Post Mixer Mike Rodriguez On My Latest Inner Circle Podcast
My guest this week is award-winning sound designer and mixer Mike Rodriguez, who was another of my first guests when I started my Inner Circle Podcast 4 years ago. He was originally on episode #14. Mike is a senior audio mixer at Trailer Park in Los Angeles where he mixes everything from commercials to television […]
Continue readingYouTube Music To Finally Launch, Along With Full Artist Credits
After much speculation on features and timing, YouTube Music is slated for a soft launch tomorrow. The service will replace its YouTube Red service with with two tiers and a lot of features that users should like. YouTube Music’s tiers will include YouTube Music at the industry standard $9.99 per month that features mostly audio-only […]
Continue readingMusic Discovery Trends Of 2018
Music discovery is the holy grail of the music business, as it develops a new fan base for artists and bands with the exposure. At one point in time, most discovery came mostly from radio, with a little bit of print advertising aimed at both consumers and retailers thrown in. In today’s digital age, radio […]
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7 Ways To Increase Your Facebook Fan Engagement
When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here are 7 ways for that to happen for you to keep in […]
Continue readingThe Billboard Charts Will Be Measuring Streams Differently
Many artists and industry execs may think that the Billboard charts are less relevant than they’ve ever been, but they’re still used as a measurement of success no matter how you look at it. That’s why it’s long been argued that the way that the charts count streams is insufficient. It appears that’s changing soon […]
Continue readingMixer Gary Lux, What’s Fueling Music Growth, And Audio Interfaces On My Latest Inner Circle Podcast
Gary Lux is one of Hollywood’s premier music mixers with literally thousands of projects to his credit with major artists like Usher, Keith Urban, Sting, Ben Harper, Janet Jackson and Rob Thomas. Before going independent in 1988, Gary was the head music mixer for Universal Studios, where he garnered two Emmy Award nominations for his […]
Continue readingPandora Learns That More Ads Doesn’t Equal More Subscribers
The streaming music service Pandora has been in financial difficulty for quite a while now, and it really needs to generate more revenue to stay afloat. One of the things that it tried was to increase the number of ads served up to free users, but it looks like that strategy has backfired. Everyone hates […]
Continue readingOnline Radio Has A Data Problem That Few Are Talking About
Streaming my be the future for distributing music, but radio is still a big player in making hits. While so much about how music radio works seems dated, the fact is that people still listen, and advertisers still support it. Surprisingly, that’s not so much the case with online radio, and it all revolves around […]
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20 Tips And Tricks To Make Your Twitter Life Easier
Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]
Continue readingSweden May Be Telling Us About Streaming’s Future
The latest IFPI annual study on last year’s global music sales has posted and there’s a wealth of data there, although no surprises. There is one piece of data that Mark Mulligan of the Midea research group dug out that may give us a look at the future of streaming. Mark noted that IFPI’s report showed […]
Continue readingDisney Audio Director Nick Peck On My Latest Inner Circle Podcast
My guest this week is composer, sound designer, musician and technologist Nick Peck. For the last 20 years Nick has been a sound designer and audio director for interactive projects and games at Skywalker Sound, Activision, Lucasarts, and now at Disney Publishing Worldwide. Nick runs the audio department at Disney that handles sound design, music […]
Continue readingDon’t Look Now But Twitter Is Making A Comeback
For a while it looked like Twitter would eventually become a casualty of the social media wars, as its user base had plateaued and it continued to lose money. That now looks to be in the past as Twitter has just posted its second consecutive solid quarter of profits. On top of that, the service […]
Continue readingMore Music Is Played On YouTube Than All Other Platforms Combined
The latest IFPI report describing the economics of the recorded music business of 2017 is out and among the interesting tidbits is the fact that there was more music streamed from YouTube last year than Spotify, Apple Music and all other streaming platforms combined. Considering that the per user royalties paid back to the music […]
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6 Steps To Building Your Instagram Audience
You’re on Instagram both to build your audience and inform them about what you’re doing. Since you can’t inform them until they follow you, these 6 tips from the 2nd edition of my Social Media Promotion For Musicians handbook can help you build your audience on the platform. #1: Include A Call To Action A […]
Continue readingWith A U.S. IPO, Tencent Will Become The Next Big Streaming Service In North America
There have been multiple reports that Chinese streaming service Tencent Music is getting set to file for an Initial Public Offering (IPO) very soon. An even bigger story is the pegged valuation is in the neighborhood of $25 billion, which would make it the 4th largest U.S. listed tech stock ever, just a little behind […]
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