Music 3.0 Music Industry Blog - Page 100 of 124 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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August 31, 2017

in Book Excerpt , Tips by Bobby Owsinski

7 Tips For Publishing An Engaging Facebook Video

Secret Facebook video

Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]

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#Facebook video #Social Media Promotion for Musicians

August 30, 2017

in Music Industry News by Bobby Owsinski

Taylor Swift Goes Overboard With New Concert Ticket Scheme

Taylor Swift

Let’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]

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#CD #concert tickets #taylor swift #Ticketmaster #UPS

August 29, 2017

in Inner Circle Podcast by Bobby Owsinski

Harrison Console’s Ben Loftis On My Latest Inner Circle Podcast

Ben Loftis

You’ve most likely heard of Harrision Consoles, which were a mainstay in music recording studios in the 80s and 90s and still dominate in film studios today. You might not be aware that the company also has an excellent DAW with its Mixbus and Mixbus 32C, and Ben Loftis is my guest on this week’s […]

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#analog consoles #Ben Loftis #brands #DAW #Fender #Harrison Consoles #Mixbus

August 28, 2017

in Music Industry News by Bobby Owsinski

Spotify Needs To Follow Apple’s Example To Survive

Spotify Direct Listing

Spotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]

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#Apple #direct listing #google #IPO #Spotify #Warner Music

August 25, 2017

in Music Industry News by Bobby Owsinski

Snail Mail Is Making A Comeback For Contacting Fans

Snail mail invite from The XX

Things have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]

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#snail mail #Stereogum #The XX

August 24, 2017

in Book Excerpt by Bobby Owsinski

The Key To Viral Videos

viral videos

Everyone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]

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#Social Media Promotion for Musicians #viral video

August 22, 2017

in Tips by Bobby Owsinski

How To Download Your Original SoundCloud Files

DownThemAll

If you’ve read this blog for any length of time then you know that SoundCloud is in some trouble, and even though it just received yet another bailout and changed CEO’s, it’s future is up in the air. No one really knows the direction that the service will take, and that’s the problem. Will it […]

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#DownThemAll #Soundcloud

August 22, 2017

in Inner Circle Podcast by Bobby Owsinski

DIY Recording Equipment’s Peterson Goodwyn On My Latest Podcast

Peterson Goodwyn

We all like really great audio gear, but many of us (especially when you’re first starting out) can’t afford it. One saving grace is that there are now many companies that provide kits so you can build the analog gear you need, and one of these is DIY Recording Equipment. This week I have the […]

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#Cuba #DIY Recording Equipment #DIYRE #Peterson Goodwyn #YouTube

August 21, 2017

in Music Industry News by Bobby Owsinski

Which Of These 5 Spots Will Take Over From Ibiza

Ibiza club

There’s a lifespan in the entertainment business where something is small and hip than not many people know about, then it’s discovered by the press as more people flock to it, then it’s homogenized by large corporations wanting to get in on the trend, then it ends up pricing out the very people that started […]

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#dance music #EDM #Ibiza

August 18, 2017

in Music Industry News by Bobby Owsinski

This Crowdcasting App Lets You Fill Your Gigs, But They Won’t Be Fans

crowdcasting

Artists and bands that are just getting started or playing in a new location always have the same fret: Will anyone show up? Unless you’ve already received some sort of visibility either through your music or social media, the answer is usually that there won’t be as many people as you’d like, and that could […]

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#crowdcasting #Surkus

August 17, 2017

in Music Industry News , Tips by Bobby Owsinski

5 Ways To Get Fans To Buy Your Physical Product

physical product

Even though most of us have changed to listening to music via online streams, physical product is never going away. People still buy CDs and vinyl is a very hot commodity, even though the sales number aren’t what they once were. So what does it take to get people to actually buy your product? Nick […]

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#CD #physical product #vinyl

August 16, 2017

in Music Industry News by Bobby Owsinski

A Track Of Nothing But Silence May Top The iTunes Charts

silence

We keep hearing about the trickery taking place on both Spotify and Apple Music where artists are trying to game the system by posting album length songs of silence that repeat over and over in order to boost royalties. Thankfully, most streaming services are now on the lookout for these fakes, but there is one […]

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#Carplay #iTunes #Spotify

August 15, 2017

in Inner Circle Podcast by Bobby Owsinski

Loudr CEO Chris Crawford On My Latest Inner Circle Podcast

Loudr CEO Chris Crawford

If you ever recorded a cover song for an album or YouTube you know how time consuming getting a publishing license can be. Loudr makes that process easy for indie artists, and went one step further by taking its technology and making it easier for publishers to get paid from streaming services as well. Loudr […]

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#Chris Crawford #Loudr #physical product #publishing #remastering

August 14, 2017

in Tips by Bobby Owsinski

What Is The Ideal Video Length?

video length

There are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]

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#Facebook #Instagram #Twitter #video length #YouTube

August 11, 2017

in Music Industry News by Bobby Owsinski

Why Make An Album When Nobody’s Buying Them?

Album dying

We now live in a singles world, and nowhere is this more obvious than in the recent Nielsen Music Half-Year Report. Album consumption has taken a dramatic turn for the worse, as even superstar artists aren’t seeing anything near the numbers of the past. For instance, here’s the top 10 (for the U.S.): 1 Ed […]

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#album #Ed Sheeran #Nielsen Music #Saturday Night Live #single

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