Category Archives for "Tips"
March 29, 2024
- in Tips by Bobby Owsinski
9 Rules For Success In Today’s Music business
I’ve posted this before but it seems appropriate to pull it out once more, since most young musicians today seem to be floundering in a sea of uncertainty. We’ve gone through a mighty change in the music business over the last decade or so, and it keeps on morphing and evolving every day. Since these […]
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December 14, 2022
- in Tips by Bobby Owsinski
5 Types Of Easy YouTube Videos To Improve Your Presence
Many musicians, artists and bands get stymied when it’s time to post YouTube videos other than those that are directly music-related. That said, there are a number of types of videos that you can easily create without the hassle of a big production. Here are 5 that you can probably make with no problem right […]
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November 25, 2022
- in Tips by Bobby Owsinski
3 SEO Tips For Online Images
The world revolves around online images but you can’t just slap one up on a website and expect everything to be good. Ideally the image must be prepped in order to get the maximum SEO juice and to keep you site loading fast. Here are some tips from Three Sixtee Digital about prepping your images […]
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October 28, 2022
- in Tips by Bobby Owsinski
A Guide To Social Media Engagement Today
Today’s artists are forced into a relationship with at least one social platform that can either be fun or what many consider to be a time suck. However you perceive it, if you have to do it to either maintain or grow your audience, you might as well have it work for you. Sked Social […]
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October 7, 2022
- in Tips by Bobby Owsinski
Listen Up! Spotify Says Your Artist Catalog Is Really Important
Catalog. You hear that term tossed around a lot. For a record label, catalog means any release that is more than 18 months old, but for an artist it means anything that isn’t new. Artists by nature prefer to think about what they just finished, and many times don’t consider their old releases that important. […]
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October 4, 2022
- in Tips by Bobby Owsinski
5 Things That Can Hurt Your Website’s Search Ranking
No matter how powerful social media is today, a website is still one of the most important tools that an artist can have. The reason is that you control everything about it, while a social site can (and does) change look and design at will without you having a say in the matter. Of course, […]
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September 28, 2022
- in Tips by Bobby Owsinski
Do You Know How To Measure Your Success On TikTok?
You can post all you want on a social platform, but it’s easy to get fooled into thinking those posts are getting more traction than they really are because you’re using the wrong data as a measuring stick. Worse, you may be misinterpreting the data and assume something other than reality. If TikTok is your […]
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September 9, 2022
- in Tips by Bobby Owsinski
What To Look For In A Media Manager
If you’re like most musicians, you’d rather spend your time creating new music than working on social media. The problem is that we all know how important social engagement is when it comes to maintaining and growing your audience. As a result, many artists would rather have a dedicated person handle their online presence. The […]
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August 26, 2022
- in Tips by Bobby Owsinski
Don’t Confuse Social Followers With Fans
I have an artist friend who was thrilled when she hit 10,000 followers on TikTok. The problem was that it didn’t seem to translate into more visibility or plays for her music. When she asked my opinion I told her that it was simple – your social followers are not necessarily your fans. This is […]
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August 19, 2022
- in Tips by Bobby Owsinski
Study Shows That Bands Who Split Royalties Equally Are More Successful
One of the biggest problems with bands that become successful is when the songwriter starts living large from publishing royalties while the rest of the band still are just getting by. Resentment builds, and the band eventually breaks up. On the other hand, bands that have split royalties equally have had great success over the […]
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August 9, 2022
- in Social Media News , Tips by Bobby Owsinski
How Shorts Influences YouTube’s Algorithm
Just about every social site has new features directly influenced by TikTok and YouTube is no exception. YouTube Shorts have proved to be very popular, but the question is whether adding short-form videos is worth it when you’re already posting standard length music videos on the platform. According to YouTube, the answer is yes, and […]
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July 26, 2022
- in Tips by Bobby Owsinski
5 Content Metrics You Should Watch When Promoting Your Music Brand
If you’re posting on social media recreationally you probably glance at the number of likes or comments you get, but if you’re posting to promote your music brand then you have to take the metrics more seriously. Here are 5 content metrics that you should pay attention to, since they indicate just how effective your […]
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July 12, 2022
- in Tips by Bobby Owsinski
Don’t Know What To Post? These 10 Prompts Will Help!
A conversation that I have frequently with managers, agents and music execs revolves around the fact that sometimes it’s like pulling teeth to get artists to post on social media. Many artists (especially older ones) don’t want to hear it, but a social presence is almost mandatory today because the music industry expects it. This […]
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May 13, 2022
- in Tips by Bobby Owsinski
10 Ideas For Behind-The-Scenes Video Content
Fans love behind-the-scenes videos but many artists are at a loss for exactly what that means. Here are 10 ideas that can make the job of creating this type of content a lot easier. Remember that the videos don’t have to be long to be effective. 1. A look at your daily routine. This could […]
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April 15, 2022
- in Social Media News , Tips by Bobby Owsinski
TikTok Tells You How To Maximize Your Performance On The Platform
TikTok is certainly the hottest social platform out there but it doesn’t do you much good unless you use it the right way. Finding that out can be a little hit and miss, but the platform itself now provides some tips to maximize your performance on the platform. The service has done a thorough analysis […]
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