Category Archives for "Book Excerpt"
October 12, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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- 1 comments
10 Sales Tips For Artists And Bands
When it comes right down to it, we’re all selling something. Every day, we’re selling our products, services, brand and our personal selves over and over again. As an artist or band, you have to be aware that sales are a big part of your equation for success. Here are 10 sales tips from my […]
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September 28, 2017
- in Book Excerpt by Bobby Owsinski
How Social Media Is Online Word Of Mouth
Social networks are now part of the fabric of our lives. Regardless of your age and where you live in the world, chances are that you’ve recently participated in a social network in some way. If we just look at the major social networks, we find that they have an enormous number of users. Facebook now […]
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September 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
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September 14, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
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September 7, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The 3 Pillars Of A Successful Artist Brand
One of the problems with the process of developing an artist brand is that by being such an obvious goal, it can feel like a sell-out. That very well may be true in some cases were the branding is created more to manipulate an artist to fit into a trend rather than as a promotional […]
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August 31, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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7 Tips For Publishing An Engaging Facebook Video
Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]
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August 24, 2017
- in Book Excerpt by Bobby Owsinski
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The Key To Viral Videos
Everyone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]
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July 6, 2017
- in Book Excerpt by Bobby Owsinski
Ideas For Marketing To Your Core Fans
Music 4.1 is totally dependent upon the development, care, and feeding of your fanbase. This audience can be broken down into the following two categories: your casual fans and your core fans. Your core audience fans are your most passionate fans. They’ll buy whatever you have to sell, work for free, recruit other fans, and […]
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June 8, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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10 Fundamentals For Getting Along In Today’s Music Business
So much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over during the past decades of the […]
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May 25, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Create The Perfect Thumbnail Image For Your Videos
It’s surprising how influential the thumbnail graphic can be when it comes to getting people to click on your video. That’s why it’s much better to choose your own thumbnail image when uploading to YouTube or Vimeo, rather than letting the service pick a random one for you. Here’s an excerpt from my Social Media Promotion […]
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May 4, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Your YouTube Channel Checklist
If you have a YouTube channel (and if you don’t you really should create one right now) you can optimize it by utilizing its features to the fullest. Here’s an excerpt from my Social Media Promotion for Musicians book that outlines the things that you should be sure are taken care of. “☠Branded Channel […]
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December 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
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Recognizing Your Two Types Of Fans
Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most artists never bother to differentiate between the two and therefore don’t grow their fan base as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: […]
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November 28, 2016
- in Book Excerpt , Tips by Bobby Owsinski
4 Rules To Avoid Your Fans Wrath On Facebook
If you’re an artist or band and you’re on Facebook, you want to make that audience grow and keep them engaged. The problem is that there are right and wrong ways to do this. Choose the wrong way and you either look like a schmuck or even worse, anger your fanbase. Here are 4 rules […]
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November 10, 2016
- in Book Excerpt , Tips by Bobby Owsinski
Understanding Your Fanbase
Your place in our current music world is totally dependent upon the development, care, and feeding of your fanbase, and this excerpt from my Music 4.1 Internet Music Guidebook will help you better understand your audience so you can grow it. First of all, understand that your core fans or “tribe” is only a piece of […]
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September 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips To Get Music Bloggers To Write About Your Music
It used to be that just one good review in a magazine could sell loads of albums. Even a bad review could be really good for business if it was in a publication like Rolling Stone. That’s all changed since magazine reviews have become pretty irrelevant as the music world has moved online. Now its the […]
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