You’re Wrong If You Thought Pop Was The Most Listened To Music Genre
If you listen to the radio much you might think that Pop music is by far the most listened to music by U.S. music consumers. That supposition is wrong, however, according to the latest figures by BuzzAngle, a relatively new metrics company that is quietly been surpassing the standard Nielsen Music thanks to its more […]
Continue readingSoundCloud Lays Off 40% Of Staff
Everyone knew that SoundCloud was deep in financial trouble and that trouble would come to a head sometime this year. It looks like that time is finally here as the company closed both its San Francisco and London offices yesterday. While 173 people lost their jobs as a result, it’s the people that depend on […]
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Ideas For Marketing To Your Core Fans
Music 4.1 is totally dependent upon the development, care, and feeding of your fanbase. This audience can be broken down into the following two categories: your casual fans and your core fans. Your core audience fans are your most passionate fans. They’ll buy whatever you have to sell, work for free, recruit other fans, and […]
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Big Hits Are Now 2 Billion Streams
It wasn’t that long ago that we were impressed by any song that received 100 million views or streams, but in the age of streaming that number is ancient history. These days, a billion streams is well within reach for a hit, and more and more songs are even hitting the once unthinkable 2 billion […]
Continue readingGrammy-Winning Engineer Gary Noble On My Latest Inner Circle Podcast
My guest today is engineer Gary Noble, who has won 3 Grammys and been nominated 18 times for his mixing and recording work. Gary’s credits include Amy Winehouse, Jesse J, Nas, Josh Stone, Fugees, Wyclef Jon and many more. Gary will share his tips about making electronic tracks sound real, getting the best sound from […]
Continue readingGen Z Now Prefers Spotify Over YouTube
All the signs have pointed to YouTube’s dominance in music delivery having peaked in the last 6 months, and now it looks like we have some confirmation. Midea Research did a deep dive into the technology and media trends of Gen Z (kids age 16 to 19) in the UK, and came up with some […]
Continue readingYou Might Not Like It, But Facebook Now Has 2 Billion Users
Every few months there seems to be a new post or article regarding how much Facebook is slipping in one demographic or another. The cries that millennials, Gen X and Gen Yers were abandoning the platform for something new have scared many artists and bands from using it, or made them reluctant to give the […]
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3 Steps To Creating An Online Contest
One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]
Continue readingTaylor Swift Makes A Bundle Since Returning To Streaming
One of the reasons that management pulled the Taylor Swift catalog from all streaming services in 2014 was that the revenue from streaming wasn’t sufficient to warrant it being there. Swift was the biggest artist in the world at the time and didn’t need the additional exposure, and she was still selling CDs, so other […]
Continue readingGuitarist Shane Theriot On My Latest Inner Circle Podcast
If you ever watched Live From Daryl’s House (which is a favorite of so many musicians), you probably have a lot of questions about the show. I was lucky enough to have the show’s musical director, guitarist Shane Theriot, on my latest podcast to pull back the curtain on how the show is done (and […]
Continue readingThe Proposed Tesla Music Service Might Not Be What Everyone Thinks
The last few days has seen plenty of news copy about the rumor of new Tesla music streaming service, and, as usual with anything that has to do with Elon Musk, the hype builds on itself. Let me throw the cold waters of reality on this rumor. Even if it does come to pass, it […]
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4 Tips To Optimize Your Videos For The Mobile Screen
One of the things that we have to be aware of when making a video these days is how it will play on a mobile device. Here’s an excerpt from the YouTube chapter of my Social Media Promotion For Musicians book that provides 4 tips to make sure that your video is effective on a […]
Continue readingApple Music Quietly Launches $99/ Year Tier
Apple has been pretty diligent about keeping the price of Apple Music at $9.99 per month with no discounts (except for the $14.99 family plan) since it launched, but now it looks like a new $99 per year option is now available as well. recently spotted this new tier, and found that the interesting thing […]
Continue readingEngineer Vance Powell On My Latest Inner Circle Podcast
Vance Powell is one of the few engineers to make a successful transition from live sound to the studio. After serving as the chief engineer at Nashville’s acclaimed Blackbird Studios, Vance stepped out on his own with a string of Grammy awards from Jars of Clay, Buddy Guy, Chris Stapleton and The Raconteurs. Since then […]
Continue readingMajor Holdout Bob Seger Finally Comes To Streaming
Some fans thought it would never happen, but the Bob Seger catalog has finally come to Spotify and Apple Music. 13 of the singer’s most popular albums are now available to most streaming services, with the exceptions being Tidal and Pandora. The interesting thing here is not that Seger made it online at all, but what […]
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