Music 3.0 Music Industry Blog - Page 96 of 113 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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April 13, 2017

in Tips by Bobby Owsinski

Developing Your Social Media Strategy

online strategy

The online world is so large and all-encompassing that it’s not uncommon for an artist to feel overwhelmed by it all. This usually leads to a scattered approach that isn’t nearly as effective as it could be. In this video from my new Social Media Promotion For Musicians, Artists, And Engineers course on Lynda.com, we’ll […]

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#Lynda.com #online strategy #social media strategy

April 12, 2017

in Music Industry News by Bobby Owsinski

The Reason Why YouTube Pays Artists So Little

YouTube user generated content

The recorded music business is rejoicing at the fact that after more than a decade, it finally has some strong revenue growth. The best part is that the growth looks like it will continue, as paying for streaming has finally gone mass market and listeners have seem the light of the benefit of paying at […]

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#royalties #Spotify #streaming music #user generated content #YouTube

April 11, 2017

in Inner Circle Podcast by Bobby Owsinski

Mastering Engineer Gavin Lurssen On My Latest Inner Circle Podcast

Gavin Lurssen

Gavin Lurssen started as a protege of the great mastering engineer Doug Sax (the very first indie mastering guy) but quickly forged his own way and sound, first at the famed Mastering Lab, then at his own Lurssen Mastering in Hollywood. Along the way he’s mastered projects for everyone from Foo Fighters, Queens of the […]

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#Gavin Lurssen #Mac Pro #mastering #YouTube

April 10, 2017

in Music Industry News by Bobby Owsinski

Would You Pull Your Music Off The Radio?

pull music off radio

Almost from the beginning of the industry, recording artists have complained about not being compensated for radio airplay. Sure, songwriters get paid, but artists and labels never receive a dime. This is a phenomena unique to the United States, since in most other countries artist compensation has long been settled. While legislation to pay artists […]

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#broadcasters #NAB #PROMOTE Act #radio

April 7, 2017

in Music Industry Roundup by Bobby Owsinski

Music Industry News Roundup For The Week Of 4/7/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on April 7th, 2017. It’s been another big week in the world of streaming, but there’s other news as well. Let’s get into it. Streaming is now making more money than downloads ever did. And Steve Jobs said it would never happen. Some good charts and comparisons here, […]

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#artificial intelligence #Beats 1 #Bob Lefsetz #Mark Mulligan #Pandora #Spotify #streaming music #UMG #windowing #YouTube

April 6, 2017

in Tips by Bobby Owsinski

The Best Hashtags For Instagram Promotion For Artists And Bands

Instagram promotion

According to Nielsen Research, if you want want to reach music lovers, Instagram is one of the best platforms to use for promotion. Why? Well first of all, Instagram users are huge music fans, and spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends […]

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#Hashtag #hashtags #Instagram

April 5, 2017

in Music Industry News by Bobby Owsinski

Spotify Gets A New Deal With Universal Music

universal music

As I’ve written in other posts, Spotify wants to do a public offering this year but won’t be able to do that until it signs new licensing agreements with each of the major labels. It looks like the first of those agreements has come to pass with the reported signing of Universal Music. The fact […]

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#Merlin #Sony Music #Spotify #Universal Music #Warner Music

April 4, 2017

in Inner Circle Podcast by Bobby Owsinski

Alesana Guitarist And Revival Recordings Founder Shawn Milke On My Latest Inner Circle Podcast

Shawn Milke

Shawn Milke’s band Alesana had been touring almost non-stop since 2004 when he decided to tap the brakes and get off the road for a bit. This resulted in the creation of Revival Recordings, which lives by the inspirational mantra “Good Music By Good People.” Now with distribution through Artery/Sony Red, the label continues to […]

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#Alesana #Revival Recordings #Shawn Milke

April 3, 2017

in Music Industry News , Music Industry Stats by Bobby Owsinski

Happy Days – US Music Growth The Most In 20 Years

Music sales growth

In record label executive offices across the U.S. there’s rejoicing as the latest RIAA numbers show a double digit increase in revenue for the first time in almost 20 years. The latest figures show that the recorded music market in 2016 brought in $7.7 billion, up a bit more 11% over the previous year. And […]

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#CDs #downloads #Nielsen Music #RIAA #YouTube

March 31, 2017

in Music Industry Roundup by Bobby Owsinski

Music Industry News Roundup For The Week Of 3/31/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on March 31st, 2017. There is less news about streaming than in past weeks, but there’s still lot of very interesting items nonetheless. Let’s get into it. New music is cool, but it’s old music that sells. The weekly Top 50 is only worth less than 4% of the total […]

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#Copyright Office #Generation X #iHeartRadio #major labels #music education #old music #record store crawl #Spotify #Warner Music

March 30, 2017

in Tips by Bobby Owsinski

6 Tips To Improve Your YouTube Video Search Results

YouTube video search results

Videos on any platform can be used as an effective marketing tool, but you must observe some essential SEO, or Search Engine Optimization, techniques for that to happen. Before you go live on a video, here are 5 tips that will improve its search results: 1. Name your video something descriptive. â€œUntitled_bandvideo12.movâ€ is not descriptive […]

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#search results #SEO #YouTube

March 29, 2017

in Music Industry News by Bobby Owsinski

Yes, Spotify Tiers Might Look Different Soon

spotify tiers

As mentioned here before, Spotify’s licensing deals with the major labels is currently out of contract. This is a big deal since the company wants to go public this year, and that could be put in jeopardy if it doesn’t have its licensing house in order. But the labels are driving a hard bargain, not […]

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#IPO #major labels #Spotify

March 28, 2017

in Inner Circle Podcast by Bobby Owsinski

Dane Myers Of Custom Tracks On My Latest Inner Circle Podcast

Dane Myers Custom Tracks

Unless you live in a big media center like NY, LA or Nashville (or any big city for that matter), most artists and songwriters probably don’t have access to the caliber of musicians needed to really make their tracks as good as they can be. A company called Custom Tracks is trying to change that […]

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#Custom Tracks #Dane Myers #Jymmin

March 27, 2017

in Music Industry News by Bobby Owsinski

Voltra Tries A Stream-To-Own Approach

Voltra

You’d think that owning music is a thing of the past, yet the iTunes music store still does over a $1 billion a year selling downloads. Streaming may be putting a big hit on downloads, but a new online store called Voltra is coming at it with a new approach that might benefit both music […]

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#Amazon Glacier #Apple Music Google Play #Spotify #stream-to-own #Voltra

March 24, 2017

in Music Industry Roundup by Bobby Owsinski

Music Industry News Roundup For The Week Of 3/24/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of March 24th, 2017. Spotify gets a lot of attention because it’s getting serious about its upcoming public offering, but lots of other news as well. Let’s get into it. Spotify is nearing a new licensing deal with the major labels. It’s been out of contract for the […]

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#Discogs #Drake #Ed Sheeran #Google Hangouts #Isle of Wight festival #LiveNation #Spotify #The Street #vinyl #Voltra

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