Tag Archives for " Social Media Promotion for Musicians "
November 8, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Want More People At Your Gigs? Don’t Be Afraid To Send Gig Reminder Emails
Artists and bands need to make their fan base aware of any upcoming gigs. A single email isn’t enough to get the word out, but many artists are afraid to send out more. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book that outlines a gig reminder strategy that has proven […]
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November 1, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Steps To The Ultimate Optimized YouTube Video
What good is making a video if no one sees it? Regardless of how well-made your video is, that’s what can happen if you just post it without thinking about how to optimize it first. Here are 10 steps to optimize your video on YouTube so it has the best chance of being seen by […]
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August 30, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Things For Artists And Bands To Write About Online
Just posting on any platform online just for the sake of having posts probably strategically isn’t a good idea. You want to post something that’s relevant to your music in some way so you can use it at least indirectly as marketing. Luckily, as a musician, you probably have plenty to write about. Here’s an […]
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July 26, 2018
- in Streaming Music , Tips by Bobby Owsinski
4 Tips For Using Instagram Stories To Promote Your Music
Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought. […]
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July 12, 2018
- in Book Excerpt , Tips by Bobby Owsinski
3 Possible Social Scenarios That Make An Artist Website More Important Than Ever
Many artists are tempted to just rely on a Facebook page or Instagram account as their main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my the 2nd edition of my Social Media Promotion For Musicians book that explains why having a dedicated website can be a great […]
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May 31, 2018
- in Book Excerpt , Tips by Bobby Owsinski
The Essential Elements Of An Artist Or Band Online Press Kit
It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]
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May 17, 2018
- in Book Excerpt , Tips by Bobby Owsinski
7 Ways To Increase Your Facebook Fan Engagement
When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here are 7 ways for that to happen for you to keep in […]
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May 10, 2018
- in Book Excerpt , Tips by Bobby Owsinski
20 Tips And Tricks To Make Your Twitter Life Easier
Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]
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May 3, 2018
- in Tips by Bobby Owsinski
6 Steps To Building Your Instagram Audience
You’re on Instagram both to build your audience and inform them about what you’re doing. Since you can’t inform them until they follow you, these 6 tips from the 2nd edition of my Social Media Promotion For Musicians handbook can help you build your audience on the platform. #1: Include A Call To Action A […]
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April 19, 2018
- in Tips by Bobby Owsinski
The Best Day Of The Week For Sending Your Email Newsletter
You’ve finally finished creating your newsletter email and it’s time to hit the send button. But is it really? It turns out that the exact day and time that’s optimum to send your email has been extensively studied, and thanks to the built-in scheduler now offered by Email Service Providers (ESPs), you can be sure […]
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March 15, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Website Performance Metrics That Every Artist And Band Should Know
When it comes to measurement, one of the things that can happen is that it’s easy to be almost overwhelmed by the data that a measurement tool can provide. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook that shows how to interpret the performance metrics in order to understand […]
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March 9, 2018
- in Tips by Bobby Owsinski
Why Fan Data Should Matter To Artists And Bands
Every site and social network online is collecting our data, and while that might seem sinister at first glance, in most cases there’s a good reason – to more precisely send us either content or advertising that’s most personally relevant to us. Why get hit with 99 things that we don’t care about just to […]
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February 15, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Does Your Website Have A Booking Section?
One of the things that’s vital to getting your band gigs is a booking section on your website that provides all the information that a promoter needs to answer both pre and post booking questions. This excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook outlines the details that are particularly […]
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January 25, 2018
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips For A Killer Artist Website Design
Thanks to online website builders like WordPress, Wix, Weebly and Squarespace, it’s now incredibly fast and easy for an artist or band to set up a website. That said, just because it’s easy to do doesn’t mean that what you’ll come up with will be visually appealing. Since so much of website engagement is built around how the site looks […]
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January 18, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Does Your Email Newsletter Meet These 5 Legal Requirements?
You may not know it, but there are a number of things that are legally required in every email newsletter blast that you send out. While some email services automatically address these, it’s still important to know what they are and why they’re enforced in the first place. After all, you don’t want your email […]
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