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The 1000 True Fans Theory Explained
In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]
Continue readingLyricMerch Allows Fans To Print Their Favorite Lyrics On Merch
Here’s an idea that makes you wonder why it took so long to come about. A new company called LyricMerch allows you to print your favorite song lyrics on a range of products that include coffee mugs, T-shirts and even shower curtains. The company is a subsidiary of LyricFind, a lyric licensing company with a […]
Continue readingMastering Engineer John Greenham On My Latest Inner Circle Podcast
My guest on this week’s podcast is Mastering engineer John Greenham, who has won 3 Grammy’s and been nominated for 6 others. His client list includes work for Katy Perry, Mary J Blige, Ice Cube, Jennifer Lopez, Sam Smith and many more. We spoke at length about mastering via phone from his studio in in […]
Continue readingCan A Lip-Syncing Site Be Worth $800 Million?
If you’re a musician then you probably aren’t aware of lip-synching site Musical.ly. After all, why pretend to create music when you’re able to do it for real? That’s said, there are millions of people everywhere who find doing short clips of themselves lip-syncing to hit songs is a lot of fun – 200 million of […]
Continue readingThe Main Studio Rule And How It Affects Local Radio Stations
In 1934 the FCC instituted a rule that a radio station had to have a main studio within its transmission area that also had to be accompanied by a full-time staff during business hours. While this rule might have been a boon to local radio for much of the last century, it’s been somewhat of a […]
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Twitter Etiquette Rules Everyone Should Know
Recently Twitter doubled its character limit from 140 to 280, and while I’m not so sure that it will be a good thing in the long run, it certainly makes it a lot easier to complete a thought. That said, there are certain unwritten rules that attempt to keep people on the platform from annoying […]
Continue readingCould Your Next Album Release Be On Floppy Disk?
Releasing albums on long outdated formats has gone from novelty to trendy, with cassettes being the latest so-called “dead” format to make a comeback. That said, there are still old formats out there that have yet to be mined, and one that almost 100% of people everywhere (especially the ones that used them) never expected […]
Continue readingMusicpreneur Tommy Darker On My Latest Inner Circle Podcast
Musicpreneur Hub is a global community of music entrepreneurs where you can ask anything about music and your question will be connected with handpicked, top industry experts to answer. Tommy Darker is a musician, lecturer at the University of Westminster, speaker at global music conferences, and the founder of that great music resource site. I […]
Continue readingIf An Election Can Be Influenced, How About A Music Award?
There seems to be no doubt that recent elections in a number of countries have been influenced by outside sources. Given the enormous scale and difficulty of doing that, it seems like something as inconsequential as a music award would be easy to affect. It looks like that actually happened in the 2017 Mnet Asian […]
Continue readingIndie Labels Now Make Up 38% Of The Music Business
If you thought that there are only three major labels working in the music industry today, then you’re wrong. A new study has found that indie labels generated more than $6 billion last year, which is good enough for 38% of the market, making them essentially a fourth major label. The study came from Worldwide […]
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The Top 10 Merch Items With The Highest Profit Margin
Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]
Continue readingArtist Visits To Streaming Services Show Why Radio Feels Old
If ever there was a sign that radio is a promotional thing of the past when it comes to breaking a record, Pink recently visited every Spotify office and Apple Music headquarters in order to muster support for her latest release. This seems to be a growing trend, where artists are ignoring terrestrial radio in […]
Continue readingAustrian Audio Founders On My Latest Inner Circle Podcast
Recently Harman International decided to close its AKG Vienna operation, which was a real shame after 70 years of being an industry leader in microphone and headphone technology (I bet you have at least 1 AKG product in your audio toolbox). Usually a closure like that means that a lot of good people and industrial […]
Continue readingSony Music Pledges Money To Save London Music Venues
Music venues all over the world have been having a tough go of it for a while now, as gentrification of neighborhoods has brought much higher rents, increased taxes and insurance requirements, and new noise control laws. London has been particularly hard hit, losing 35 percent of its grassroots music venues between 2007 and 2015, when […]
Continue readingYoung Music Consumers Still Buy Music
By now we’ve been conditioned to the fact that most music consumers, especially the youngest ones, have totally converted to streaming and wouldn’t even think of purchasing a download or CD. If you believe that then you’re wrong. A new report from the IFPI entitled Music Consumer Report 2017 outlines how people around the world […]
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