Gen Z Now Prefers Spotify Over YouTube
All the signs have pointed to YouTube’s dominance in music delivery having peaked in the last 6 months, and now it looks like we have some confirmation. Midea Research did a deep dive into the technology and media trends of Gen Z (kids age 16 to 19) in the UK, and came up with some […]
Continue readingYou Might Not Like It, But Facebook Now Has 2 Billion Users
Every few months there seems to be a new post or article regarding how much Facebook is slipping in one demographic or another. The cries that millennials, Gen X and Gen Yers were abandoning the platform for something new have scared many artists and bands from using it, or made them reluctant to give the […]
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3 Steps To Creating An Online Contest
One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]
Continue readingTaylor Swift Makes A Bundle Since Returning To Streaming
One of the reasons that management pulled the Taylor Swift catalog from all streaming services in 2014 was that the revenue from streaming wasn’t sufficient to warrant it being there. Swift was the biggest artist in the world at the time and didn’t need the additional exposure, and she was still selling CDs, so other […]
Continue readingGuitarist Shane Theriot On My Latest Inner Circle Podcast
If you ever watched Live From Daryl’s House (which is a favorite of so many musicians), you probably have a lot of questions about the show. I was lucky enough to have the show’s musical director, guitarist Shane Theriot, on my latest podcast to pull back the curtain on how the show is done (and […]
Continue readingThe Proposed Tesla Music Service Might Not Be What Everyone Thinks
The last few days has seen plenty of news copy about the rumor of new Tesla music streaming service, and, as usual with anything that has to do with Elon Musk, the hype builds on itself. Let me throw the cold waters of reality on this rumor. Even if it does come to pass, it […]
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4 Tips To Optimize Your Videos For The Mobile Screen
One of the things that we have to be aware of when making a video these days is how it will play on a mobile device. Here’s an excerpt from the YouTube chapter of my Social Media Promotion For Musicians book that provides 4 tips to make sure that your video is effective on a […]
Continue readingApple Music Quietly Launches $99/ Year Tier
Apple has been pretty diligent about keeping the price of Apple Music at $9.99 per month with no discounts (except for the $14.99 family plan) since it launched, but now it looks like a new $99 per year option is now available as well. recently spotted this new tier, and found that the interesting thing […]
Continue readingEngineer Vance Powell On My Latest Inner Circle Podcast
Vance Powell is one of the few engineers to make a successful transition from live sound to the studio. After serving as the chief engineer at Nashville’s acclaimed Blackbird Studios, Vance stepped out on his own with a string of Grammy awards from Jars of Clay, Buddy Guy, Chris Stapleton and The Raconteurs. Since then […]
Continue readingMajor Holdout Bob Seger Finally Comes To Streaming
Some fans thought it would never happen, but the Bob Seger catalog has finally come to Spotify and Apple Music. 13 of the singer’s most popular albums are now available to most streaming services, with the exceptions being Tidal and Pandora. The interesting thing here is not that Seger made it online at all, but what […]
Continue readingYouTube And ASCAP Do A Deal
The music business has long been critical of YouTube not only for its 55/45 split (45% going to YouTube), but for the fact that songwriters and publishers frequently go unpaid. This could soon change for songwriters signed to ASCAP as the organization has agreed to a new plan that shares songwriter information with the video […]
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Get More Plays By Treating Spotify Like A Social Platform
Many musicians are adept in at least one of the major social media platforms (Facebook, Instagram, Twitter), but aren’t aware that those skills are transferrable to a platform that requires a lot more social interaction that you might think – Spotify. The service has done a good job not only as a music distributor, but […]
Continue readingApple Music Up To 27 Million Users
Spotify may be in the lead when it comes to paid streaming subscribers, but Apple Music is closing the gap fast. The company announced last week during its presentation at the World Wide Developers Conference that its streaming service is now up to 27 million users. Spotify still leads the pack with 50 million, but […]
Continue readingMastering Engineer Pete Doell On My Latest Inner Circle Podcast
Mastering engineer Pete Doell was on the podcast a couple of years ago, but he has a brand new room at Aftermaster in Hollywood so I thought it would interesting to talk to him about how he put it together. We talked about gear, acoustics, and dealing with a room that he couldn’t change much […]
Continue readingPandora Fails To Get The Message In Its Deal With Sirius XM
The streaming music service Pandora’s in trouble and it has been for some time. Its user base is shrinking, its losses are increasing, and it’s not able to generate enough revenue, a bad combination if there ever was one. Reports are that the company actually rejected a total acquisition by the satellite radio company Sirius […]
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