Tag Archives for " social media "
July 18, 2019
The Best Times To Post On Social Media In 2019
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. I’ve posted before about the best times to post, but […]
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November 26, 2018
If You’re Young, Music Drives Social Media
It’s probably no surprise that if you’re between the ages of 13 to 24, music tends to be a bigger part of your life than when you get older. Since that’s the case, it stands to reason that social media used by that age group would also be driven by music, as this recent report […]
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November 15, 2018
- in Tips by Bobby Owsinski
12 Questions To Ask Yourself Before You Post On Social Media
As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s needed before you can use any network as a promotional tool. That said, we see many celebrities, athletes and politicians get […]
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November 6, 2018
Bassist Paul ILL, Social Media Mistakes, And Headphone Market Share On My Latest Inner Circle Podcast
My guest today on my Inner Circle Podcast is one of my oldest and dearest friends – Los Angeles studio bass player Paul ILL. Through the years Paul has played with a wide variety of great artists both in the studio and on the road, including Tina Turner, Pink, Gwen Stefani and Alicia Keys, and […]
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August 27, 2018
- in Commentary by Bobby Owsinski
Should The Music Industry Be Worried About Teen Social Media Cord Cutting?
We all spend an enormous amount of time online these days and for many of us much of that comes by way of our smartphones. In fact, studies indicate that the younger the demographic, the more likely they’ll be tied to their phones. That’s generally been a good thing for the music industry since streaming […]
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October 5, 2017
- in Tips by Bobby Owsinski
For Online Success, Remember The Theory of 22
Last week I discussed in a post about how social media is really only word-of-mouth. That’s important to remember because word-of-mouth is really the most important kind of advertising available to us, but it has both on a positive and negative side. That brings us to something outlined in my Social Media Promotion For Musicians […]
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September 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
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September 14, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
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May 26, 2017
Music Industry News Roundup For The Week Of 5/26/17
Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]
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December 19, 2016
- in Tips by Bobby Owsinski
7 Great Music Business Holiday Gift Ideas
If you read my Production Blog, the you’ve probably seen my 10 Cool Holiday Gifts For Musicians post a few days ago. Here’s another gift guide, but this one concentrates just on music business and social media. 1. Music 4.1: A Survival Guide For Making Music In The Internet Age You know that I’m biased […]
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December 5, 2016
- in Tips by Bobby Owsinski
12 Questions To Ask Yourself Before You Make That Post
As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s need before you can use any network as a promotional tool. Here are 12 questions to ask yourself (thanks to this […]
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October 6, 2016
The Best Times To Post On Social Media
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. Hubspot took a look and came up with the best […]
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September 15, 2016
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips For Building Your Email List
Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]
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June 17, 2016
- in Commentary by Bobby Owsinski
Twitter Invests In SoundCloud, But Why?
Twitter has made an investment in SoundCloud for a reported $70 million and if you’ve been following the story between the companies, you have to ask yourself “Why now?†About two years ago Twitter almost acquired SoundCloud before walking away at the last minute, and an acquisition certainly would have made a lot more sense […]
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