January 4, 2017

How To Measure Online Audience Engagement

Measuring engagement

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on […]

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#engagement #infographic #Statista

January 2, 2017

Tidal Releases Some Year End Numbers, But Not The Right Ones

tidal

Out of all the music streaming networks, Tidal seems to get more than its fair share of publicity. No doubt that’s because it’s owned by a music celebrity (Jay-Z), but for a relatively small player in the streaming game, Tidal manages to punch above its weight. The company recently released some interesting numbers that covered […]

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#streaming #subscribers #TIDAL

December 30, 2016

Music Industry News Roundup For The Week Of 12/30/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of December 30th, 2016, the last week of the year. As expected, there hasn’t been much in the way of blockbuster news, but there have been some interesting pieces. Mozart was not #1 in album sales. A story made the rounds that a box set by the […]

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#Beats 1 #Billboard #Deezer #Drake #Mozart #PC World #Rolling Stone #Tencent #Top 30 #virtual reality #Warner Music

December 29, 2016

Facebook Looking For An In-House Composer

It looks like you can expect a lot more from Facebook in 2017 in more ways than one. The company is advertising for an in-house composer to add to its in-house sound design team. According to the advert: The in-house Music Composer role requires 10+ years of professional experience in the music industry, plus experience […]

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#composer #Content ID #Facebook #sound design #YouTube

December 28, 2016

5 Marketing Takeaways From Streaming Music

If you look closely, streaming is teaching us all some marketing lessons, according to analytics service Next Big Sound (now owned by Pandora), a company that looks at social, streaming and event data as well as the interaction between an artist and a fan. While many look at it as just a way to get their […]

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#marketing #Next Big Sound #Pandora #streaming

December 23, 2016

Music Industry News Roundup For The Week Of 12/23/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of December 23rd, 2016. Surprisingly enough, there’s a lot of music business-related and social news this week, despite the Holiday season. iHeart Radio is in big financial trouble. Radio is dying in general, and a few years ago when the hedge funds bought in they didn’t realize that […]

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#Apple Music #EDM #Facebook #Harvard Business Review #iHeart Radio #indie artists #Long Tail #Mark Mulligan #Troy Carter #Twitter #VR #YouTube

December 21, 2016

Facebook Video Chat A New Promotional Tool

Facebook video chat

Video is an important part of every artist’s tool box these days. While many prefer to stay within the confines of produced videos uploaded to YouTube or Facebook, live streaming video can be extremely effective as well. Google Hangouts and Facebook Live have been the predominant ways to broadcast to fans and followers, but Facebook has […]

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#Facebook Messenger #Google Hangouts #Skype #Slack #Snapchat #video chat

December 16, 2016

Music Industry News Roundup For The Week Of 12/16/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of December 16th, 2016. There are a lot of interesting news items again this week (more than usual for so late in the Holiday season), so let’s get right into it. Global music grew by a billion dollars in 2016. That’s a big deal because it was at […]

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#Barrons #Elton John #Fashwave #Irving Azoff #Japan #Millennials #Pandora #SiriusXM #Synthwave #YouTube

December 15, 2016

Spotify’s Acquisition Of SoundCloud Look Like It’s Off

SoundCloud

It looks like all of those rumors about Spotify buying SoundCloud have turned into nothing more than words on paper. Word is now out that any hopes of a deal between the two companies has been squashed, although months of talks almost lead to a deal. Why? Although it hasn’t been officially announced, Spotify is […]

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#acquisition #IPO #Soundcloud #Spotify

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