Category Archives for "Book Excerpt"
July 19, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Every Artist Has 2 Types Of Fans – Can You Identify Them?
Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most never bother to differentiate between the two and therefore don’t grow their audience as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: A Survival […]
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July 12, 2018
- in Book Excerpt , Tips by Bobby Owsinski
3 Possible Social Scenarios That Make An Artist Website More Important Than Ever
Many artists are tempted to just rely on a Facebook page or Instagram account as their main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my the 2nd edition of my Social Media Promotion For Musicians book that explains why having a dedicated website can be a great […]
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May 31, 2018
- in Book Excerpt , Tips by Bobby Owsinski
The Essential Elements Of An Artist Or Band Online Press Kit
It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]
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May 17, 2018
- in Book Excerpt , Tips by Bobby Owsinski
7 Ways To Increase Your Facebook Fan Engagement
When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here are 7 ways for that to happen for you to keep in […]
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May 10, 2018
- in Book Excerpt , Tips by Bobby Owsinski
20 Tips And Tricks To Make Your Twitter Life Easier
Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]
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March 15, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Website Performance Metrics That Every Artist And Band Should Know
When it comes to measurement, one of the things that can happen is that it’s easy to be almost overwhelmed by the data that a measurement tool can provide. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook that shows how to interpret the performance metrics in order to understand […]
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February 15, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Does Your Website Have A Booking Section?
One of the things that’s vital to getting your band gigs is a booking section on your website that provides all the information that a promoter needs to answer both pre and post booking questions. This excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook outlines the details that are particularly […]
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February 1, 2018
- in Book Excerpt , Tips by Bobby Owsinski
How Today’s Artist Management Uses YouTube
We live in a new world where promotion is no longer left solely to the record label. Now a good artist management team knows that they must be proactive online in order to increase the branding and visibility of their artists. In this excerpt from my Music 4.0: A Survival Guide For Making Music in […]
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January 25, 2018
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips For A Killer Artist Website Design
Thanks to online website builders like WordPress, Wix, Weebly and Squarespace, it’s now incredibly fast and easy for an artist or band to set up a website. That said, just because it’s easy to do doesn’t mean that what you’ll come up with will be visually appealing. Since so much of website engagement is built around how the site looks […]
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January 18, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Does Your Email Newsletter Meet These 5 Legal Requirements?
You may not know it, but there are a number of things that are legally required in every email newsletter blast that you send out. While some email services automatically address these, it’s still important to know what they are and why they’re enforced in the first place. After all, you don’t want your email […]
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December 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
A Strategy For Sending Out Gig Reminder Emails
Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book […]
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November 16, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The 1000 True Fans Theory Explained
In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]
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November 2, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The Top 10 Merch Items With The Highest Profit Margin
Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]
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October 26, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Scenarios When You Might Need A Record Label
This blog is mostly about getting along in the new music world without a record label, but there does come a time when having a label is worth considering if you want to jump to the next level as an artist. Record labels are not intrinsically bad, it’s just that you have to weigh the […]
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October 19, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Let’s Improve The Press Section Of Your Website
It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]
Continue reading