Music 3.0 Music Industry Blog - Page 96 of 118 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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July 13, 2017

in Tips by Bobby Owsinski

The Variables In YouTube Royalty Payments Explained

YouTube royalty payments

YouTube royalty payments can be a sore spot with artists and labels, and with good reason. The rate it pays isn’t all that great, but there are actually more variables on when and how you get paid than you might realize. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines how it works. […]

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#royalties #YouTube

July 12, 2017

in Music Industry News by Bobby Owsinski

Spotify Accused Of Making It’s Own Music With Fake Artists

Spotify fake artists

There’s been a lot in the news over the last week about Spotify making its own albums under fake artists names, then placing the music on popular playlists. This news actually came out about a year ago but has bubbled to the surface again. Why would the company do that? To make more money, of […]

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#fake artists #Spotify #work for hire

July 11, 2017

in Inner Circle Podcast by Bobby Owsinski

Mojave Audio President Dusty Wakeman On My Latest Inner Circle Podcast

Dusty Wakeman

Dusty Wakeman has had a great career as a bass player, producer, engineer and studio owner, and we discussed all that with him way back on Episode #9. He’s now the president of condenser mic maker Mojave Audio, and on the latest episode (#169) we had a nice discussion about not only how the company […]

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#Dusty Wakeman #Fender #Mojave Audio #YouTube

July 10, 2017

in Music Industry News by Bobby Owsinski

You’re Wrong If You Thought Pop Was The Most Listened To Music Genre

BuzzAngle Pop Music

If you listen to the radio much you might think that Pop music is by far the most listened to music by U.S. music consumers. That supposition is wrong, however, according to the latest figures by BuzzAngle, a relatively new metrics company that is quietly been surpassing the standard Nielsen Music thanks to its more […]

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#BuzzAngle #Nielsen Music #Soundscan

July 7, 2017

in Music Industry News by Bobby Owsinski

SoundCloud Lays Off 40% Of Staff

SoundCloud survive

Everyone knew that SoundCloud was deep in financial trouble and that trouble would come to a head sometime this year. It looks like that time is finally here as the company closed both its San Francisco and London offices yesterday. While 173 people lost their jobs as a result, it’s the people that depend on […]

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#Access Industries #Deezer #Soundcloud

July 6, 2017

in Book Excerpt by Bobby Owsinski

Ideas For Marketing To Your Core Fans

Marketing to core fans

Music 4.1 is totally dependent upon the development, care, and feeding of your fanbase. This audience can be broken down into the following two categories: your casual fans and your core fans. Your core audience fans are your most passionate fans. They’ll buy whatever you have to sell, work for free, recruit other fans, and […]

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#core fans #marketing #Music 4.1

July 5, 2017

in Music Industry News , Tips by Bobby Owsinski

Big Hits Are Now 2 Billion Streams

It wasn’t that long ago that we were impressed by any song that received 100 million views or streams, but in the age of streaming that number is ancient history. These days, a billion streams is well within reach for a hit, and more and more songs are even hitting the once unthinkable 2 billion […]

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#PSY #radio #Righteous Brothers #streaming music #streaming royalties

July 4, 2017

in Inner Circle Podcast by Bobby Owsinski

Grammy-Winning Engineer Gary Noble On My Latest Inner Circle Podcast

My guest today is engineer Gary Noble, who has won 3 Grammys and been nominated 18 times for his mixing and recording work. Gary’s credits include Amy Winehouse, Jesse J, Nas, Josh Stone, Fugees, Wyclef Jon and many more. Gary will share his tips about making electronic tracks sound real, getting the best sound from […]

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#Amy Winehouse #Gary Noble #Sony Music #vinyl pressing #vocal recording

July 3, 2017

in Music Industry News by Bobby Owsinski

Gen Z Now Prefers Spotify Over YouTube

Generation Z Spotify vs YouTube

All the signs have pointed to YouTube’s dominance in music delivery having peaked in the last 6 months, and now it looks like we have some confirmation. Midea Research did a deep dive into the technology and media trends of Gen Z (kids age 16 to 19) in the UK, and came up with some […]

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#Gen Z #Media Research #Spotify #YouTube

June 30, 2017

in Music Industry News by Bobby Owsinski

You Might Not Like It, But Facebook Now Has 2 Billion Users

Every few months there seems to be a new post or article regarding how much Facebook is slipping in one demographic or another. The cries that millennials, Gen X and Gen Yers were abandoning the platform for something new have scared many artists and bands from using it, or made them reluctant to give the […]

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June 29, 2017

in Tips by Bobby Owsinski

3 Steps To Creating An Online Contest

Online Contest

One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]

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#book excerpt #online contest #Social Media Promotion for Musicians

June 28, 2017

in Music Industry News by Bobby Owsinski

Taylor Swift Makes A Bundle Since Returning To Streaming

Taylor Swift back on streaming

One of the reasons that management pulled the Taylor Swift catalog from all streaming services in 2014 was that the revenue from streaming wasn’t sufficient to warrant it being there. Swift was the biggest artist in the world at the time and didn’t need the additional exposure, and she was still selling CDs, so other […]

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#Billboard #streaming music #streaming royalties #taylor swift

June 27, 2017

in Inner Circle Podcast by Bobby Owsinski

Guitarist Shane Theriot On My Latest Inner Circle Podcast

Shane Theriot

If you ever watched Live From Daryl’s House (which is a favorite of so many musicians), you probably have a lot of questions about the show. I was lucky enough to have the show’s musical director, guitarist Shane Theriot, on my latest podcast to pull back the curtain on how the show is done (and […]

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#Daryl Hall #Hall & Oats #hearing loss #Live From Daryl's House #Neville Brothers #Shane Theriot

June 26, 2017

in Music Industry News by Bobby Owsinski

The Proposed Tesla Music Service Might Not Be What Everyone Thinks

Tesla Music

The last few days has seen plenty of news copy about the rumor of new Tesla music streaming service, and, as usual with anything that has to do with Elon Musk, the hype builds on itself. Let me throw the cold waters of reality on this rumor. Even if it does come to pass, it […]

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#Elon Music #Sirius XM #streaming music #Tesla

June 22, 2017

in Tips by Bobby Owsinski

4 Tips To Optimize Your Videos For The Mobile Screen

mobile screen

One of the things that we have to be aware of when making a video these days is how it will play on a mobile device. Here’s an excerpt from the YouTube chapter of my Social Media Promotion For Musicians book that provides 4 tips to make sure that your video is effective on a […]

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#mobile video #Ooyala #YouTube

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