Category Archives for "Tips"
August 2, 2018
- in Book Excerpt , Tips by Bobby Owsinski
The 10 Rules Of Personal Networking
Regardless of how much talent you may have, unless someone hears about what you’re doing you’ll end up creating in your bedroom your whole life. One of the keys to getting ahead for many of us is by networking. While this comes easy and natural for some, others find it unbelievably difficult, but you might […]
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July 26, 2018
- in Streaming Music , Tips by Bobby Owsinski
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4 Tips For Using Instagram Stories To Promote Your Music
Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought. […]
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July 19, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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Every Artist Has 2 Types Of Fans – Can You Identify Them?
Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most never bother to differentiate between the two and therefore don’t grow their audience as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: A Survival […]
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July 18, 2018
- in Music Industry News , Tips by Bobby Owsinski
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10 Music Business Jobs Of The Future
The music business is evolving just like any other forward looking industry, and tech is playing a larger part than ever in how it runs. That means that new types of jobs are being created all the time, and you can expect more in the future. Billboard asked movers and shakers from all areas of […]
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July 12, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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3 Possible Social Scenarios That Make An Artist Website More Important Than Ever
Many artists are tempted to just rely on a Facebook page or Instagram account as their main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my the 2nd edition of my Social Media Promotion For Musicians book that explains why having a dedicated website can be a great […]
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July 5, 2018
- in Tips by Bobby Owsinski
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What Is A YouTube Art Track?
You may have wondered if there was a way to just upload a song to YouTube without having to make a video, even a simple one with just a photo or cover art. It turns out there is a way to do this, and to submit to the new YouTube Music streaming service at the […]
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June 28, 2018
- in Tips by Bobby Owsinski
The 8 Essential Elements Of A Great Band Photo
When it comes to a band photo shoot, most artists put their faith entirely in the hands of the photographer. While that might be the best thing to do when working with a top pro, it still makes sense to have an idea of what to look for in case you’re not getting the results […]
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June 21, 2018
- in Tips by Bobby Owsinski
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Cover Art Guidelines For Streaming Services
Many times an artist or band is so concerned with their music that they forget about a piece of the puzzle that’s still essential, which is the cover art. Even if you don’t plan on a physical product, the cover art is still the thing that catches people’s eyes and can lead to a listen […]
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June 7, 2018
- in Tips by Bobby Owsinski
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How To Take Advantage Of Instagram’s Feed Algorithm
We all want the maximum number of followers to see our posts, but that’s not always easy. The guardian of the feed on any social network is its algorithm, which selects the posts that it believes will be relevant to each user. Knowing how that algorithm works, then tailoring your posts accordingly, is the secret […]
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June 6, 2018
- in Tips by Bobby Owsinski
Check Out These 3 Podcasts I Recently Guested On
I’ve been privileged to be invited to appear as a guest on three great podcasts recently that you might want to check out. Coincidentally, all of them posted at around the same time. The first is the great Working Class Audio Episode #180. Host Matt Boudreau and I spoke about artist/musician/engineer diversification, the state of the […]
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June 1, 2018
- in Music Industry News , Tips by Bobby Owsinski
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The 3 Reasons Why New Music Is Released On Friday
You might have noticed that all new music released by record labels always comes on a Friday and wondered why. After all, Friday generally isn’t a great day for communication online (especially via email) as people are especially frantic before the weekend. And if you remember back to before 2015, Tuesday used to be release […]
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May 31, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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The Essential Elements Of An Artist Or Band Online Press Kit
It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]
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May 17, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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7 Ways To Increase Your Facebook Fan Engagement
When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here are 7 ways for that to happen for you to keep in […]
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May 10, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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20 Tips And Tricks To Make Your Twitter Life Easier
Twitter is great for building your brand and an amazing way to reach a lot of people that you probably couldn’t reach any other way. That’s said, after eleven years and over 300 million daily active users, many musicians are still confused by Twitter. Many seem baffled as to why anyone would want to use […]
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May 3, 2018
- in Tips by Bobby Owsinski
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6 Steps To Building Your Instagram Audience
You’re on Instagram both to build your audience and inform them about what you’re doing. Since you can’t inform them until they follow you, these 6 tips from the 2nd edition of my Social Media Promotion For Musicians handbook can help you build your audience on the platform. #1: Include A Call To Action A […]
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