Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Tag Archives for " streaming music "

October 27, 2017

Young Music Consumers Still Buy Music

Young music consumers

By now we’ve been conditioned to the fact that most music consumers, especially the youngest ones, have totally converted to streaming and wouldn’t even think of purchasing a download or CD. If you believe that then you’re wrong. A new report from the IFPI entitled Music Consumer Report 2017 outlines how people around the world […]

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Can The Billboard Charts Be Valid Without Including YouTube?

Billboard Hot 100 chart

Determining the position of a song or album on the Billboard charts used to be so easy when it was based strictly on sales, but not anymore. Those days are now long gone as music is consumed on a dizzying array of platforms with sales playing less and less of a factor. To its credit, […]

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Warner Music Owner Takes Control Of Deezer

Deezer

Even though Deezer has been available in North America for well over a year, not that many consumers are familiar with the streaming service. In France, where the service is based, Deezer is Spotify’s main competition with almost 50% of the market share. Now comes word that financier Len Blavatnk’s Access Industries has taken control […]

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September 8, 2017

Warners And Apple Music Have A New Deal, With More To Come

Apple Music Warners

It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]

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September 4, 2017

Goldman Sachs Predicts $28 Billion Streaming Music Market, But Should Anyone Care?

Goldman Sachs

Goldman Sachs raised some eyebrows recently with it’s latest Music In The Air report that predicted the streaming music market alone would increase to $28 billion per year by the year 2030. Sounds great, but considering that the industry’s greatest revenue year to date brought in $27.4 billion (in 1996 during the height of the […]

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Taylor Swift Makes A Bundle Since Returning To Streaming

Taylor Swift back on streaming

One of the reasons that management pulled the Taylor Swift catalog from all streaming services in 2014 was that the revenue from streaming wasn’t sufficient to warrant it being there. Swift was the biggest artist in the world at the time and didn’t need the additional exposure, and she was still selling CDs, so other […]

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Major Holdout Bob Seger Finally Comes To Streaming

Bob Seger

Some fans thought it would never happen, but the Bob Seger catalog has finally come to Spotify and Apple Music. 13 of the singer’s most popular albums are now available to most streaming services, with the exceptions being Tidal and Pandora. The interesting thing here is not that Seger made it online at all, but what […]

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Pandora Fails To Get The Message In Its Deal With Sirius XM

SiriusXM Pandora

The streaming music service Pandora’s in trouble and it has been for some time. Its user base is shrinking, its losses are increasing, and it’s not able to generate enough revenue, a bad combination if there ever was one. Reports are that the company actually rejected a total acquisition by the satellite radio company Sirius […]

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Music Industry News Roundup For The Week Ending On 6/9/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on June 9th, 2017. There was a wide range of new this week, and for once it’s not all centered on streaming. Let’s get into it. The digital music war is over, and the major labels lost. Good article in Rolling Stone how the industry adapted to […]

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