Tag Archives for " YouTube "
YouTube is about to employ a rather unique strategy in order to get more people to buy into its upcoming subscription plan. The service is going to begin to insert more ads in videos in an effort to frustrate users enough that they’ll want to pay to eliminate them. YouTubeâs global head of music Lyor Cohen laid […]
Continue readingIt seems like as soon as we get used to the latest Facebook “updates” the service changes the game yet again. That’s what happened at the end of last year when the social platform reconfigured its News Feed algorithm once more in order to help get rid of spammy content and fake news. That’s the […]
Continue readingUp until now, official artists video channels were part of the record label-owned Vevo, much to the chagrin of Google-owned YouTube, but now the platform is fighting back by launching its own version of artist channels. Starting this week all unofficial channels will be consolidated into one YouTube artist destination. Vevo stands for “Video EVOlution” and […]
Continue readingYouTube has decided to begin assigning ID numbers to creators using the International Standard Name Identifier (ISNI) initiative, which may be enough to other distributors to begin adopting the system as well. The platform will share ISNIs with its label and publishing partners in an effort to promote the standard. ISNI is the ISO-certified global standard number […]
Continue readingMy guest on the podcast this week is Billy Decker, who was one of the first mixers in Nashville to embrace mixing in the box and one of the first to mix a #1 single ITB as well. All totaled, he has mixed eight #1 hits so far for artists like Kenny Chesney, Darius Rucker, […]
Continue reading2017 is now in the books and it was a big year for the recorded music industry, so now it’s time to look ahead to 2018. Here are 7 predictions that can affect the music business in ways big and small in the upcoming year should they come to pass. 1. Spotify finally goes public, […]
Continue readingBoth Sony Music and Universal Music Group are reported to have renewed their licensing deals with YouTube, which now means that the video platform now has all three major labels back in the fold after resigning Warner Music months ago. YouTube was operating under expired licenses with the majors for some time, but the new […]
Continue readingYouTube has repeatedly tried to get music fans to buy into its paid subscription services Music Key and Red but hasn’t had too much success so far. So little success, in fact, that its subscriber numbers have never been published. That said, the company has big expectations for its new service, which carries the code […]
Continue readingMusicpreneur Hub is a global community of music entrepreneurs where you can ask anything about music and your question will be connected with handpicked, top industry experts to answer. Tommy Darker is a musician, lecturer at the University of Westminster, speaker at global music conferences, and the founder of that great music resource site. I […]
Continue readingDetermining the position of a song or album on the Billboard charts used to be so easy when it was based strictly on sales, but not anymore. Those days are now long gone as music is consumed on a dizzying array of platforms with sales playing less and less of a factor. To its credit, […]
Continue readingChances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]
Continue readingYouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]
Continue readingIf there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]
Continue readingWe all like really great audio gear, but many of us (especially when you’re first starting out) can’t afford it. One saving grace is that there are now many companies that provide kits so you can build the analog gear you need, and one of these is DIY Recording Equipment. This week I have the […]
Continue readingThere are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]
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