YouTube Kills Its Paid Channels But Ads Sponsorships
Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]
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8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
Continue readingThe Story Behind Berklee’s Avatar Acquisition With Ian Kagey On My Latest Podcast
Recently the recording world was shocked to hear that Berklee College of Music acquired one of New York City’s most glorious studios – Avatar (formerly known as Powerstation). There are still a lot of questions as to what’s going to happen with the facility, but on this podcast we get the answers right from the […]
Continue readingThis Is Why Spotify Is Beating Apple Music
At around 65 million, Spotify has more monthly paying customers than any of its competitors by far. One of the reasons is that it was one of the first in the streaming music space, and another is that it has a fairly simple user interface. But the biggest reason by far is the fact that […]
Continue readingSpotify Launches Its iMessage Music Sharing App
In an effort to make sharing music on Spotify easier, the platform has launched its own version of Apple’s Messages that lets users listen to previews of suggested songs directly in the app. The new iMessage app allows you to search the music streaming service’s entire library for a specific song, then send it to a […]
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8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
Continue readingYouTube Has Found A Way To Pay Even Less
YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]
Continue readingAre You Owed Money You Don’t Know About? – The Topic Of My Latest Inner Circle Podcast
Are you owed money for playing on a record that you don’t know about? That’s what the topic of my latest podcast is about. My guests today are PR and marketing manager Brian Stewart and Chief Operating Officer Shari Hoffman from the AFM SAG-AFTRA Intellectual Property Rights Distribution Fund. The fund distributes over $60 million […]
Continue readingFacebook Goes After YouTube With The Money Card
If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]
Continue readingWarners And Apple Music Have A New Deal, With More To Come
It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]
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The 3 Pillars Of A Successful Artist Brand
One of the problems with the process of developing an artist brand is that by being such an obvious goal, it can feel like a sell-out. That very well may be true in some cases were the branding is created more to manipulate an artist to fit into a trend rather than as a promotional […]
Continue readingA New Vinyl Pressing Plant Is Coming To Austin
I guess that the vinyl comeback is here to stay, as another new pressing plant is about to come on line, this one in Austin. When band manager Caren Kelleher found that she couldn’t get timely vinyl delivery for the bands she manages, she decided that it was time for a vinyl plant that specialized in […]
Continue readingLive Sound Engineer Mark Frink On My Latest Inner Circle Podcast
Mixing monitors may be the hardest job in show business in that you have to keep so many people happy at the same time. Mark Frink, my guest on this week’s podcast, is so good at his job that he’s been trusted by some of music’s biggest celebrities, including Tony Bennett, The Three Tenors, the […]
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Goldman Sachs Predicts $28 Billion Streaming Music Market, But Should Anyone Care?
Goldman Sachs raised some eyebrows recently with it’s latest Music In The Air report that predicted the streaming music market alone would increase to $28 billion per year by the year 2030. Sounds great, but considering that the industry’s greatest revenue year to date brought in $27.4 billion (in 1996 during the height of the […]
Continue readingPandora And Smart Speakers Are The Surprises In The Infinite Dial Study
For 20 years Edison Research has been conducting its Infinite Dial study that measures media and technology consumption in the United States. As always, the latest edition has a number of interesting discoveries, but it also identifies the new trends that may be in front of us, yet we find difficult to see. Here are […]
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