- in Uncategorized by Bobby Owsinski
A Merry And Happy Christmas To You
Have a very merry Christmas and a wonderful Holiday. I am grateful, thankful and humbled by your support.
Continue readingSiriusXM To Pay A Higher Royalty Next Year
In a move that will mean more money in the pockets of artists, the Copyright Royalty Board (CRB) recently ruled to raise the rates that the SiriusXM satellite service pays to copyright holders by 41%. The move raises the rate from 11% of revenue to 15.5% beginning on January 1st, 2018. The rate stays in […]
Continue reading- in Book Excerpt , Tips by Bobby Owsinski
A Strategy For Sending Out Gig Reminder Emails
Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book […]
Continue readingThe Christmas Season Has An Effect On Music Streaming Habits
One of the things not considered very often by artists, bands and even record labels is the affect that seasonal changes have on listening behavior. The Economist recently did a study and found that the weather conditions due to the time of year, and especially the Christmas season, made a decided difference on consumer music […]
Continue readingProducer Eric Copeland On My Latest Inner Circle Podcast
My guest on the podcast this week is Eric Copeland, who has become one of the top Christian and jazz producers in the country, producing around 25 artists every year. His specialty is not just music, but guiding and growing artists thanks to his decades of experience in the music business. Eric also has a […]
Continue reading“Slow Ticketing” Taking The Scalpers Out Of The Ticket Market
Tickets for your favorite artist go on sale at 10AM, so you either go to the box office, or wait near your computer for the hour to hit so you can score the best ticket possible. And what do you find? All the best tickets were already purchased, leaving you with dreck, which means you’re […]
Continue readingTidal Running Out Of Money
Despite its celebrity owner, Tidal always seemed to be in an uphill battle against the deep pockets of Apple, Google, and Amazon, and the big funding of Spotify. Now comes multiple reports that the music streaming service will run out of cash by the middle of next year unless things take a dramatic turn upwards. […]
Continue reading- in Tips by Bobby Owsinski
8 Steps To Developing Your Brand
While the music that you make creates the first part of your brand, what’s usually overlooked by bands and artists is the second part, which is your image. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians guidebook that provides 8 steps to take to develop that part of your […]
Continue readingDo Catalog Releases Make The Charts Inaccurate?
It’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]
Continue readingMusic Business Consultant Bryan Calhoun On My Latest Inner Circle Podcast
My guest this week on the podcast is Bryan Calhoun, who’s been a business and marketing consultant to artists like Kanye West, Lil Wayne, The Cult, Questlove, Nicki Minaj, and Drake. He’s a noted music industry speaker, and has given workshops at conferences that include SXSW, MIDEM, The New Music Seminar, CMJ, ASCAPs I Create […]
Continue readingYouTube May Launch It’s New Remix Streaming Service In March
YouTube has repeatedly tried to get music fans to buy into its paid subscription services Music Key and Red but hasn’t had too much success so far. So little success, in fact, that its subscriber numbers have never been published. That said, the company has big expectations for its new service, which carries the code […]
Continue readingThe Most Streamed Artists On Spotify Might Surprise You
Spotify just released its list of most streamed artists for 2017, and while many are household words, the extent of their popularity might surprise you. For instance, Ed Sheeran was the platform’s top streaming artist with over 6.3 billion streams this year, dethroning Drake who was number one in 2015 and 2016. Rihanna was the top streaming […]
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What Is An Artist’s “Brand” Anyway?
One of the things that an artist or band hears a lot these days is the need to promote “your brand” in order to get ahead in the current era of the music business. That’s all well and good, but you can’t promote your brand unless you know the definition of a brand in the first place. […]
Continue readingCorporate Radio Takes Another Big Hit
I’ve reported on the bankruptcy status of the top corporate radio group, iHeartRadio, for some time now. It’s bad enough when the biggest station owner is in deep financial trouble, but did you know that the #2 station group now has a similar problem? Yep, Cumulus Media has filed for Chapter 11 and is around […]
Continue readingProducer/Engineer Bob Power On My Latest Inner Circle Podcast
This week’s podcast guest is Bob Power, who’s a Grammy Award–winning and multi-platinum producer, engineer, composer, arranger, performer, and educator. Bob started his career as a television and advertising composer, working on campaigns for The American Cancer Society (an Emmy Award winner), AT&T, Casio, Coca-Cola, Elizabeth Arden, Hardee’s, Hertz, Intel, Mercedes-Benz, Purina, and The United […]
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