Facebook To Start Running Mid-Video Ads

Facebook mid-video ads

Content creators have been complaining about the fact that there’s no way to monetize their content on Facebook the way you can on YouTube. Those days look to be coming to an end, however, as industry insiders now say that Facebook will start testing mid-video ads soon. As with YouTube, the revenue from the ads will be […]

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January 10, 2017

Strings Guy Stevie Blacke On Episode #143 Of My Inner Circle Podcast

Stevie Blacke

Stevie Blacke is a multi-instrumentalist known around Hollywood as the “strings guy” because he’s often called upon to record full string sections of violin, viola, cello and double-bass (up to 40 tracks!) all by himself. He’s much more than just an orchestral string player though, as he also does sessions on mandolin, dobro, sitar and […]

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Music Industry News Roundup For The Week Of 1/6/17

Music Industry News Roundup

Happy New Year, and here’s the first Music Industry News Roundup of the year for the week of January 6th, 2017. We’re just coming off a major holiday and things are slowly ramping back up. Let’s see what happened. The Blackstone Group acquires SESAC. Just think about that for a second. A big investment group now owns a […]

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How To Measure Online Audience Engagement

Measuring engagement

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on […]

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Tidal Releases Some Year End Numbers, But Not The Right Ones

tidal

Out of all the music streaming networks, Tidal seems to get more than its fair share of publicity. No doubt that’s because it’s owned by a music celebrity (Jay-Z), but for a relatively small player in the streaming game, Tidal manages to punch above its weight. The company recently released some interesting numbers that covered […]

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Music Industry News Roundup For The Week Of 12/30/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of December 30th, 2016, the last week of the year. As expected, there hasn’t been much in the way of blockbuster news, but there have been some interesting pieces. Mozart was not #1 in album sales. A story made the rounds that a box set by the […]

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Facebook Looking For An In-House Composer

It looks like you can expect a lot more from Facebook in 2017 in more ways than one. The company is advertising for an in-house composer to add to its in-house sound design team. According to the advert: The in-house Music Composer role requires 10+ years of professional experience in the music industry, plus experience […]

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5 Marketing Takeaways From Streaming Music

If you look closely, streaming is teaching us all some marketing lessons, according to analytics service Next Big Sound (now owned by Pandora), a company that looks at social, streaming and event data as well as the interaction between an artist and a fan. While many look at it as just a way to get their […]

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Music Industry News Roundup For The Week Of 12/23/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of December 23rd, 2016. Surprisingly enough, there’s a lot of music business-related and social news this week, despite the Holiday season. iHeart Radio is in big financial trouble. Radio is dying in general, and a few years ago when the hedge funds bought in they didn’t realize that […]

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