New Slideshow Feature Just For Music Videos

Facebook watching

It’s obvious that Facebook has been gunning for YouTube for some time now, and the service now claims that it now has more video viewers (although that’s debatable). That’s not enough though, as Facebook will soon introduce a feature called Slideshow that will allow users to create their own soundtracks from a list of licensed popular songs. Although only […]

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YouTube Adopts A New Tool For Faster Royalty Payments

Digital Sales Report Flat File

One of the things that bugs artists, songwriters and labels about YouTube is that it’s pretty difficult to get precise information about views and payments. In many cases, views aren’t counted and in other cases payments take too long to arrive. YouTube is hoping to alleviate those problems by implementing a new tool based on the […]

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Amazon Launches YouTube Rival With Amazon Video Direct

Amazon Video Direct

User generated videos must be a really big business because another huge online player just jumped into the arena with YouTube and Facebook. Yesterday Amazon announced the launch of its new video posting service, called Amazon Video Direct, in the United States, United Kingdom, Germany, Austria and Japan. The launch partners include Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn […]

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Major Labels Say That Content ID Not Effective Enough

Copyright content ID

The 3 major labels are furthering their attack on YouTube, the platform they love to hate. With licenses up for renewal soon, the majors are trying their best to gain some leverage in the negotiation, so they have filed a submission to the US Copyright Office claiming that YouTube’s Content ID is ineffective in identifying uploads using […]

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Facebook Finally Launches Its Version Of Content ID

Facebook Rights Manager

Content creators have been complaining for months that many of their YouTube videos have been showing up on Facebook posted by someone else – an action called “freebooting.” In an effort to alleviate the situation, Facebook has now officially launched its version of YouTube’s Content ID called Rights Manager.  This is an admin tool for Facebook […]

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April 13, 2016

YouTube Has All The Leverage In New Label Negotiations

YouTube

If you’re a record label, or an artist, band or publisher for that matter, the one thorn in your digital side is YouTube. Why? It’s by far the most widely used streaming service for consuming music, yet it pays the least of all the services. However, it’s come to light that YouTube’s licensing agreements with the three […]

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