Archive
Monthly Archives: August 2018
August 31, 2018
Even As Streaming Increases YouTube Is Still The Place For Music Discovery
It’s true that millions of people still go to YouTube primarily for the cute cat and baby videos, but music is still the platform’s #1 attraction and money maker, according to a new study by MIDiA. Music videos are the single most popular video category on YouTube, accounting for 32% of views and 21% of its […]
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August 30, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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- 1 comments
Things For Artists And Bands To Write About Online
Just posting on any platform online just for the sake of having posts probably strategically isn’t a good idea. You want to post something that’s relevant to your music in some way so you can use it at least indirectly as marketing. Luckily, as a musician, you probably have plenty to write about. Here’s an […]
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August 29, 2018
- in Tips by Bobby Owsinski
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- 3 comments
You Can Learn A Lot About Font Psychology From Netflix
Fonts are a big part of our lives. Every piece of marketing that you’ll ever release probably has or will have at least a couple of fonts, so instead of just picking them at random because they look nice, it’s best to at least have an idea of the power they have. Each one has […]
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August 28, 2018
Vinyl Mastering Legend Ron McMaster On My Latest Inner Circle Podcast
My guest on the Podcast this week is Ron McMaster, who recently retired from Capitol Records Mastering after 38 years with the company. During that time he specialized in cutting vinyl and mastered a wide variety of genres and artists that include everyone from Frank Sinatra to George Harrison, Radiohead, The Beach Boys, The Rolling Stones […]
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August 27, 2018
- in Commentary by Bobby Owsinski
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- 4 comments
Should The Music Industry Be Worried About Teen Social Media Cord Cutting?
We all spend an enormous amount of time online these days and for many of us much of that comes by way of our smartphones. In fact, studies indicate that the younger the demographic, the more likely they’ll be tied to their phones. That’s generally been a good thing for the music industry since streaming […]
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August 24, 2018
Will Virtual Reality Concerts Actually Go Commercial?
Virtual Reality hit the streets with such promise but really hasn’t taken off the way that everyone had hoped and predicted. One of the reasons was that the bulky headsets just aren’t that appealing. The other is that there really wasn’t a “killer app” available, although for a while everyone thought that music might be […]
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August 23, 2018
- in Tips by Bobby Owsinski
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- 2 comments
11 Things Not To Forget When Calculating A Tour Budget
We keep on hearing about how most of an artist’s money is made from touring and that’s true – but only if you’ve reached a certain level on the success ladder. For everyone else out on the road it’s all about hoping that you’ll make enough money just to cover your costs. The problem is […]
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August 22, 2018
How Ad Blockers On Spotify Might Be Costing You Money
Spotify recently revealed that it had 2 million subscribers that were using ad blockers on its free tier. Since a user doesn’t pay anything to subscribe to that tier they’re subjected to ads that help pay for it and also return royalties to the artists. Someone who uses an ad blocker obviously doesn’t listen to […]
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August 21, 2018
Blue Oyster Cult Guitarist Buck Dharma On The Latest Inner Circle Podcast
You’ve undoubtedly heard the music from this week’s guest, because his band’s music has been on the radio continually somewhere in the world for the last 40 years or so. Buck Dharma is lead guitarist and one of the founders of Blue Oyster Cult. He also wrote and sang lead on some of their biggest […]
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August 20, 2018
Ticketmaster Will Shut Its Secondary Ticket Sites In Europe – Is The US Next?
Everyone hates paying the inflated prices that secondary ticket sellers charge, but many customers feel they’re a necessary evil. If you want a seat, especially a good one, they’re probably the only game in town. But that may not be as true in Europe soon as Ticketmaster announced it will shut down its GET ME […]
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August 17, 2018
Yes, There’s Now A Zillow For Song Royalties
If you own a home you most likely know about Zillow, a website that makes it easy to find out how much your house, and others in the neighborhood, is worth on the current open market. It’s great if you’re buying or selling a home, or just for fun to play a “What if” game […]
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August 16, 2018
- in Tips by Bobby Owsinski
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- 1 comments
5 Things You Need Before You Consider Music Publicity
To many artists and bands, PR is some sort of mythical magic bullet. The thought is, “I’ll hire a publicist and then I’ll immediately be in all the music magazines, and the music bloggers will want to interview me, Spotify playlist curators will open up a slot for my music, and I may even get […]
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August 15, 2018
Sony And Universal Make More Than $500k Per Hour From Streaming
The naysayers have always been so negative on the fraction of a cent payout that comes from a music stream, but it’s never been so evident that those small bits add up to something huge. Music Business Worldwide did the math after looking at both Sony Music and Universal Music Group’s financials for the beginning […]
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August 14, 2018
Your Questions About The Music Modernization Act Answered On The Latest Inner Circle Podcast Episode
I’ve gotten so many questions about the Music Modernization Act bill now making its way through Congress right now that I thought I’d bring on an expert to get us up to speed. Daryl Frydman is the Recording Academy’s chief industry and government relations officer based in Washington D. C. He’s also been with us […]
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August 13, 2018
Spotify Escalates Its Battle With Apple Music With A New Samsung Agreement
Spotify and Apple Music have been locked in a back and forth battle for the hearts and minds of the music streaming business that increases in tempo a bit more seemingly every day. Until now, Apple has had the upper hand strategically over Spotify in that its music streaming division was just another reason to […]
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