Tag Archives for " Instagram "
July 18, 2019
The Best Times To Post On Social Media In 2019
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. I’ve posted before about the best times to post, but […]
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July 26, 2018
- in Streaming Music , Tips by Bobby Owsinski
4 Tips For Using Instagram Stories To Promote Your Music
Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought. […]
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June 25, 2018
Facebook Takes A Swipe At YouTube, And YouTube Swipes Back
Facebook has been aiming for YouTube ever since it introduced video a few years ago, and although it’s done an admirable job of becoming a viable video platform, it’s efforts seemed to have plateaued as serious content creators still prefer the Google subsidiary. That isn’t keeping Facebook from trying something new however, and it’s using […]
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June 22, 2018
Instagram Launches IGTV, It’s New Long Form Video Service
Facebook has been losing its teen users and its video assault on YouTube has plateaued, so the next logical step is to include long form videos on its Instagram service. That’s exactly what happened as the company announced its release of IGTV, a new feature that will be available on existing Instagram accounts and a new […]
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June 7, 2018
- in Tips by Bobby Owsinski
How To Take Advantage Of Instagram’s Feed Algorithm
We all want the maximum number of followers to see our posts, but that’s not always easy. The guardian of the feed on any social network is its algorithm, which selects the posts that it believes will be relevant to each user. Knowing how that algorithm works, then tailoring your posts accordingly, is the secret […]
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March 14, 2018
Social Media Usage Is Going Down In The U.S.
Have we reached peak social media? It’s beginning to look that way if the data from The Infinite Dial study is to be believed. The annual report is a collaboration between Edison Research and Triton Digital and takes a look at the digital and analog consumption habits of people in the U.S. This year’s version […]
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February 14, 2018
Facebook Appears To Losing Young Users To Snapchat
Every few months there’s a new study that finds that Facebook is losing the youngest generation to some other social network. In the meantime, the network giant just gets larger and stronger. This latest study from research firm eMarketer states that less than half of U.S. Internet users ages 12 to 17 will use Facebook […]
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November 30, 2017
- in Tips by Bobby Owsinski
5 New Instagram Metrics To Be Aware Of
It’s been proven over and over that Instagram has a huge music audience, and if the platform is a part of your social toolkit, then you’ll want to know about a few recent changes. Instagram has incorporated several new metrics, and a number of them are essential to gauging your success on the service, and […]
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August 14, 2017
- in Tips by Bobby Owsinski
What Is The Ideal Video Length?
There are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]
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May 26, 2017
Music Industry News Roundup For The Week Of 5/26/17
Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]
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April 6, 2017
- in Tips by Bobby Owsinski
The Best Hashtags For Instagram Promotion For Artists And Bands
According to Nielsen Research, if you want want to reach music lovers, Instagram is one of the best platforms to use for promotion. Why? Well first of all, Instagram users are huge music fans, and spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends […]
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March 2, 2017
- in Tips by Bobby Owsinski
7 Best Practices For Building An Instagram Community
Instagram can be one of the best social media marketing tools available to an artist or band, providing that your audience is there. Here are a 7 best practices to follow in order to build an Instagram community. 1. First of all, your profile picture and description are important. Make sure to include a profile picture that […]
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February 24, 2017
Music Industry News Roundup For The Week Of 2/24/17
Here’s the Music Industry News Roundup for the week of February 24th, 2017. It was a rather quiet week, but still lots to talk about. Let’s get into it. This may be the last easy year for streaming music. It needs new innovations and pricing if it wants to grow. Users are leaving Snapchat for Instagram. It […]
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February 15, 2017
Facebook Is Facing User Fatigue
Facebook may be the largest social network by far, but it appears to be suffering from a severe case of user fatigue in the United States. A recent study found that the satisfaction level of the platform has decreased across all age groups, with ages 35 to 44 decreasing the most. Much of this has been […]
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February 3, 2017
Music Industry News Roundup For The Week Of 2/3/17
Here’s the Music Industry News Roundup for the week of February 3rd, 2017. This has been a big week for social media changes, but there are still some interesting record label-related developments. Let’s get into it. Sony earned $1.2 billion from streaming last year. It still made more from physical sales, but not by much. Streaming is changing […]
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