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8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
Continue readingYouTube Has Found A Way To Pay Even Less
YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]
Continue readingAre You Owed Money You Don’t Know About? – The Topic Of My Latest Inner Circle Podcast
Are you owed money for playing on a record that you don’t know about? That’s what the topic of my latest podcast is about. My guests today are PR and marketing manager Brian Stewart and Chief Operating Officer Shari Hoffman from the AFM SAG-AFTRA Intellectual Property Rights Distribution Fund. The fund distributes over $60 million […]
Continue readingFacebook Goes After YouTube With The Money Card
If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]
Continue readingWarners And Apple Music Have A New Deal, With More To Come
It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]
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The 3 Pillars Of A Successful Artist Brand
One of the problems with the process of developing an artist brand is that by being such an obvious goal, it can feel like a sell-out. That very well may be true in some cases were the branding is created more to manipulate an artist to fit into a trend rather than as a promotional […]
Continue readingA New Vinyl Pressing Plant Is Coming To Austin
I guess that the vinyl comeback is here to stay, as another new pressing plant is about to come on line, this one in Austin. When band manager Caren Kelleher found that she couldn’t get timely vinyl delivery for the bands she manages, she decided that it was time for a vinyl plant that specialized in […]
Continue readingLive Sound Engineer Mark Frink On My Latest Inner Circle Podcast
Mixing monitors may be the hardest job in show business in that you have to keep so many people happy at the same time. Mark Frink, my guest on this week’s podcast, is so good at his job that he’s been trusted by some of music’s biggest celebrities, including Tony Bennett, The Three Tenors, the […]
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Goldman Sachs Predicts $28 Billion Streaming Music Market, But Should Anyone Care?
Goldman Sachs raised some eyebrows recently with it’s latest Music In The Air report that predicted the streaming music market alone would increase to $28 billion per year by the year 2030. Sounds great, but considering that the industry’s greatest revenue year to date brought in $27.4 billion (in 1996 during the height of the […]
Continue readingPandora And Smart Speakers Are The Surprises In The Infinite Dial Study
For 20 years Edison Research has been conducting its Infinite Dial study that measures media and technology consumption in the United States. As always, the latest edition has a number of interesting discoveries, but it also identifies the new trends that may be in front of us, yet we find difficult to see. Here are […]
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7 Tips For Publishing An Engaging Facebook Video
Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]
Continue readingTaylor Swift Goes Overboard With New Concert Ticket Scheme
Let’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]
Continue readingHarrison Console’s Ben Loftis On My Latest Inner Circle Podcast
You’ve most likely heard of Harrision Consoles, which were a mainstay in music recording studios in the 80s and 90s and still dominate in film studios today. You might not be aware that the company also has an excellent DAW with its Mixbus and Mixbus 32C, and Ben Loftis is my guest on this week’s […]
Continue readingSpotify Needs To Follow Apple’s Example To Survive
Spotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]
Continue readingSnail Mail Is Making A Comeback For Contacting Fans
Things have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]
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