Category Archives for "Tips"
April 19, 2018
- in Tips by Bobby Owsinski
The Best Day Of The Week For Sending Your Email Newsletter
You’ve finally finished creating your newsletter email and it’s time to hit the send button. But is it really? It turns out that the exact day and time that’s optimum to send your email has been extensively studied, and thanks to the built-in scheduler now offered by Email Service Providers (ESPs), you can be sure […]
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April 12, 2018
- in Tips by Bobby Owsinski
8 Label Submission Tips That Will Save You Time And Frustration
Even though most artists (especially those just starting out) are doing so much for themselves these days, many would still prefer to be connected with a label to relieve at least some of the burden of the business that doesn’t involve creation. Submitting your works to a label can be tricky though, and unless you’re […]
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March 15, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Website Performance Metrics That Every Artist And Band Should Know
When it comes to measurement, one of the things that can happen is that it’s easy to be almost overwhelmed by the data that a measurement tool can provide. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook that shows how to interpret the performance metrics in order to understand […]
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March 9, 2018
- in Tips by Bobby Owsinski
Why Fan Data Should Matter To Artists And Bands
Every site and social network online is collecting our data, and while that might seem sinister at first glance, in most cases there’s a good reason – to more precisely send us either content or advertising that’s most personally relevant to us. Why get hit with 99 things that we don’t care about just to […]
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March 1, 2018
- in Tips by Bobby Owsinski
5 Ways For Artists And Bands To Take Advantage Of Facebook’s New Algorithm
It seems like as soon as we get used to the latest Facebook “updates” the service changes the game yet again. That’s what happened at the end of last year when the social platform reconfigured its News Feed algorithm once more in order to help get rid of spammy content and fake news. That’s the […]
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February 15, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Does Your Website Have A Booking Section?
One of the things that’s vital to getting your band gigs is a booking section on your website that provides all the information that a promoter needs to answer both pre and post booking questions. This excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook outlines the details that are particularly […]
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February 1, 2018
- in Book Excerpt , Tips by Bobby Owsinski
How Today’s Artist Management Uses YouTube
We live in a new world where promotion is no longer left solely to the record label. Now a good artist management team knows that they must be proactive online in order to increase the branding and visibility of their artists. In this excerpt from my Music 4.0: A Survival Guide For Making Music in […]
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January 25, 2018
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips For A Killer Artist Website Design
Thanks to online website builders like WordPress, Wix, Weebly and Squarespace, it’s now incredibly fast and easy for an artist or band to set up a website. That said, just because it’s easy to do doesn’t mean that what you’ll come up with will be visually appealing. Since so much of website engagement is built around how the site looks […]
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January 18, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Does Your Email Newsletter Meet These 5 Legal Requirements?
You may not know it, but there are a number of things that are legally required in every email newsletter blast that you send out. While some email services automatically address these, it’s still important to know what they are and why they’re enforced in the first place. After all, you don’t want your email […]
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January 12, 2018
- in Tips by Bobby Owsinski
The Latest Social Media Image Sizes For 2018
When it comes to social media, the desired user graphics are a moving target that change often. One day your page and profile images look great, and the next day they’re all squished or cropped. Here’s the latest image sizes from the 5 major social networks thanks to Symphonic Distribution. Facebook Here are the current […]
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December 29, 2017
- in Tips by Bobby Owsinski
Submit Your Music To These 100 Music Blogs
Getting exposure for your music is the only way to grow your audience, and one of the best ways to do that is through music blogs. I’ve written about how to approach music bloggers in the past, but the fact of the matter is that one of the biggest chores in doing so is trying […]
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December 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
A Strategy For Sending Out Gig Reminder Emails
Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book […]
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December 14, 2017
- in Tips by Bobby Owsinski
8 Steps To Developing Your Brand
While the music that you make creates the first part of your brand, what’s usually overlooked by bands and artists is the second part, which is your image. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians guidebook that provides 8 steps to take to develop that part of your […]
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December 7, 2017
- in Tips by Bobby Owsinski
What Is An Artist’s “Brand” Anyway?
One of the things that an artist or band hears a lot these days is the need to promote “your brand” in order to get ahead in the current era of the music business. That’s all well and good, but you can’t promote your brand unless you know the definition of a brand in the first place. […]
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November 30, 2017
- in Tips by Bobby Owsinski
5 New Instagram Metrics To Be Aware Of
It’s been proven over and over that Instagram has a huge music audience, and if the platform is a part of your social toolkit, then you’ll want to know about a few recent changes. Instagram has incorporated several new metrics, and a number of them are essential to gauging your success on the service, and […]
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